# Instagram for TV Gets Bigger, With New Ways to Watch Together

> **Open Intelligence Dossier** · First detected: 2026-06-23 05:07 UTC · Category: Business

## Executive Summary
Instagram expands its TV app to Samsung devices and tests episodic content to rival streaming services.

## Intelligence Brief
Instagram is expanding its television presence by launching on Samsung Smart TVs, in addition to existing availability on Amazon Fire TV and Google TV. The platform is introducing new methods for communal viewing, specifically designed to enhance the experience on larger screens.


According to coverage from TechCrunch and The Hollywood Reporter, the app is pivoting toward longer-form, episodic, and live formats to challenge traditional streaming. Seeking Alpha highlights this as a strategic move into alternative content, while Meta emphasizes the social aspects of watching together.


Industry observers should monitor the performance of the episodic storytelling tests currently underway. Attention will likely turn to how audiences respond to these formats on Samsung hardware and whether the social features differentiate the app from established competitors.

## Multi-Source Evidence Table
| Source Outlet | Headline | Verification URL |
|---|---|---|
| Deadline | Instagram Expands To Samsung Smart TVs Joining Amazon Fire & Google TV | [Source Link](https://news.google.com/rss/articles/CBMilAFBVV95cUxQdnVmdm4tS1VOeFBkNEx4bExCdGFXNFpTY1JwcVA3dTBxWElJaW5zQ0w1SVBGazU4aDIyZFpqMjUycDZYSzFzdHpiaXpMYnJfZkFDMzhOdlh1MHdmR0xFYy1vRUplN3R5RlBwdFJoNFljdVViTERQbzFOdC1rRTJVRjNqaDN4c1hnRVkxVmxETXF1bGZo?oc=5) |
| TechCrunch | Instagram looks to take on streaming services with longer-form, episodic and live formats for its TV app | [Source Link](https://news.google.com/rss/articles/CBMi1AFBVV95cUxNdWtDVE5FT1gwbjJFZlZUY0Nud1A4SVBabkp6eGJsY0lyQ0ZxOUlvRWlYZ01ra01HckhEeDd3LUY2a2xUR29jMDlha0hfbTJnc3djX3ZtZjdpc2dPMmE2YU1FQjhXRkZtUzNxUW9yX1FwVVBJalpBbjhOTmdIV0RpcG41dFh4OFdoaE5nR09HYUFmZnJYckV2dW4yRjRpZUx6TllsTXd2SzJ5TDlDbXhHLWg5SktzSm14Vl9uTldtT1M3WXJGRnZxY1BxbU8zNGdsNUc0Uw?oc=5) |
| Seeking Alpha | Instagram on TV: Social media app branching out into alternative content (NFLX:NASDAQ) | [Source Link](https://news.google.com/rss/articles/CBMirgFBVV95cUxNLXRxd0lZcklvY1FBcWR6R2Y1U0pvVVo1Vk0xTW9ka1pyRk9DdmcxUWhNUDBZN09NWWF5VDM4TWlqbGFFaS1IWTktc19rS2k5U083MS02NUVjOVJYMy00aUFqNEZHYjdyc3I4S0p6bVYyUUQ2clpjZGZRMWh4LUVaaDVlZGZCaU9BSDVySTVFM0xudTgzQm5IWlhQSS1Hd0ZxUFg0QnFlM0l2and4cnc?oc=5) |
| The Hollywood Reporter | It’s Not TV. It’s Instagram: App Is Testing Longform, Episodic Storytelling on TV | [Source Link](https://news.google.com/rss/articles/CBMirAFBVV95cUxNV1BpV09RbXM2aldVX2lBZGdFdWEwbzBmdFNNU0FIRGswMU5CZnAzRlgyTnc2ci13V0x5N3B4Z2xfYkhKbmV2TzVBR21hRkFzQmRhSUhEbE1zRUdZUmVMVnJWajAyNFJscl91WHpEMTREQnRWQ0lIRjFMZEJ5UTBFcWl1cVhzWFNTQkNFMm01UDR4MFJsT1hSNW1iMlhMX2R6eHI4SjV3TGI2bGZy?oc=5) |
| meta.com | Instagram for TV Gets Bigger, With New Ways to Watch Together | [Source Link](https://news.google.com/rss/articles/CBMimwFBVV95cUxQeVdVYmdCTUc2V3IzZmstTnZvVENqVW5LdHkzN3UxYjJjRU13bmxxZ0lZX2RSVWRWdDFDQ19RaUhVVkdnUUtMTnRGa2FRTkhYVXhJZEtDM09NS2trdndzTjJrb21TNENDbnB4enQycno1M0hSckgwNlZScFVyV2Y3WENnenktcTFrbV96TnNKTzZ0UU5JdVF0ZHlCUdIBoAFBVV95cUxPOTJPWWhxRmROUjNJY3RxdG51bWFXaHJKSFFoQ1JYeko0Ti0wNTB5TV9VX1VsdzQzbTlWT2hjck9aOXVCamM5LVd1X2tnMEVQYVJ4Q2ZKbndER3ByTWU0NkRSUzNtenB5NUFQZmJBYjlCc0hVQk11SXF6YU9EakVxRzFaREZXZDM0UHVJeW92S2dsWmVrNERfd0FwR0tyWEZp?oc=5) |

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*Canonical Source: https://pulse.byoviral.com/trend/2026-06-23/instagram-for-tv-gets-bigger-with-new-ways-to-watch-together*