4 trends tracked about this subject — the full history, oldest to newest below.
British fans attending the World Cup in the United States are embracing American culture through local food and transit, drawing significant media attention.
FIFA's branding of 'New York New Jersey' for the World Cup launch at MetLife Stadium highlights shifting regional identities and economic expectations.
Boston transforms into a hub of activity as Scottish fans gather in the city to celebrate their team's return to the World Cup stage.
U.S. travel and hospitality sectors report lower-than-anticipated demand despite the start of the 2026 World Cup.