# Samsung teases Galaxy Z Fold 8’s ‘new shape’ in Spider-Man: Brand New Day ad [Video]

> **Open Intelligence Dossier** · First detected: 2026-07-15 21:07 UTC · Category: Technology

## Executive Summary
Samsung leverages a cinematic partnership with Sony Pictures to tease the design of the upcoming Galaxy Z Fold 8 via a Spider-Man tie-in.

## Intelligence Brief
Samsung has launched a new cinematic advertising spot as part of a collaboration with Sony Pictures for the film Spider-Man: Brand New Day. According to the Samsung Global Newsroom, this expanded partnership features a new spot starring actor Jacob Batalon. The advertisement centers on a narrative where Samsung assists Spider-Man with his broken phones. This marketing effort is designed to frame specific product benefits through the lens of the superhero franchise, with the creative execution involving a tie-in titled Brand New Day. The campaign positions the Samsung Galaxy as a sidekick to the titular hero, blending entertainment and technology to generate consumer interest in the brand's mobile ecosystem. Coverage of the campaign is widespread across several industry and lifestyle outlets.


Ad Age reports on the specific plot of the advertisement, detailing how the brand helps Spider-Man manage his damaged devices. Complex provided an exclusive interview with Jacob Batalon, who discusses his role in the new Samsung Galaxy spot. Meanwhile, ContentGrip focuses on the strategic use of Spider-Man to highlight product benefits, noting that Liquid I.V. is also involved in the framing of these advantages. PureWow characterizes the relationship by stating that Spider-Man now has a new sidekick in the form of the Samsung Galaxy, emphasizing the lifestyle integration of the technology. To understand the significance of this event, it is necessary to recognize the scale of the collaboration between Samsung and Sony Pictures. The use of a major cinematic release like Spider-Man: Brand New Day allows Samsung to reach a broad global audience by associating its hardware with high-profile intellectual property.


By featuring Jacob Batalon and the Spider-Man universe, the company is not merely advertising a device but integrating its brand into a larger cultural moment. This strategy aims to elevate the perceived value of the Galaxy line by linking the durability and utility of the phones to the action-heavy environment of a superhero film, suggesting a level of robustness that appeals to a wide demographic. Moving forward, the focus remains on the specific hardware being teased in these materials. Observers will be looking for further details regarding the new shape of the device that has been hinted at in the promotional materials. The industry will likely monitor how the partnership with Sony Pictures and other brands like Liquid I.V. evolves as the release of the film approaches and Samsung prepares for the official launch of its next generation of foldable technology.

## Multi-Source Evidence Table
| Source Outlet | Headline | Verification URL |
|---|---|---|
| ContentGrip | Samsung and Liquid I.V. use Spider-Man to frame product benefits | [Source Link](https://news.google.com/rss/articles/CBMiaEFVX3lxTE11MS01U0ZRZUZ3bERxNG5XTEFlYjBqX015di03VmZlVEozdDMzbjAwV1c1anRmX3R0azFHTTBEeWFHM3hCZnZSU19PV2JUdGt4ekh0dGw1T2p6d0Rna00teE1rNEpIZW5I?oc=5) |
| Ad Age | Samsung helps Spider-Man with his broken phones in ‘Brand New Day’ tie-in | [Source Link](https://news.google.com/rss/articles/CBMiekFVX3lxTE1XbHZOTWlHNmZUV3E4d3ZjWDRaRVk0WktkYmFmS2J3ajRwNVFKMTNaWHNwMGZIcWhjUFNLa0hVRjZhS21pRFRIQXNQdDFfX2FBY2hPbFNab3F2dVZicmhGU0ZwTFpmdExtT2ZVT3VTWjNVdHpRbDFkaFZB?oc=5) |
| Samsung Global Newsroom | Samsung Expands Sony Pictures’ ‘Spider-Man™: Brand New Day’ Collaboration with New Cinematic Spot Starring Jacob Batalon | [Source Link](https://news.google.com/rss/articles/CBMiwwFBVV95cUxON1cxbWtxMEc1YnJjU3ZNRjY0dzloZHhIVjQ4ZVA2ZW92TWlNc3ZpN2g4ckhwdmVNalZKd01JT0c3enJ5eUxFYVpCRzB0ODcxcVB3NlJOOWJjZF9peXB4X016c250Z19nUGVENThzeFZyQmRBQ3U1Z2gwZVA0RzVmRnJTM2tXcTJVM1JROHVVQUtYNkVaQ2lLM1ZkVU1OLVNId1BNS090SlhWM1JXLUtFVEdyc1luVGxXWHdVNjZhdTNTeTA?oc=5) |
| PureWow | Spider-Man Has a New Sidekick: Samsung Galaxy | [Source Link](https://news.google.com/rss/articles/CBMiZEFVX3lxTE1sbzJYY1BwMjNzY21HMVZ6QjRZQW9HbERPUjFmaFBuY0tZbTV3Zk1fNEk0b0wyYlpkN3I3N2F0SmEyQ3p1V1ZSNjE3Qk02dkpuSnVuX3RiZVhZdGxDTHBsYjZMNV8?oc=5) |
| Complex | Exclusive: ‘Spider-Man: Brand New Day’ Star Jacob Batalon Talks New Samsung Galaxy Spot | [Source Link](https://news.google.com/rss/articles/CBMiqgFBVV95cUxPTlduc1RmUzhZM1BhWGdvUTVVQnRIZ2Rid0FoOG5Fd3dVbWZERWxCcUhjRC1yZ1ZZTmZVZzN0TWdsOXJaMXlIeVRMQUhXeGFncnp6NFhJNlBUakxwSm9ZcWNITWUwOUx0Z0RtSGMtXzJhUWRRNV9Ha1ZSUld5aHZUdTkyRnprTTF3V2NLdmlJSjk3d1JuWFhQenlKdDZVYlVMM0o2REN0NVZyUQ?oc=5) |

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*Canonical Source: https://pulse.byoviral.com/trend/2026-07-15/samsung-teases-galaxy-z-fold-8-s-new-shape-in-spider-man-brand-new-day-ad-video*