# Kodak EC35 is a dirt-cheap point-and-shoot film camera

> **Open Intelligence Dossier** · First detected: 2026-07-19 23:07 UTC · Category: Technology

## Executive Summary
Kodak and Reto Project have launched the EC35, an ultra-affordable 35mm film camera designed as a reusable alternative to disposable cameras.

## Intelligence Brief
The Kodak EC35 has been officially launched as a compact, point-and-shoot 35mm film camera designed for everyday carry and beginner use. According to reports from Hypebeast and Kosmo Foto, the device is a collaboration involving Reto Project. The camera is positioned as an entry-level tool for photography, utilizing real film to capture images. A standout physical feature of the device is its sliding lens cover, which PTTL.gr and PetaPixel describe as an iconic return to a classic design element. The camera is engineered to be pocketable and simple enough for any user to operate regardless of their prior experience with analog equipment. Coverage from a wide array of technology and lifestyle outlets emphasizes the extreme affordability of the hardware.


HotHardware and TechRadar both report that the Kodak EC35 is priced at exactly $35. Gizmodo characterizes the device as a genuine replacement for disposable cameras, while Gear Patrol describes the cost as absurdly affordable. Digital Camera World notes that this $35 price point places the Kodak EC35 in direct competition with the viral Charmera, which is available for the same price. Engadget and Amateur Photographer further highlight the device's beginner-friendly nature, noting that its simplicity makes it accessible to absolutely anyone. This launch comes at a time when there is renewed interest in analog photography and compact formats. The context for this product's reception is tied to the enduring appeal of simple, tactile devices.


TechRadar draws a comparison between the new offering and the iconic Olympus Mju, suggesting that the EC35 taps into a similar aesthetic and functional appeal. By offering a reusable 35mm camera at a price point typically associated with single-use disposable cameras, Kodak is targeting users who want the analog experience without a significant financial investment in high-end vintage gear. Future observation of this trend will likely center on the market adoption of the EC35 relative to other budget options like the Charmera. Because the camera is designed for everyday carry, its impact on the consumption of 35mm film by beginners may be a point of interest. The coverage indicates that the primary draw is the combination of the $35 price tag and the sliding lens cover. Whether this specific feature set manages to shift users away from disposable cameras permanently remains the key narrative established by Gizmodo and other reporting outlets.

