# Why Paramount is keeping Conor McGregor’s UFC return off CBS

> **Open Intelligence Dossier** · First detected: 2026-07-07 04:07 UTC · Category: Sports

## Executive Summary
Questions arise regarding broadcast strategy as Conor McGregor prepares for his return to the octagon at UFC 329.

## Intelligence Brief
Conor McGregor is scheduled to face Max Holloway in the main event of UFC 329. The matchup has drawn attention from industry figures, including UFC champion predictions and analysis from Henry Cejudo, while past footage of the two athletes has resurfaced in sports media coverage.


Coverage from Awful Announcing and CBS Sports highlights a strategic decision by Paramount to exclude the event from broadcast on the CBS network. While CBS Sports provides storylines for the upcoming fight card, the specific reasoning behind the network's scheduling choice remains unstated in current reporting.


Stakeholders and viewers are tracking the lead-up to UFC 329 as the fight approaches. Future coverage may clarify the distribution strategy and the impact of the broadcast decision on the event's reach.

## Multi-Source Evidence Table
| Source Outlet | Headline | Verification URL |
|---|---|---|
| POST Wrestling | Conor McGregor is selling America a comeback story but Ireland isn’t buying - Column | [Source Link](https://news.google.com/rss/articles/CBMiwAFBVV95cUxQaE1Sek9Dbnl6UVY1b0Mya29aSnVDd2Q2QVFjT3Q1WHhQSDFDLXhDTU51UXl5OW1SMG1temxvWENzdGprbHU3dUJCeG56WVpsTmpWUmpwSTIxZVhmdFZ2dzdYMWl4UXhoRUhvU1JIQUpMY29lMFdiQ3NKbE56cWJlMDZvWHkxVmlZZ1o4cjY0d1BOVF9VWnZVWUMtNXdta25GeE0xQ2dvXzJmc05TVmlHd0MwU2hFTkxRdFk1T0oyMFI?oc=5) |
| Bleacher Report | 'Dangerous' Conor McGregor Fight Hyped by 'Excited' Max Holloway Ahead of UFC 329 | [Source Link](https://news.google.com/rss/articles/CBMitwFBVV95cUxPbmhfUUNuQ0NmSGxiZkRPeFdkbWJmdkhxVWNhSXlDYk4wWmlKVUdZckptYWZ5N1NRNF84VnJ5bmdkVXYyN2U3TU1iT1N1NGd1ZWJsQmZYSVB0dWlwZHFJWnRLaXRHMkEzcFdXbjczc3RNUS1DYi0yRmZsZk5BTTRqMVc4cjdxU0NQMURPZ3RvMnYwcGFySk9DTjh0bU1FcDRyQTFPaDBZcUJFanRJeF93QnhjeFhEREE?oc=5) |
| Sports Illustrated | UFC Champion Makes Clear-Cut Prediction for Conor McGregor vs. Max Holloway Fight | [Source Link](https://news.google.com/rss/articles/CBMirAFBVV95cUxQbEl2TG9PSVVVbkJHODFtZ1dsTXNBZXJ6dmduMW96UmJrY3U3WGpQbVNvM05xSS04VUNDLVBYMlZYbXVGblNiRElmcXBfeWhKQTBwUHFCZTFheFU2TUJjVkgtWldIVDdkTEhzSmgtWEpUd1FoZmVuNGJlTUVyaEVhY1NKREJzWi1xcF9CYjN3azM1Zlo5UWdnTHJqWlZ4T1dTWnVqSEJHSzR1b1Zx?oc=5) |
