Toys ‘R’ Us is opening 120 new stores as grownup collectors fuel toy sales
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15 trends tracked about this subject — the full history, oldest to newest below.
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Popular squishy toys are pulled from the market as recalls and safety warnings sweep the nation following serious child injuries.
McDonald's is launching a crossover Happy Meal combining SpongeBob SquarePants and One Piece with 15 new toys.
Lego achieves record first-half revenue as sales outpace the global toy market.
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Hasbro has unveiled a new official toy line for The Legend of Zelda, featuring characters from Tears of the Kingdom and upcoming projects.
A major leak reveals a $200 LEGO set recreating the classic Donkey Kong arcade cabinet, featuring an interactive and playable design.
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Amazon Prime Day 2026 features discounts on select LEGO sets currently scheduled for retirement.
Amazon Prime Day deals on Lego sets are trending as collectors and gift-shoppers monitor sales ahead of impending product retirements.
Lego sets have become a focal point of early Prime Day promotions across major retailers, featuring discounts on popular themes.
GOPO Toys and LiKee have issued recalls for pull string teething toys following reports of choking hazards and safety standard violations.