# Meta launches cheaper smart glasses without Ray-Ban

> **Open Intelligence Dossier** · First detected: 2026-06-23 14:07 UTC · Category: Technology

## Executive Summary
Meta has introduced new AI-powered smart glasses under its own branding at a $299 price point.

## Intelligence Brief
Meta is releasing a new model of AI-powered smart glasses. The device is being marketed under the Meta brand rather than the previous Ray-Ban partnership branding.


Coverage from Bloomberg, Yahoo Finance, CNBC, and The Verge emphasizes the $299 price point and the company's continued investment in wearable technology. While some reports highlight the absence of the Ray-Ban partnership, Meta’s official announcement confirms they are continuing a partnership with EssilorLuxottica for their glasses program.


Future developments will depend on market reception to the lower-cost hardware. Coverage does not yet specify a release date or regional availability for the devices.

## Multi-Source Evidence Table
| Source Outlet | Headline | Verification URL |
|---|---|---|
| ELLE | Kylie Jenner’s Meta Glasses Wake Up Wearers With ‘Rise and Shine’ | [Source Link](https://news.google.com/rss/articles/CBMinAFBVV95cUxQLTJDRkNja2xxRTlfaGhoMzdDcjAwOHZGUXdtc0FGZWQ2RmtBcTZmRTRvb3JvYXdhT1h2Q0VGQlVvTk5LT0tNb0VHaU5tb1p1clRsWUVlZnJKQjF5cXB2RTh5VXlfQTZCY1VNTlVBYmZlLXBSNk9PRlV0em5INzB6Qlh4S2lJQmRiRG9NTWt0RjhFc2pQQ0xMdVpSaWk?oc=5) |
| Business Insider | Mark Zuckerberg says Meta's AI glasses need to serve face before tech | [Source Link](https://news.google.com/rss/articles/CBMipgFBVV95cUxQOVRRQmxlazdPQjlxLVFmdVM3TUJCZ0Q5Y3RUTUhVbjNuMDl1aGJFeEVlUVVlSzJZRVhPOG52Q012WGc5d21FSzN3V2cxeGNTaExueVZtUHNxeTc1MWMzZjlIRU1Wa281VlRPV0JuNkd2Ui1ZT1gtU3FJS0JnMVpaVWZybDBLV0gxNFdEc2ZDQUZIRWV3T21mU29jY0hoa0tUNkIyNWpB?oc=5) |
| Reuters | Meta launches cheaper range of AI smart glasses starting at $299 | [Source Link](https://news.google.com/rss/articles/CBMinwFBVV95cUxPcHdqWktPUlFDUEx5WmktWHhqVkxzVlloYUpWYXVzRGlWdlA5RXZfUE1yT1VWbU9pRU84U1BpdUFoUUl2Y3pxX0g0cTlRckdwYXllSVJkNndsYTMyd3RGNWh1RGtSYk4tUUQwcTQtcU5nQkRISU5CMmhSMUJjUkE4cEtnVlRuWXNJSmp5YkJpSHhzWkh4WEtpUzJ2SUpYVDg?oc=5) |
| Gizmodo | Meta’s New AI Smart Glasses Drop Ray-Ban Branding and Add Kylie Jenner | [Source Link](https://news.google.com/rss/articles/CBMingFBVV95cUxPeG4yUGxpUmk4ZEdoRnczbWdfSkwxZUZJZEgzNE9PUS1nRjNoeVBnWndRd09fTjlEVkZKN21ETG5SVHVraXFNRlEyYXg3cFpENmpmci1NNHBYTVJ0RXdnNUt1bGFwWGE0b0hMcG5Da0dKZXI5UXd2dGRrVF9FaThtcEUtVDJKbHliRFZseGhERkxpLUhGTHprRURTTHdvQQ?oc=5) |
