# Apple's first-ever foldable iPhone is as popular as the plague, as it turns out

> **Open Intelligence Dossier** · First detected: 2026-07-02 07:07 UTC · Category: Technology

## Executive Summary
Apple’s first foldable iPhone targets a 29% share of the 2026 foldable market as it prepares for a September debut.

## Intelligence Brief
Apple is gearing up to launch its first foldable iPhone, referred to as the iPhone Ultra, with industry forecasts indicating a strong market presence. Coverage highlights include AppleInsider’s estimate that the device could capture 29% of 2026 foldable phone screen orders, 9to5Mac’s report of a 10 million‑unit order priced around $2500, and GSMArena’s note that a debut is likely on September 8.


Báo VietNamNet and Moneycontrol.com discuss schedule changes and compare the Ultra to Samsung’s Galaxy Z Fold 8 Wide, while PhoneArena characterizes early popularity as “as popular as the plague.” Watch for Apple’s official unveiling on the projected September 8 timeline, confirmation of pricing, and post‑launch sales data that will clarify the device’s market share against competitors.

## Multi-Source Evidence Table
| Source Outlet | Headline | Verification URL |
|---|---|---|
| AppleInsider | iPhone Fold expected to take 29% of 2026 foldable phone screen orders | [Source Link](https://news.google.com/rss/articles/CBMisAFBVV95cUxQLW1WcS1Yd2l2eTRSdVFIc0U0eXA3M2FtVkpIWGRYWmJDWlQ1VTFvTTZYYkU0WmJaR3VVc1g4U2JkZTVGZUFUVmctZ0RkRE9EME1mZWo3R3F2OHNLR1pod29pc25SU2ZyQUZmVTlPRXZ3Zkd4VXJVOTJNMjdzbjRKV1AwZkszRzhlQWg2Z3pjNkZKM3Jpa0lqTjFlMWFoTENFZktzN0tjWl9TZ1hHX3FBeg?oc=5) |
| Báo VietNamNet | Apple tipped to unveil foldable iPhone Ultra as iPhone launch schedule changes | [Source Link](https://news.google.com/rss/articles/CBMipgFBVV95cUxOc1luZnR0SERUd0UtSjNKc3RmVHBidzhMTFpLOXlOZXpEMzZqeW16a2thaVVzOGluWXVqM2RqVlk3UDRDU2VfZnViWGcxMVI5MEZSR1pHcjdPZFFLLV9pMkR0SzhuQnFCblNTZDJaZG9pd3M0UFBNTjV4OXZ3cFVrOGJ5S3JhTTNEc1gwZHMyTVZFRW5ZRzI5N0xEX3dGb3YzUGpidE1B?oc=5) |
| Moneycontrol.com | Apple iPhone Ultra vs Galaxy Z Fold 8 Wide: Differences expected and all we know | [Source Link](https://news.google.com/rss/articles/CBMi2AFBVV95cUxOMURuZ2JDdWNuT216bTRBaVUzLXBPdFIyQXhHUi1Id3pjNW1VQTU3UWg4YkRRRXFtMEFoUGM0MXJ2enQzbkhwal9GQnd0RTAxRGZsUGVQNzdTV3NrODJzSnFOQThuNkxHQjR3SEkyV3FXQXR5TWIwSERJS0dNS29DMXJCQnY2cTk3OUVJamxzYVVqTWMtUEpQVk5PQjVyZmVtcnNrWlFpY1ZKa1k0bjQyYzN5YTVaYjV2Z1NrWVFYRWRfUVYxZmJiNnVNZ1kwMkx0M2E0WFhCeEnSAd4BQVVfeXFMTlRBcEZvcWl2Uy1SLTRDb1ZiOFZkZlRFanBwNzYxMmd4Vnp4RjVwT256WXV2ZmJDU3B2YnFILTNCeTRKU2ZhY2RBU25wVjdjSmZkTnNuT25ELWZ2bE5LTURXeTVDSXdzejZuckhFT3VQNHIzMU4zWEZjZkc) |
| GSMArena.com | iPhone 18 Pro series, foldable iPhone likely to debut on September 8 - GSMArena.com news | [Source Link](https://news.google.com/rss/articles/CBMiqwFBVV95cUxQLUlILXlydzFkcHFhWmxXSEhLdTVVelBoeUU3cW5uNUJ1RVZFa281QUhvb2ctdFl2Ukt6TkN1VVdpZXZGLVVicm1iUmdQRWxmRGZBMGxkZ1dfMklCdGpLdkxRNEhvSDJfenp2QkpxbHNBeDB6QUh3TFk0enJNX0N5TzZqMTBWbDhNNXpTeHBoWDFwNTU4T0poekpid1B3NkFRazZpNUNtelZaV1XSAacBQVVfeXFMTUJ0RC1mN0lZaEpMSUZwYUJSM2NTVkwyXzhkQ3BsTHNlTEF2cmhTb3FnSlNvcUx3NUNOZUNIUmpydEhsWlVteWxKQTM2QkI4OUxPRVc2MV9fLXpqSFRxQ1dUcE5OU1hqYm5xUmZib2NMeXN0NTFQejVKNUxaOHU1NVctVWZCSnVZQURYVlB6VlF4NDM1NFBpemMtVW9VWGR2R2laWm1xQnM) |
| 9to5Mac | Apple reportedly orders 10M foldable iPhone Ultra models, which could sell for around $2500 | [Source Link](https://news.google.com/rss/articles/CBMivgFBVV95cUxORGpLdXRnSjQ5ZUV0V0dBRTh0YXB5N0hld2N0RXdSeDNURmJncTA3SzBHMFkyNFRfd1RzQ1BMSVNFeHByd3hmb29NcDQyNEZtemFZSTdJNXpCVDVvdDhmbmJHcDF2NHpwWmo5aFRwTnUxaEtVMUh2T2hwd2ZFbl9JR3lqREljSFZYTkw2NVd2QWR3MGlmMXNuaXVmY0ZGTERaaV9GYnM1T1pNb19pWDRxOUhsNk5ZMnBQazdoNFpB?oc=5) |
| PhoneArena | Apple's first-ever foldable iPhone is as popular as the plague, as it turns out | [Source Link](https://news.google.com/rss/articles/CBMikgFBVV95cUxQTUZqdV9vYnY0R21aRS1zY3YyNHdzRVV3MHVWc2YtM3ZJd0xTUXVVQ3FIS1JFWHBVRjBtUWpNQnFDenU2NUhwcXJ5YUx1eGQ4anRDUWwwcldSaUM2N3o5WWZLNGVXZmJjd0NWNXhzMTRVSE9tUUtHT2xnMkdEQW92TDl3MlVCX3lxdnBFVVpLeHdXdw?oc=5) |

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*Canonical Source: https://pulse.byoviral.com/trend/2026-07-02/apple-s-first-ever-foldable-iphone-is-as-popular-as-the-plague-as-it-turns-out*