# Shun Amazon with the 24 best anti-Prime Day deals from Best Buy, REI and more

> **Open Intelligence Dossier** · First detected: 2026-06-24 11:07 UTC · Category: Business

## Executive Summary
Retailers are launching summer sales events to compete with Amazon Prime Day as consumer spending remains under pressure.

## Intelligence Brief
Major retailers including Best Buy, Walmart, Target, Nike, Pottery Barn, Spanx, Patagonia, and Anker are running concurrent sales events. These promotions are positioned in coverage as alternatives to Amazon Prime Day, with some outlets explicitly recommending consumers shop these retailers instead. Coverage notes that these summer sales arrive as inflation continues to impact U.S. consumers.


Simultaneously, media outlets such as E! News, Prevention, New York Magazine, and IGN have published guides highlighting specific beauty, makeup, and gift deals available through Amazon. Coverage from these sources focuses on time-sensitive shopping recommendations prior to the conclusion of the Amazon Prime Day event.


Future developments will depend on consumer participation in these competing sales events. Coverage does not yet specify the total market impact or the duration of the non-Amazon promotional periods.

## Multi-Source Evidence Table
| Source Outlet | Headline | Verification URL |
|---|---|---|
| E! News | The Luxury Beauty Deals From Amazon Prime Day We’d Add to Cart Before the Sale Ends at Midnight | [Source Link](https://news.google.com/rss/articles/CBMiqgFBVV95cUxQT1ZNUGs0bzBxMGJIZUFmZHNuZElwZERYM1E4c181VlIwbUZScHVaRG5yZExwVUdRZFVxbk5GcVdidmtubHNnTDltbjVfSm9ydS12d2pUY2tkNDEzMzFnWDdiRFpFOHpZcWRQNk5ZRkgzNjQ1X3NURXZLU21aLTY0ZVowMHpXbjQyY3V0aUk1bFZnaHB4bWcyTERzRlpjaThnYXBDazlDRkZEUQ?oc=5) |
| Prevention | As a Deals Expert, These Are the Prime Day Mature Beauty Deals I’d Buy Before the Sale Ends Tonight | [Source Link](https://news.google.com/rss/articles/CBMikgFBVV95cUxPQ01paVV5Tl9KWlNKa3JsUmh4V2lFQkltQzUwdFhHaDlQSW5veTUxN0ctek0tRzRRUHNrbEhPU25feU5IcXBlV1hMZnJOd1V5bG1zY2hqZlNvYlVUa2xmdXRnYmdCVjJteXBTajV6dmVUMjFiZjh1MWlBVmxoNnZtZU14MnJQdjBaZE5fYmZIQ1JFUQ?oc=5) |
| New York Magazine | Last Call on the Best Prime Day Makeup (and Beauty) Deals I’ve Ever Seen | [Source Link](https://news.google.com/rss/articles/CBMiiAFBVV95cUxOU1pINUZXOFR4Q1FzdV8xS3Vac3p2MEd4aTdPZnZmVTd3RVM5WDIybi1uQkhBeDhzeVByXzNxVkNWdy1TZ3d0RmJMaEdkcFBHaFByRkUteW5nNGJSMjJTcDN0SlU5TjJlREJOM1FJWjJSU01KenVkZFp4QWZ4aHJTb2Q2bl9KWERt?oc=5) |