| Yahoo Sports | Conor McGregor vs. Max Holloway full fight video: Watch ‘Notorious’ beat ‘Blessed’ in Boston battle - UFC 329 | [Source Link](https://news.google.com/rss/articles/CBMihgFBVV95cUxNODZQZDVFUG0zZTQtTktxUklVUFh2UXVMYTEtMXgzSGNWQjFJWGRDOGtTb2dFS1poRDI2T2ZPNjlBcG9uekYtclpGN3MyUEM5TGFuQlNPVWFVQ3QyVnZfam1ubzNzUmozNUZWLVNCbmpuZXdVeHV0bGVnM0xLbVV0bl9lQU1LZw?oc=5) |
| Yahoo Sports | UFC 329: McGregor v Holloway 2 - all you need to know | [Source Link](https://news.google.com/rss/articles/CBMiggFBVV95cUxPc1VpLWIwcUI5OWxENlFha042TXhlV2VKWWpuWE56ZlhFWUhBd19ndV9YVE11ZV9pa1RRVkUzcVd1dG9zRXRwbktYcmRrWUE5WlhMZFRQTHBoSE1JOGRzeWxKcHU4TzJJR2cyN2NDX1p0SzdwSVZ3WWxTNkpGdEJOMlRB?oc=5) |
| Yahoo Sports | UFC champion predicts quick KO in UFC 329 main event | [Source Link](https://news.google.com/rss/articles/CBMihgFBVV95cUxOaXFCbEt0bEc1UFBtbXNhaklkRS1ETXQ2SlgyYmkyV1cwU1IzdThLSXUtV1d3MmdQYnJmVF9PSkV3Tks1aGtGUFRMeHU0b3ZWNEQ0ZUR5czVWcWlzREdIRjFYYllHSzlUbC1hcDhHbFdfVXY5SnppVUZrWXoxRUZKanZJZmJFdw?oc=5) |
| CBS Sports | UFC 329 fight card: Five biggest storylines to follow in the return of Conor McGregor | [Source Link](https://news.google.com/rss/articles/CBMiogFBVV95cUxNWEFKOWpPUUJ3RmIxT2pRVkIxYUtGNEJZU2xpNWhJWWdiLWNUMTZNYUdRTGdwU3FSRmwxZEczMFA4R2pzckJFQjhQZ3dBNjI3U3lsRk1jV3Q2XzdDMDlFZDVKV1JQQ2dxeDFuYW56SzUxWWs3Q2Y0MWoxNjRrTzloSk0wd1NaeDZFRldWYjMySFRSOVUta2JSSVZJY2hRd2FFb3c?oc=5) |
| UFC.com | Fight By Fight Preview - UFC 329: McGregor vs Holloway 2 | [Source Link](https://news.google.com/rss/articles/CBMigAFBVV95cUxOTHVadHJoWE42TFVlS1FfcW1pd3JwNV9QRmplOF9RMVpBWUx2MUJxTDdRb2JITktWa3VsYWdybDFzUlU4RmdDZDhqNUhpcG1zQ3pxaUF0Wm5XUGtmRzdCeHZiT3o5TW9zand6a21kTmJOWG9ZeVJxWko3MlByOGg0dA?oc=5) |
| Yahoo Sports | Henry Cejudo lays out Conor McGregor's keys to victory at UFC 329 | [Source Link](https://news.google.com/rss/articles/CBMiigFBVV95cUxQU095X2pYdnNjWnhmSjV1ZzlyOTlGM0pxQnZRM2F1VVBUdzhWNG53T2tlZU1rclBWdEFSazNHaVhoY0lqVERodUlyZTNRVTN6YjRSY2VGZm80XzhVYk9BT3M0b0V4bE9oWl9ETW1JNnFocUF3enpHMFlZYjJjSmZZSUp5OGVoSDBlX3c?oc=5) |
| Awful Announcing | Why Paramount is keeping Conor McGregor’s UFC return off CBS | [Source Link](https://news.google.com/rss/articles/CBMifkFVX3lxTE5FYlEzUXBzSy1OZjh6TzhZa1kyaXZaZHZsMXQ0dHQ2eDJZajRDY2p1RXJLdS1qN240eUxPMUZZQnRkTzJ6MEltYXk3TjI3cmJiX2tVci1rcnd0OGtpdURjazkxMVlJR2tkaGRqZEtKWHBHWmlFVUZabnExSUpYUQ?oc=5) |

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*Canonical Source: https://pulse.byoviral.com/trend/2026-07-07/why-paramount-is-keeping-conor-mcgregor-s-ufc-return-off-cbs*