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Technology
EA Is Salivating At The Prospect Of Loading Games Up With Ads
Electronic Arts is signaling a strategic shift toward increased in-game advertising, framing the expansion as a significant opportunity for developers.
Advertising
9 trends tracked about this subject — the full history, oldest to newest below.
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Business
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Meta enters AI image model race in bid to court advertisers and subscribers
Meta has launched Muse, a new in-house AI image and video generation model integrated directly into its chatbot and Instagram platform.
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Business
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Inside Cannes, the Advertising Industry’s Biggest Party
8 news sources are covering this Business story right now — PULSE is tracking how fast it spreads.
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Business
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Creativity strikes back at the Cannes Lions advertising festival
5 news sources are covering this Business story right now — PULSE is tracking how fast it spreads.
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Business
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Reddit co-founder on the expansion of the internet: 'We will never be able to escape'
5 news sources are covering this Business story right now — PULSE is tracking how fast it spreads.
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Business
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Walmart to Acquire Vibe.co to Expand Access to Connected TV Advertising
Walmart is acquiring advertising technology firm Vibe.co to scale its presence in the connected TV market.
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Entertainment
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Exclusive | How much Brooklyn Beckham earned for the ‘funny’ DoorDash ad that broke his family’s hearts: sources
Brooklyn Beckham's DoorDash ad sparks family feud, earning him at least $1 million.
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Technology
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Electronic Arts launches EA Advertising, a new way for brands to advertise 'directly into gameplay'
14 news sources are covering this Technology story right now — PULSE is tracking how fast it spreads.
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Technology
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EA rolls out Advertising platform to let companies market "directly into gameplay"
7 news sources are covering this Technology story right now — PULSE is tracking how fast it spreads.