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Sega Put Sonic’s DNA In A Chaos Emerald, Your Move Nintendo

Sega has unveiled a life-sized Sonic the Hedgehog figure containing synthetic DNA to commemorate the franchise's 35th anniversary.

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The brief

The reveal is part of promotional efforts marking the 35th anniversary of the Sonic franchise. Coverage from outlets including PC Gamer, Metro.co.uk, Nintendo Wire, Saiga NAK, and Kotaku confirms that the physical figure will be showcased at Shibuya PARCO.

Reports emphasize the unusual nature of the materials used in the statue's construction. Public exhibition of the figure is scheduled to begin on June 23.

Future reports will likely focus on consumer reception and further technical details regarding the composition of the synthetic DNA.

Synthesized by PULSE from the headlines below under a strict no-invention contract. ✓ fact-checked: unsupported claims removed (83% supported) Updated 1h ago.

Quick answers

What is the occasion for this announcement?

The figure was announced to celebrate the 35th anniversary of the Sonic the Hedgehog franchise.

Where will the figure be displayed?

The figure is set to make its debut at Shibuya PARCO.

When can the public view the figure?

The public debut is scheduled for June 23, 2026.

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