| IGN | The 10 Best Gifts to Buy for Yourself Before Amazon Prime Day Deals Come to an End | [Source Link](https://news.google.com/rss/articles/CBMikAFBVV95cUxOVElQWVJ1VG9TcFdUZzNvdWpBU25BYVRhLXdRX1dRdm9LQ2RWT1lrSXhhSGc2LUpJeEZQckwtV1prT3RkT3RILWtlQTlIWTdkbDBJUjY1VEY2QTlDbmlobVlLTDNKbWpwbGR1RTBmc0M5YkNLcGhKYXIta2M2a2JsYlpQUVh5U1d4cGtReXNlTmw?oc=5) |
| NBC News | Summer sales events kick off as inflation squeezes U.S. consumers | [Source Link](https://news.google.com/rss/articles/CBMijgFBVV95cUxPZ005NjBweHR5M1FUY1JSRXJCZTBrMzRGYXZIOENqVXhiSDlZWTc4emc5M0JFQzhXMExCdUljOV9oVDE1RjdsWWpCR0xrdE4wSl9lQ0ZQblBiYndrMW42YzRKZDRDalF3aEZiNW5yV0VRaVlld043RmVjSnA2c1U5WG1qNV80Vi1sMUdhTXVR?oc=5) |
| Mashable | The best anti-Prime Day sales 2026: Best Buy, Target, Walmart, and more | [Source Link](https://news.google.com/rss/articles/CBMiZ0FVX3lxTFBvZkJUTDUwWTZsLUZMaUM4eXAtc2QxWHI2ZFkxcHpGS1U2M204YU5XNkhNb2htcU4zMEtSZjFiam9wcDlrUjBMWGFTdWtBSXd0cWktMWJJTFk2WF9YTU92YWl3ZXh2a3M?oc=5) |
| Good Morning America | Nike, Pottery Barn, Spanx and more summer sales happening now | [Source Link](https://news.google.com/rss/articles/CBMikgFBVV95cUxQZDI4eS1TQ2hBb2R5eGxhMlp5dEJreHp5RGV2UW9jWF9FY2F3WnVDR2xudmZPc2NWWUliQm1QT3ZlNkQyc0VMbkhPanBFQ2YydnhkT1hsMllpSkhQU1prRjlUaDhFT0pkVGNrYkl3a2dzNmtKNE9vM3BnS0RyN2RUTzdMdXpTdE5aU3RBU2NOY05JUdIBlwFBVV95cUxNRTltd0JlOTJRTGR5U0szc0dfOTl0cTFrZkN4bkFXdzdxbm9kcFp1RENTR29kQmxHZXMyM1JETTdYRDIxcXNONUhFOERBRXV2a1dXbFlhdk9IRkNIZ2Zxa1A1anhRazBPUzl3Z0lwc2pLc0FyZ2xQWnR1aXQ0c20xVjc0b3hRcV80bzlwakNKVUxqTVBFOVJJ?oc=5) |
| CNN | Skip Prime Day and shop the competing sales from Patagonia, Anker and other top brands | [Source Link](https://news.google.com/rss/articles/CBMijgFBVV95cUxPSVhkaFpCU1lJeldGX09Ma3k1S0lzbDhoVkNnQWtNeTE3QmN6Qk9MQmVON09ubTR0ZFYxTS1rQ2E1VXRyUTVxd0s5WjgtaXpkbk42b0R0RHpqYVlfZ25RQUY5QmdRN1Bvb1pWNnNfbThxc05ZRUNYUzVaZGxRWFFXUy1vUUpkVVdjZEJPT0xR?oc=5) |
| The Guardian | Shun Amazon with the 24 best anti-Prime Day deals from Best Buy, REI and more | [Source Link](https://news.google.com/rss/articles/CBMilwFBVV95cUxNel9HZExlZ0pPSmxqdk9Rell6S2VLbGcxSFlmUF9nekNCWXVlYkFKWC1sZHJ2aFVxb1pfcWt1SjdYTXowazkyeVBUU3UyMjhVZnRVdXhwSkI1TS1fT2cwVkpZVnVqTE1jYUF0OU9NVmN0dS1KdVd4UmxDWjQ1LXdxRmtLVmczZ3ZKMlNrTHdYaFZxWGJPZTlz?oc=5) |

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*Canonical Source: https://pulse.byoviral.com/trend/2026-06-24/shun-amazon-with-the-24-best-anti-prime-day-deals-from-best-buy-rei-and-more*