## Multi-Source Evidence Table
| Source Outlet | Headline | Verification URL |
|---|---|---|
| Gizmodo | Kodak’s New Point-And-Shoot Is a Real Disposable Replacement | [Source Link](https://news.google.com/rss/articles/CBMilAFBVV95cUxPQ1BIVzVheFRvZjVyZi1FN2V2d2VpNWhlSjZjaldjXzlrQlZtbWFLaVNxMUVDVjllVDktUjU5NFRpNkdSRzFxc1U1WEJIZTZsZUlvaWcxYUpwUDVObmJTQnB3WVc1STBITnVoNE1yZmVHeFNncGI5aERSTms1aEx0Vlk2Ulc3aElvcFhEMVd0bUFVMC1W?oc=5) |
| Gear Patrol | Kodak’s New 35mm Film Camera Is Absurdly Affordable | [Source Link](https://news.google.com/rss/articles/CBMihAFBVV95cUxQRWlpZ0dRblk1WE92dkhiSUN4aFdzN1lBM2E1OE1mTFM4dTROakg2TnlxbDdUVFdGa3hXdmp5c1U0TzhJcXhZdDgwdERtTm5jU3Y2YU16WE5IZUg1ZUl5NEUzYUZ1dXFZNnQ4SS1NVDBjQmZIa2ZLazFxa2FjLVdCUGM2V1A?oc=5) |
| HotHardware | Kodak Unveils $35 Camera With Sliding Lens Cover For Ultra-Affordable Photography | [Source Link](https://news.google.com/rss/articles/CBMijgFBVV95cUxQUDlIMzJUWFhLemNzVjk3TEU3SXNMYUNCTEFJcjBwdXNUN0NjWWFvbl9WdEpEdTZ6UV9BQ3JhMERVWkxuLTY0WHM3a1FnOFBSSF9jZmVSamtYb0Jsa251ODdhemtodWdoc2NNSF9NejFsVWVuMDRhT2c2bVNaTFRpVF9EYXEtUjNxVzl5MDBR?oc=5) |
| Hypebeast | Reto Project Launches the Kodak EC35, a 35mm Film Camera for Everyday Carry | [Source Link](https://news.google.com/rss/articles/CBMie0FVX3lxTE9jQlBmLTd4NURkTmRUOEFjZFhwLUpXYms4dGZONFkxWWlMcW1fMHVHVTBJYlk2NkdBSXBoSlhXc3pYTV9qT0NxeGtCbnlkZjJUaUpralNCLXljVGRLYS0wY004OFdwU19xRnJGR2J1cjZ4MjhTVzNWS0RrNA?oc=5) |
| Kosmo Foto | Reto Project launches new beginner’s film camera called the Kodak EC35 | [Source Link](https://news.google.com/rss/articles/CBMiogFBVV95cUxQZ3BlUzZhZml1SFpUYW1sWjNiR20wMFMtdjdSMXhMMm4yYWdRc2NxREsydl9zTGRFLWoyOXRIZU9SQW9WSV9BRllVdFJoSWZxVGxNc2NWRXNBQlZrUkFfa3poSm1qTnJWSnNzbm1RXzgzVmhOSjhkQW82MDhic2FtY3lSdDh0WlNlV01OYlFLVFRfZ3dYa0E2QVoyN1VmYnhoRWc?oc=5) |
| TechRadar | Kodak’s new point-and-shoot 35mm film camera costs just $35, and I can’t help but think of the iconic Olympus Mju | [Source Link](https://news.google.com/rss/articles/CBMioAJBVV95cUxQa0duMkFRWVdyekxBemdpMEZoR2lhVHBPN2t4ejhMTkhTWDdJeTRrcUNJbVRxdnlGN0J3b0dIYkphNUxmbU1nSEtYOUtsSWlOYmxNOTg4eU5xdnJjNldibTJFT1FHNlktWDcyNHBwVlRrNmRYN1hMRlpIMHAxcHVMN0dmZ3VlV09WRy1jMENxZ016RHpuemRCcFBHRDJJc0UySGtFQTBIV2xZcVdXMXhMbHNjUklBcjNTakk1cE9wQUNDQXdTeVUzTlEzOC1kanVrNzViZmF6Rm9jYUxBdzROMGFRbXdSN2NQdUIxbVRvRnJ6cGRlREVRZERRUHM3ZE1nTzFxSVM0NGMzdGRJVGsxRkVQeHhIVVhBSVIxQU1WSzc?oc=5) |
| Yahoo Tech | Kodak's new compact camera uses real film – and it's just as cheap as the viral Charmera | [Source Link](https://news.google.com/rss/articles/CBMijwFBVV95cUxQRXZSVHZvaEl3RHc3VkJMdlowRGw1RHpkZi1uU1NweTVIQ3lPeDdMWTZDYl8tQ1JYU19uM05hQ3lFeV9qRE9sRVJFYW4xU1pXRXRZS0ctOTZMRmtwRnl2QVJpTzBCcktmVmg3N08wTGRFaWxicHAzWGJaVHpLenBianJRUTVhYmtERjVIbUg5SQ?oc=5) |
