# Ferrari Luce launches in China at 586,600 USD, all 88 cars sell out immediately

> **Open Intelligence Dossier** · First detected: 2026-06-27 19:07 UTC · Category: Business

## Executive Summary
Ferrari’s first electric model, the Luce, sparked a sell‑out in China as 88 units vanished at a six‑figure price.

## Intelligence Brief
Ferrari launched its inaugural electric vehicle, the Luce, in China with a limited run of 88 cars. Coverage from CarNewsChina.com reports the price at $586,600 USD, while a New York Times opinion notes a $640,000 price tag. All units sold out immediately.


The story draws attention to the car’s design by former Apple designer Jony Ive, as highlighted by CnEVPost. Reuters quotes a company executive saying the divisive new EV needs to be “digested,” and Yahoo Finance reports Ferrari’s rejection of claims that purchasing the Luce is required for access to other limited‑edition models. The New York Times opinion labels the vehicle “ugly” and costly.


Future coverage will likely track whether Ferrari allocates additional Luce units, how the pricing debate evolves, and any broader market response to the brand’s first EV in China.

## Multi-Source Evidence Table
| Source Outlet | Headline | Verification URL |
|---|---|---|
| CnEVPost | Ferrari's first EV Luce debuts in China, designed by Apple veteran Jony Ive | [Source Link](https://news.google.com/rss/articles/CBMibkFVX3lxTFAzR0J5SUlTSWs2QVIwQlpQb2ZNcUlQTVZISHJDXzBmMFJDUFMwcGQzbEx4RUh4SUhMMldDV1Q4blBEa0ZkQ1p4TTh3SjdlaFFnRUhLN2c4X3VCN05mWHFJUjd2WHRSVlZERzdGeGFn?oc=5) |
| Yahoo Finance | Ferrari Rejects Claims Luce EV Purchase Is Required for Access to Limited-Edition Models | [Source Link](https://news.google.com/rss/articles/CBMimwFBVV95cUxNZy1xanhueFQ2X2xzZE9VLVdTVXRuMzM2QnJkWDRJbUxuV1ZkZE5YNkZnNnR5OTFTYXAtTHdtbENYNTJKbVZ4MUZvYTQyWm5Mczh6eXlLeGFDUEJnVWJEaDBjTjIzeTc2dXVXdEVvVFJiczZIWVhONjVTN0xva2djMlF2ZHE3cF9lMlhmSldmOFpWdnZSVE1YZW9tWQ?oc=5) |
| Reuters | Ferrari's divisive new EV car needs to be 'digested', company exec says | [Source Link](https://news.google.com/rss/articles/CBMiygFBVV95cUxQVjl4Wk9qOE5SYVh5MERJT0hFSG9xRjBmSGU3Vk5ETDBMb2VhcGs5U1JjaU1aVVlzMGg5WklkbmlBc2UzWndsbVIyMmcwR2J3WUNCcDJZSUMzazFScG1DMW1oRTdqTFdNMGhJd2NKS3dHNFNVck1zQUo0dkc0RTFSc2pFTGMyOW9VcU9IbGsyQkNRV3h1aFNQSVk5REdkZnlCOUdXUk5adWdJM0dsQi1jU0lSM0xKZ09YQlRxVmdrMnVjQjFWZlppcnR3?oc=5) |
| The New York Times | Opinion - It’s Ugly. It Costs $640,000. Everyone Is Mad About It but Me. | [Source Link](https://news.google.com/rss/articles/CBMifEFVX3lxTE5BQ1pDVUsxZ1RianQ4N29Jc1JlY2pOTGdfNEwzRHg1ODAwVHF4SjRWTW9TQ1RzWTBYV3RCdTdmeXJTbXFLX2d4N2JSLS1IUkozaUN0aWNXa0FCMGRrV0pmMjhQT1QzME93aHlXdHNkNG5XRHlmVkNzZ1JsajY?oc=5) |
| CarNewsChina.com | Ferrari Luce launches in China at 586,600 USD, all 88 cars sell out immediately | [Source Link](https://news.google.com/rss/articles/CBMitAFBVV95cUxOYnNUOHJQSWQ4ZVM2Yk85OG1pM0c2c2k3OXU0QVlLZkdTZllMVl9PRFpxTUp3Qi0zWEEyb3ZMQ0x3di1GSHdqdHZnaGEzd3JITzFPeXlkOXFaanZZdFNUSEZleV9fU0ZkRlVqZzNuUjVQQXVweGc5Z21zdFloSnBJZHFrU1RpcnFBWmhxRkRJTHJQM2Jnd0c0M2hDb2ZlREhNU05PRGpka3pmWVNQRmRMRS0wSEM?oc=5) |

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*Canonical Source: https://pulse.byoviral.com/trend/2026-06-27/ferrari-luce-launches-in-china-at-586-600-usd-all-88-cars-sell-out-immediately*