Former Fitbit Executive Unveils New Necklace That Tracks UV Exposure
A former Fitbit executive’s UV-tracking necklace is redefining sun safety as wearable tech.
Velocity
How fast coverage is spreading — measured hourly from article rate × source diversity. How this works →
📍 How it ended
The story of a former Fitbit executive launching a UV-tracking necklace called *The Gem* through their startup *The90* was covered extensively at launch. The product, positioned as a wearable for real-time UVA and UVB monitoring, received early media attention for its skincare-focused design and backing from an investor.
Coverage quieted without updates on availability, adoption, or further developments.
Epilogue added 88d ago, after coverage quieted.
The brief
Marketed as a ‘personal sun intelligence’ tool, it integrates into daily wear to alert users to potential skin damage risks, positioning itself as a preventive skincare innovation. Coverage highlights its distinction from traditional UV trackers by blending aesthetics with functionality, with outlets like *The Verge* and *CNET* emphasizing its potential to shift sun safety habits.
Tech-focused sites such as *Android Police* and *Engadget* note its origins in wearable tech expertise, while *PR Newswire* and *Fitt Insider* frame it as a step toward data-driven skincare. Trend Hunter and *Trend Hunter* label it a ‘jewelry-inspired sensor’ trend, suggesting broader interest in health-monitoring accessories.
Watch for potential partnerships with dermatologists or skincare brands to validate its efficacy, as well as reactions from competitors in the wearable health space. Early adopters may drive demand, but long-term success hinges on proving its accuracy and integration with existing health platforms.
Synthesized by PULSE from the headlines below under a strict no-invention contract. ✓ fact-checked: unsupported claims removed (75% supported) Updated 89d ago.
Quick answers
Is *The Gem* the first UV-tracking wearable?
According to coverage, it is positioned as the first jewelry-style device to monitor real-time UVA and UVB exposure, though other UV-tracking wearables exist in non-jewelry forms.
Who is behind *The Gem*?
A former Fitbit executive, with backing from investor Lauryn Bosstick, launched the product under the brand *The90*.
How is *The Gem* different from sunscreen or sunblock?
Coverage describes it as a complementary tool that tracks cumulative sun exposure in real time, aiming to prompt preventive measures like reapplying sunscreen or seeking shade, rather than replacing sun protection methods.
Coverage (8)
- Jewelry-Inspired UV Sensors Trend Hunter · 91d ago
- Jewelry-Inspired UV Sensors: The90 Gem Measures Real-Time UVA and UVB Exposure Trend Hunter · 91d ago
- This exposure-tracking pendant will help you stay safe in the sun. The Verge · 91d ago
- The90 Launches "The Gem": The First Personal Sun Intelligence Wearable, Backed by Investor Lauryn Bosstick to Revolutionize Skincare PR Newswire · 91d ago
- This New Smart UV-Detecting Necklace Aims to Protect You From Sun Damage CNET · 91d ago
- A Fitbit veteran launched a pendant that tracks your sun exposure in real time Android Police · 91d ago
- The90 Launches UV-Tracking Wearable for Preventative Skin Health Fitt Insider · 91d ago
- Former Fitbit Executive Unveils New Necklace That Tracks UV Exposure Engadget · 91d ago
Topics
Related trends
Apple unveils Watch Series 12 and Watch Ultra 4 with an AI upgrade that can recap your day
Apple has expanded its wearable lineup with the Watch Series 12 and Watch Ultra 4, featuring a new AI-driven Siri upgrade for daily recaps.
Apple Watch's New AI Day Summary Tracks These Activities
Apple is introducing a new AI Day Summary feature for the Apple Watch to track and synthesize daily user activities.
Smart underwear tracking flatulence may give new clues about digestive health
Smart underwear featuring gas sensors is tracking daily flatulence to provide new insights into digestive health.
The dementia that often strikes in midlife
Recent coverage examines midlife dementia risks, warning signs, and prevention strategies during World Alzheimer’s Month.
Longevity doctor reveals what matters most for aging well, beyond pricey biohacks
Medical professionals are shifting the conversation on longevity away from expensive biohacks toward everyday choices and accessible health habits.
An Apple Watch Ultra 4 Could Outshine the Series 12 This Year, but at What Price?
Leaks suggest the Apple Watch Ultra 4 and Series 12 will introduce significant hardware shifts, including the return of ceramic materials.