| Engadget | The Kodak EC35 Is A Pocketable, Beginner-Friendly 35mm Film Camera | [Source Link](https://news.google.com/rss/articles/CBMilAFBVV95cUxQd2xkclpJUzBSV0xpczVFSEM0TkNiXy1KTGFoR1NscmhscWpkVGtUX0laOGhqZlRSUV9FZXlINE54TnlHT2dGOWVGdnE5RU9tQWE1SEFsTGR4b2tWcFhDUFNTaUF6aFFlOUp3aDRJOU80ZlJkb1J4ZDVEVWlEYzl6UDdPdVRXM0ZJWVpKbkNfOWVPN08x?oc=5) |
| Amateur Photographer | The new Kodak EC35 is a film camera so simple that absolutely anyone can use it - you'll want to take it everywhere | [Source Link](https://news.google.com/rss/articles/CBMi9gFBVV95cUxQWGdERVM0NWtaREs4NUoyZzlJLVEwYzRDenk5Zk04UDZVZFE5R1hZUlJVYXZqLTZBQlJJNUZnSnZCSmcyQmhhRVloaGM5NklXLWp1eDNhQkI3UXFSSklyZDFfWjA0c0tzUk1zU2hxYzdSNjRUd1NTZURhajRBRlNUdkQ0TjlhZ2N2aDRCTXlUYjY4U1ZWMXZvTjVyTE5pakFpSThYYjdjNlUybkl4WUNpTlV0Q29MbkpWbm5mSUxSczRxZnBWV3dKenVSNVFSTV9ubWN1YXZxc1l1NHl1bk1JQzh2N09EbFNCeXNMTThRdUVjUld5bWc?oc=5) |
| Digital Camera World | Kodak just launched a compact film camera for the same price as the viral Charmera – and it’s full frame | [Source Link](https://news.google.com/rss/articles/CBMi7gFBVV95cUxQcXM0bV9PMFNuNUIyYnBZU05nRmZmM041eTBuN0wxT0l0WTVPTzNIN2R5c2JZWXg5Tmt3QWZELVA3aEdzRHh0ekR2SkJxbW9qME5LVDZjT3ZRWHlQZXBLSldyaGpTT0ZiM0djMnQ3Z2hCZm15Zm5VbGVOcF9YRkxGNlRTNXVGSVFIWlp4eUZBUUZnVFA3QXpFbFdybEh4NDlFbzdwelNpb0VPdlNSOVZwVVF6bFlLblg4RmRRTzhLd1hKM0tVWUpDQ0ZKcXRkeFJsSG1fSEN4T3dhYlVxaHZscWRsRExxLTEyUDU1V3p3?oc=5) |
| PTTL.gr | Kodak EC35 Brings Back the Iconic Sliding Lens Cover | [Source Link](https://news.google.com/rss/articles/CBMicEFVX3lxTE13QjJQb3k4REZtTEpzS2VoX0RZX01VbGNoY2xnR05XLVRUUVN2T0xvRXczX3dhdkdkWDJRNkVkT3hVdk1aTk5hRmVobjNjcVFCdzY0NUF5RTRRZGJ2Yk9zVnA1WjFpcWdCSGFhUEtSM2I?oc=5) |
| PetaPixel | The Kodak EC35 35mm Film Camera Brings Back the Iconic Slide Cover | [Source Link](https://news.google.com/rss/articles/CBMiogFBVV95cUxQYVZ1bmlNajN3WVhCTjdrVW0wcTZxSDQ4TTBFYk1IdG1GRlk5ZGQxNXM2akhZeUdwbUg2X1oxdzZScDVEMWw0MWlUSUs0WWNOdmFuMElaZE1zT2lfTXl4V3hJbHcwZ2pJbm1aN19pZHRUQXdoRkNkSmxybFd2Tzc5Tl9UNHlMOHhHVENkRzloaEQxcm9JMnJzMzRkMkxlWFlZdVE?oc=5) |
| The Verge | Kodak EC35 is a dirt-cheap point-and-shoot film camera | [Source Link](https://news.google.com/rss/articles/CBMihAFBVV95cUxOQTR5azJtQUtwZjlvcWRDVHN2Y25yVkxsSEhNcWJZWmpjbzgwdEhILV9UTWlkR3R4NUMwRWVKRTFUdW5LV3VWRmZvcDcwZGhidTVvSThGSE9xVmdfRUFZWEpJWHRRWUItV0JBRVVGcHd6bGZqMTNab3pSdGVTNXM1YjR2Y0k?oc=5) |

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*Canonical Source: https://pulse.byoviral.com/trend/2026-07-19/kodak-ec35-is-a-dirt-cheap-point-and-shoot-film-camera*