OnePlus will reportedly officially shut down in the US and Europe later this week

OnePlus is officially ceasing its operations in the United States and Europe. According to reports from Engadget, TechCrunch, and The Verge, the company has confirmed it will no longer release new phones in these two major markets. The exit marks a significant strategic retreat for the smartphone manufacturer, which has previously positioned itself as a disruptive force in the mobile industry. Major technology publications including CNET and WIRED are emphasizing the finality of this decision, with CNET explicitly stating that the brand is effectively dead in these regions while noting the connection to Oppo.

Outlets like Gadgets & Wearables have specifically noted that this market withdrawal puts the future of the company's watch products in doubt within these territories. Contextual reporting suggests several factors contributed to this decline. Wccftech attributes the exit to a cutthroat smartphone industry and a DRAM crisis, suggesting that the departure creates more room for Apple and Samsung to increase their profits. Additionally, the brand has faced significant backlash regarding customer service.

The Times of India reports that European customers have accused the company of a 'voucher scam,' a claim echoed by PhoneArena, which states that OnePlus has been providing customers with vouchers they deem worthless instead of repairing or replacing damaged devices. Looking forward, observers are monitoring the aftermath of the shutdown and the fallout from the warranty controversies mentioned by Tech Advisor. While the company is exiting the US and Europe, coverage from CNET implies a continuing relationship or transition involving Oppo.