↑ Rising
Sports
Chinese brands cut ties with French soccer star Mbappé over ‘Chinese dictator’ remark
Two Chinese brands cut ties with French soccer star Kylian Mbappe over 'dictator' comments, according to The New York Times.
Sponsorship
4 trends tracked about this subject — the full history, oldest to newest below.
◼ Archived
Sports
Historic UConn Gampel Pavilion gets new name in sponsorship deal
UConn's historic Gampel Pavilion undergoes a name change via a sponsorship deal, sparking mixed student reactions.
◼ Archived
Sports
🔮 fades ✓
Notre Dame Adds Jersey Patches: Why It’s a Vital Next Step in College Sports
Notre Dame and SoFi launch a landmark multi-year partnership featuring a massive new jersey patch deal.
◼ Archived
Sports
🔮 fades ✓
Photos of Ohio State’s Jersey Patch Partnership with Chase Bank
Ohio State University has entered a record-breaking jersey patch partnership with JPMorganChase, marking a significant shift in college athletics branding.