How Pepsi fell behind in the cola wars—and then lost KFC
PepsiCo secures a long-term partnership with Taco Bell as it loses the fountain drink contract for KFC to Coca-Cola.
41 trends tracked about this subject — the full history, oldest to newest below.
PepsiCo secures a long-term partnership with Taco Bell as it loses the fountain drink contract for KFC to Coca-Cola.
Taco Bell and PepsiCo extend their beverage partnership through 2036, securing the future of Mountain Dew Baja Blast.
Major food chains and local outlets are offering free tacos and discounts to celebrate National Taco Day on Tuesday, October 6, 2026.
The viral Taco Bell 50K Ultramarathon returns to Denver with adjusted rules after too many participants survived the previous year.
A national lettuce 'affliction' and cyclosporiasis linked to Taco Bell have sparked a debate over food safety and the future of the leafy green.
6 news sources are covering this Business story right now — PULSE is tracking how fast it spreads.
Recent data indicates that Taco Bell received a small fraction of the lettuce currently being recalled by Taylor Farms.
Taco Bell faces scrutiny after reports emerge that the company knew of a parasite contamination weeks before notifying the public.
John Oliver targets the CDC and Donald Trump amid a public health crisis involving a Cyclospora parasite outbreak linked to Taco Bell.
Comedian John Oliver critiques the Trump administration's handling of a Cyclospora parasite outbreak linked to Taco Bell.
Taco Bell introduces $1 Mexican pizzas and lettuce-free options to regain customer loyalty amid rumors concerning cyclospora sources.
Taco Bell outlines its approach to recovering from Cyclospora, pointing to a strategic formula for a swift turnaround.
5 news sources are covering this Business story right now — PULSE is tracking how fast it spreads.
7 news sources are covering this Business story right now — PULSE is tracking how fast it spreads.
8 news sources are covering this Business story right now — PULSE is tracking how fast it spreads.
Taylor Farms sought White House intervention to delay a cyclospora lettuce recall, sparking intense media coverage and public reactions.
A confusing product recall deepens uncertainty surrounding a growing US cyclospora outbreak as major food suppliers halt production.
A cyclosporiasis parasite outbreak tied to Taco Bell and Taylor Farms expands across nine states.
A new cyclosporiasis outbreak with 72 cases is impacting food businesses, including a Rhode Island restaurant and national chains like Taco Bell.
The US FDA is investigating a new outbreak of cyclosporiasis, a parasite-driven illness causing widespread consumer avoidance of salads.
Taco Bell deploys a $1 lettuce-free enchirito promotion to win back customers following a cyclospora parasite outbreak.
A widespread cyclosporiasis outbreak linked to iceberg lettuce is disrupting restaurant traffic and impacting fast-food stocks.
The FDA continues to link Taylor Farms lettuce to a cyclosporiasis outbreak despite evolving investigative details.
Health departments report a rapid surge of Cyclospora cases nationally as Taco Bell emerges as a top exposure.
Health officials report a rapid surge in Cyclospora cases as investigations focus on iceberg lettuce and its supply chain.
Federal health officials maintain their focus on Taylor Farms lettuce despite retracting a previous test result in an ongoing cyclosporiasis outbreak.
Federal health officials retract a cyclospora contamination finding in a major lettuce recall as litigation against a fast-food chain begins.
Internet humor surges around a parasite outbreak involving Cyclospora, lettuce, and Taco Bell memes.
Taylor Farms is pulling Mexico-grown lettuce products following reports of a Cyclospora parasite outbreak linked to Taco Bell.
Taylor Farms is recalling iceberg lettuce across 27 states following a widespread cyclosporiasis outbreak linked to Mexican produce.
A multistate cyclospora outbreak linked to Taylor Farms iceberg lettuce sold at Taco Bell has spread to 34 states and thousands of reported cases.
FDA and health investigators link a cyclosporiasis parasitic outbreak to Taylor Farms iceberg lettuce supplied to Taco Bell locations.
Taco Bell faces an unexpected setback as a cyclospora diarrhea scare overshadows a business opportunity.
Taco Bell pulls ingredients as a cyclospora diarrhea outbreak draws scrutiny to fast‑food safety narratives
Taco Bell removes select menu ingredients at certain locations following a cyclosporiasis outbreak investigation.
Taco Bell locations are removing fresh ingredients including lettuce as health officials investigate a growing cyclosporiasis outbreak in the US.
Health authorities have linked a multistate cyclosporiasis outbreak to lettuce supplied to Taco Bell by Taylor Farms.
Taco Bell is updating menus and pulling ingredients as authorities investigate a multistate cyclosporiasis parasite outbreak.
Taco Bell removes five specific menu items following a parasite outbreak linked to severe gastrointestinal illness.
Taco Bell is removing specific produce items from menus at select locations following an investigation into a cyclosporiasis outbreak.
Pizza Hut's $2.7 billion sale signals Yum Brands’ pivot toward its faster‑growing Taco Bell and KFC brands.