How Pepsi fell behind in the cola wars—and then lost KFC
PepsiCo secures a long-term partnership with Taco Bell as it loses the fountain drink contract for KFC to Coca-Cola.
23 trends tracked about this subject — the full history, oldest to newest below.
PepsiCo secures a long-term partnership with Taco Bell as it loses the fountain drink contract for KFC to Coca-Cola.
Taco Bell and PepsiCo extend their beverage partnership through 2036, securing the future of Mountain Dew Baja Blast.
7 news sources are covering this Business story right now — PULSE is tracking how fast it spreads.
2 news sources are covering this Business story right now — PULSE is tracking how fast it spreads.
2 news sources are covering this Business story right now — PULSE is tracking how fast it spreads.
2 news sources are covering this Business story right now — PULSE is tracking how fast it spreads.
KFC is ending a decades-long beverage partnership by dropping Pepsi in favor of Coca-Cola across thousands of U.S. restaurants.
5 news sources are covering this Business story right now — PULSE is tracking how fast it spreads.
1 news sources are covering this Business story right now — PULSE is tracking how fast it spreads.
KFC has introduced the $3.49 Go Bucket, a snack-sized version of its iconic meal designed specifically for on-the-go eating and cupholder compatibility.
6 news sources are covering this Business story right now — PULSE is tracking how fast it spreads.
7 news sources are covering this Business story right now — PULSE is tracking how fast it spreads.
1 news sources are covering this Business story right now — PULSE is tracking how fast it spreads.
The legacy of KFC founder Colonel Sanders is hitting the auction block, including his personal artifacts, former residence, and original restaurant.
KFC is reintroducing Popcorn Chicken to its nationwide menus following three years of absence and significant fan demand.
Major global brands and gaming competitors are reacting to PlayStation's shift toward an all-digital future and declining physical disc sales.
Fast food brands KFC and Domino's react publicly as coverage details PlayStation ending physical disc games.
KFC’s design leadership is questioning corporate reliance on Gen Z marketing as the chain refreshes its branding and menu.
Fast-food chain KFC announces a significant shift branded as the next chapter for its signature chicken offerings.
Pizza Hut's $2.7 billion sale signals Yum Brands’ pivot toward its faster‑growing Taco Bell and KFC brands.
3 news sources are covering this Business story right now — PULSE is tracking how fast it spreads.
1 news sources are covering this Business story right now — PULSE is tracking how fast it spreads.
KFC’s iconic Colonel undergoes a quiet visual refresh as the chain reshapes its identity beyond fried chicken