| Bloomberg.com | Meta Debuts Glasses Under Its Own Brand at Lower $299 Price | [Source Link](https://news.google.com/rss/articles/CBMivwFBVV95cUxQeEdkQ1hWV0UtYlNNY1dvUUJ1VV9ON1Joa0c5clhJcVFKeWxlZ0xvZ3BoOUJwTUlDb092c2pHb2ZoMDk2bHRtRC1ESmhMWFRWemRZWmxNa1BxdjZTTUVQSmxLbGlBNjV1cWpmQ1dwZ3lfM2t3UUNrZ0ZHUUhVY0JQYnZwNUVoSU9nY3NLTG1HMzlya1plVGczdEV6akRJbmZhejFIVm5QZXlOOHZtX1FERWtieV94RmtuWWpFc1dxQQ?oc=5) |
| meta.com | We’re Partnering With EssilorLuxottica to Launch Meta Glasses | [Source Link](https://news.google.com/rss/articles/CBMijAFBVV95cUxQX3h4ZHdPTDhKWGNjOVNya20xNVdFcU50Tnh5dnJGdkV4MFJyMDhzenkwU0xkVmZGNHgybTIzc2VDZEt0VU1RYVpqWV82cHRLZ0NqZTJmaUIwSnJUTUdydm1KdmJkQjhDNDFZallKSEFUQWVLbGxmOFZSYXdHQ1RDUFl0WFE0NnNJODgtb9IBkgFBVV95cUxQbkxNb3c0VWRVWjlEMFdtTV9xWThlQU50Sy05MldQYU5OX3RCdTFJYnlCYmRrMXJ3MmlsZ1J1emxLSGhhZFpkS1JKYWZPRXNVazYzcXY1OG1jWUtwUWl5eVV6b3VXM3p6RWFqZzViNUdCNzFuandPSjM3RWd2UktOQUhmeDJfNkc1bnJXR19zYlBKdw?oc=5) |
| Yahoo Finance | Meta debuts AI-powered Meta Glasses, starting at $299 | [Source Link](https://news.google.com/rss/articles/CBMisAFBVV95cUxNOGFHR3VPMkR1VUh5OHpvSXB0SURnVjE3cmI2eEJvdWd0bkVpTWgxcE1CeUhDWUIzRU5iZmk3U3NsT2E0R2syVER5YTlIMVc2d2Y0aE1sMlhNOXEwYjVTTFMyV1hJS2NjQ3dmRmZFY3g3eEJwYUtCd3FIeE9BNWJNdUs2VFk4SXBYMDRCczZfeWVZcXJlZThaZDJncko1X0QzT0JiS3pJZHJNVG1sSDFxcg?oc=5) |
| CNBC | Meta announces new smart glasses starting at $299, as Zuckerberg keeps pushing wearables | [Source Link](https://news.google.com/rss/articles/CBMikAFBVV95cUxQNElkSHM0Z1kwS0o5UnAyQUFtSTJ2ZldNc3oxSjNMMmFXVkFTOWNJYi1xOGs1WDBTcXdtUWtSTGZHd1ZQZ21ZUXp6UUw5UnlHRlprVjduSlp6dTUwVWstX2lBZ0RIREl3dVJZcFNENzhoYTJGWEZHMnlmSkRRLVdkdjRwUHZZLWMycE5MdXE1ZTfSAZYBQVVfeXFMTXhIMTRFLW04cnM1Q2NiSG1MRTVpRTZVbFJEQVZVRVVSVlBzR3h0ckxGVGRTTHczTHZvWFktMlE0TW5PamxqSjBaYkNoU0pjaDQyNVNsa29IbEVFeEpSdi1XNlVVNEkyMHI5Tm9id0xqSWZsS184QUJFWGs2VndXNnRLRExBa2pxN0tnODBBVXhJZjItbUZR?oc=5) |
| The Verge | Meta launches cheaper smart glasses without Ray-Ban | [Source Link](https://news.google.com/rss/articles/CBMiqwFBVV95cUxQQ2VaVVdySll2a1NId0ttaHlPS0tYX2hMT0RxMG9rUWVjOFhneHVtWnQ4eldrQVhzVEZ0LXRkRldfWUZoNTlRMTZfanloN0dqdzUwN0VZcUpENTBYdUNIcDZHc1U1XzhwTi1razNfbWItQTF3VFFSSE9icGVxX3lMaE1HeXZGUjljdW9ZdWlhWkNudTVGSHlWTzg5QXpyNERTNzkteUttT0ZYcDA?oc=5) |

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*Canonical Source: https://pulse.byoviral.com/trend/2026-06-23/meta-launches-cheaper-smart-glasses-without-ray-ban*