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Former Fitbit Executive Unveils New Necklace That Tracks UV Exposure

A former Fitbit executive’s UV-tracking necklace is redefining sun safety as wearable tech.

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📍 How it ended

The story of a former Fitbit executive launching a UV-tracking necklace called *The Gem* through their startup *The90* was covered extensively at launch. The product, positioned as a wearable for real-time UVA and UVB monitoring, received early media attention for its skincare-focused design and backing from an investor.

Coverage quieted without updates on availability, adoption, or further developments.

Epilogue added 43d ago, after coverage quieted.

The brief

Marketed as a ‘personal sun intelligence’ tool, it integrates into daily wear to alert users to potential skin damage risks, positioning itself as a preventive skincare innovation. Coverage highlights its distinction from traditional UV trackers by blending aesthetics with functionality, with outlets like *The Verge* and *CNET* emphasizing its potential to shift sun safety habits.

Tech-focused sites such as *Android Police* and *Engadget* note its origins in wearable tech expertise, while *PR Newswire* and *Fitt Insider* frame it as a step toward data-driven skincare. Trend Hunter and *Trend Hunter* label it a ‘jewelry-inspired sensor’ trend, suggesting broader interest in health-monitoring accessories.

Watch for potential partnerships with dermatologists or skincare brands to validate its efficacy, as well as reactions from competitors in the wearable health space. Early adopters may drive demand, but long-term success hinges on proving its accuracy and integration with existing health platforms.

Synthesized by PULSE from the headlines below under a strict no-invention contract. ✓ fact-checked: unsupported claims removed (75% supported) Updated 43d ago.

Quick answers

Is *The Gem* the first UV-tracking wearable?

According to coverage, it is positioned as the first jewelry-style device to monitor real-time UVA and UVB exposure, though other UV-tracking wearables exist in non-jewelry forms.

Who is behind *The Gem*?

A former Fitbit executive, with backing from investor Lauryn Bosstick, launched the product under the brand *The90*.

How is *The Gem* different from sunscreen or sunblock?

Coverage describes it as a complementary tool that tracks cumulative sun exposure in real time, aiming to prompt preventive measures like reapplying sunscreen or seeking shade, rather than replacing sun protection methods.

Coverage (8)

Topics

wearable_tech UV_safety health_jewelry Fitbit_legacy preventative_health The90

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