# LEGO Icons' Halloween village is off to a strong start

> **Open Intelligence Dossier** · First detected: 2026-07-13 12:07 UTC · Category: Technology

## Executive Summary
LEGO launches the Midnight Valley Collection with the Mayor Manor set, marking the start of a new Halloween village.

## Intelligence Brief
Current reporting shows that LEGO has officially launched a new Midnight Valley Collection with the introduction of the Mayor Manor set, designated as set number 11383. According to coverage from outlets such as Toy People, StoneWars.com, Flickering Myth, and Brick Fanatics, the newly unveiled haunted house serves as the very first release in this upcoming line. Specific details highlighted in the initial announcements include the inclusion of three glow-in-the-dark ghost minifigures within the Mayor Manor package, alongside availability options for pre-order. Multiple specialized outlets including StoneWars.com and Flickering Myth have tracked the official reveal of the haunted house, positioning the launch as a significant expansion into seasonal themed collections.


The consensus across the reporting indicates substantial early interest in the newly established product line. This rollout arrives as part of LEGO's ongoing strategy to introduce targeted seasonal environments for builders and collectors. While previous seasonal offerings have populated store shelves, the Midnight Valley Collection establishes a dedicated overarching theme centered around Halloween elements, beginning specifically with the Mayor Manor haunted house. Observers and consumers will need to monitor subsequent updates from official LEGO channels and enthusiast sites to track the physical release of Mayor Manor following the pre-order phase.


Further announcements from reporting outlets like Brick Fanatics and StoneWars.com will likely clarify the rollout sequence for the remaining sets required to complete the Midnight Valley Halloween village. At this stage, coverage does not detail subsequent product unveilings beyond the initial set.

## Multi-Source Evidence Table
| Source Outlet | Headline | Verification URL |
|---|---|---|
| 玩具人 TOY PEOPLE | LEGO Icons 11383 Mayor Manor Unveiled as First Set in New Midnight Valley Collection, Features Three Glow-in-the-Dark Ghost Minifigures! | [Source Link](https://news.google.com/rss/articles/CBMiUEFVX3lxTE82akxLMDdzQmdOZmFockFYLVY4bXRPUkhtbHlmNFc5MHdveGdJeEM2N0gyUk5DZEVnMG11SHVObEpjWFJMR1pnelZnNjZqR18x?oc=5) |
| StoneWars.com | LEGO Icons Mayor Manor (11383): Haunted House Officially Revealed as Start of the New "Midnight Valley Collection" and Available for Pre-Order | [Source Link](https://news.google.com/rss/articles/CBMiZ0FVX3lxTE1hdHhDYkRaNFFKellLTWRwQnM2UnhIaDVnbVhiLUxQc25mMU1ySU16Z2ZkVmZheUtGQWV0VV9vQy14NVU4NVRDX2VyQjhPVjkxV01MdjlIYTZ4aFhVV2d5aFVtZmtKdlE?oc=5) |
| Flickering Myth | LEGO launches the Midnight Valley Collection with Mayor Manor set | [Source Link](https://news.google.com/rss/articles/CBMingFBVV95cUxOWkZQektMaGs5b0VWRy1UQ3dTbW1vN2hGVEZ0YjBtcWN6VjlheDB5cUdWMVNJSTdTVjZCMDRYNlhoZVdPYjhSWldNTDMtR21IU2ltV3lUdlBxZjFlRWREV3dIVTZEOVJQa1JCVGczdk4yNmpuRGpvbnczanpVdUNmSlNROVE3a3FqS2tPU0tGVVEtMkFoX0dJaldhU1VVQQ?oc=5) |
| Brick Fanatics | 13 LEGO sets to build the Midnight Valley Halloween village | [Source Link](https://news.google.com/rss/articles/CBMigwFBVV95cUxNQ2NTUjNndXJaNWQyNHF3bTdIRGlFSUJoOGpqcHVyVFF2TjJzN2pwY3pFQXlsSUxnOXdZbnluVk96RDV3eTNaRzBORG5tdE5SVmprLVdxSzk4Q0pFOEEzdVdWVFZCZFFNeHBGbUp0a254X2NNcmctUEFWZUVSNktOZFVMWQ?oc=5) |
| Brick Fanatics | LEGO Icons' Halloween village is off to a strong start | [Source Link](https://news.google.com/rss/articles/CBMihwFBVV95cUxQOVc5ZWl1WWwtdWI3SC1naXJLQV9kZnl6TGxXMmhDVDVGTGxyUDNab3NGRGhCZ01nMmpWbDhnbXEyMkVHNG9scjNwcFlFNGZiWFlpVnRadEFRRlUwR3NLUGszV2NFcWxoS1h1YTlBN1NLcThld05BN09xcFNheDdHM2JWTFprZ00?oc=5) |

---
*Canonical Source: https://pulse.byoviral.com/trend/2026-07-13/lego-icons-halloween-village-is-off-to-a-strong-start*