# US consumers favor homebuying over renting for first time since 2023, BofA study shows

> **Open Intelligence Dossier** · First detected: 2026-06-24 14:07 UTC · Category: Business

## Executive Summary
A Bank of America study shows U.S. consumers are choosing to buy homes over renting for the first time since 2023.

## Intelligence Brief
According to the Bank of America Institute Homebuyer Insights Report, U.S. consumers now favor homebuying over renting, marking the first such preference since 2023. The shift is highlighted in coverage from Reuters, Forbes and Yahoo Finance, all citing the BofA study.


KOMO adds that high costs continue to push some Americans toward renting, providing a nuanced view. Future reporting may monitor whether the buying preference endures and how cost pressures affect the balance between purchasing and renting.

## Multi-Source Evidence Table
| Source Outlet | Headline | Verification URL |
|---|---|---|
| Bank of America Institute | 2026 Bank of America Homebuyer Insights Report | [Source Link](https://news.google.com/rss/articles/CBMiiAFBVV95cUxQdXNJb2JKMzR5Mm9zdHhmTFdWRUJYM2tfMzhSSVpaNG1nMFVLdnQtQlpiQmI2dWVHN2hlSUVRNWprUUtrY2JZeEZfMUhqbFo5UUU5dGlQMFFxakhRODhjRE04Zk5zcUlrUk4yT1ptb3U1Mm1iUkVEOFltX0lvX1A1UFhZQWRXYkZk?oc=5) |
| Forbes | More Americans Now Favor Buying Over Renting - Is It The Right Choice? | [Source Link](https://news.google.com/rss/articles/CBMivgFBVV95cUxPbDdkUU9zU3hMNXJYQ0Q3LVdOM3A0eFgzSnUwRzQ5d3BpcjZvdmtqS2lKTm9mUXgwWmt2OG5OVWpGdVpHM3JDdTZkcklvSzZwbGo1aHNQU012LTA3TC1DQlhRT3NTSGVYYmFjVV8zNVZiZ3dqMkZxdmIwWDNRSTIwSGhxU1lZOHVGWDhYSnR3X1lYWkRhUFkwWC00MW5VaTdZLU9Wb0RiZ2NSWEJLV1VzMURRN3c4dnY2dnhpbG1B?oc=5) |
| KOMO | High costs push more Americans to rent instead of buy | [Source Link](https://news.google.com/rss/articles/CBMi-wFBVV95cUxPNzNYSzRFZmUzRU41cVh6ZDNIX2JPcWprMTVxdDkyX1RYUHlQaW9NbkJhYUVLUVBoWWt1OTlOTWp1R0JDT2t6Y1ByM2hxM0hwV0pMeGtqU2pscG11dDdSTldNd3d1SV96cEJqazNNVEpPc21uRFdjS1NTLXlqWXZYWUg4YjJOYVFydmFTSG41WExfOWhpMlAxa1lqdTVoUEhkVEMwRjZZTjBuaXFFR0RBdWxlbGdTQlM1a185ak84VnlCZS1nYV9HODFyWko2WFhUcm9nSzByNkxxREtqUzZmVUpOVTMwQ0N0N3QxTHNZRFBYdENEODRYWm80TQ?oc=5) |
| Yahoo Finance | Americans are warming up to homebuying for the first time in 3 years | [Source Link](https://news.google.com/rss/articles/CBMiwwFBVV95cUxPdXJESVBiU0piYlpoNW5EZFRueXRYU1BKZjAxakdqWVRucmZ0VjZfRFNyNmx4dkY2S0xpRlFic3IyMjlIQnBZVnNIT0FWWHZwczNadXl2bWE2cFhzbFN3RTBrZEh0bnBPZ0VmTlhBT1NURGJFQkI2QzlJbFBCdElSSVEzWGxxdUFtMDhDQlh0d0Z4NTNpbk11Z1lweVU3LUFULVlaUDdfVl9ZRWkyRmVGY0tHWDdtby1SUU5ZUW5wX2FVRVU?oc=5) |
| Reuters | US consumers favor homebuying over renting for first time since 2023, BofA study shows | [Source Link](https://news.google.com/rss/articles/CBMixwFBVV95cUxPQXVMakNOQkxNLTBNMExJVjhKLS1raktWVG1sMm80RVM5TmRPMEFOTEJFeUFRTjFjd1FKNXQ2UHdIY1RIa1R4RmMtYmw3TEtOTlBleTBLczMxX0lPal9WYm1wQ2ZRWXZ1WHZneWZVdW1Ic0UzaVo1UjNNVVJnWmVQYjdnd0lUR0diVE1xTC1DX1YzdmZ3TWhONTlsOWFvNzNjRWZrZkstQ3RRRnNiUF93cVFyTm04RDFmeUFmSDFwMTRjUkNyNm4w?oc=5) |

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*Canonical Source: https://pulse.byoviral.com/trend/2026-06-24/us-consumers-favor-homebuying-over-renting-for-first-time-since-2023-bofa-study*