5 trends tracked about this subject — the full history, oldest to newest below.
The US Federal Trade Commission is demanding data from major corporations like Walmart, Uber, and Delta regarding their personalized pricing practices.
Federal proposals targeting personalized pricing spark widespread debate among regulators, consumer advocates, and industry groups.
Walmart CEO denies claims that the company uses AI or customer shopping history to implement personalized pricing as digital shelf labels expand.
Lawmakers and the FTC are targeting AI-driven personalized pricing models that adjust costs based on individual consumer spending habits.
Federal regulators move to crack down on retailers using private consumer data for personalized pricing practices.