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Some Gen Z men are 'pheromone-maxxing.' What does that mean?
A new dating trend among Gen Z men known as 'pheromone-maxxing' involves avoiding hygiene rituals to enhance natural scent appeal.
3 trends tracked about this subject — the full history, oldest to newest below.
A new dating trend among Gen Z men known as 'pheromone-maxxing' involves avoiding hygiene rituals to enhance natural scent appeal.
Gen Z men are adopting a controversial dating strategy called 'pheromone-maxxing' that involves avoiding showers and consuming urine.
Gen Z men are adopting a controversial dating practice known as 'pheromone-maxxing' by intentionally skipping showers before dates.