Best Buy’s Black Friday in July Sale Includes Some Great LEGO Deals

Best Buy has officially launched its Black Friday in July sale as of July 20, 2026. The event features a wide range of discounted products across several categories, including doorbusters, televisions, and household appliances. Specific highlights of the promotional event include savings on LEGO sets, as well as the AirPods Max 2. The retailer is also discounting mobile technology and wearable devices, with coverage noting deals on the Pixel Watch 4 and the Galaxy Tab S11 Ultra, the latter of which is discounted by up to $430. Additionally, NXTPAPER tablets are available starting from $160. Major media outlets and tech publications are tracking the event closely. 9to5Toys and Tom's Guide report that the sale is now live, while Mashable highlights significant savings on brands such as Apple, TCL, and Samsung.

TechRadar has identified the HP Omen 35L PC as a top pick within the event. Other outlets covering the rollout include IGN, Android Central, and MLive.com, the latter of which describes the event as a massive sale with deals that are worth the consumer's money. The breadth of coverage suggests a high volume of promotional activity across diverse product lines. Contextually, WIRED characterizes this sale as a second chance for consumers to snag deals similar to those found during Prime Day. The event is positioning itself as a mid-year alternative to traditional November shopping. The variety of products indicates an effort to capture multiple market segments, ranging from high-end PC gaming to home kitchen appliances.

For instance, tag24.com reports that Best Buy is selling a Ninja SLUSHi Maker for under 300 dollars, while 9to5Toys notes a gaming chair available for 50 dollars and OLED monitors with discounts reaching up to $700. Future observations will likely focus on the availability of specific high-demand items and the duration of these price drops. GSMArena.com indicates that the iPhone Air is currently £200 off, and that Poco and Nothing Phones are also on sale. Because the sale includes time-sensitive doorbusters and specific hardware like the HP Omen 35L PC, consumers are monitoring the stock levels of these high-value items. Coverage continues to track the specific pricing of the Galaxy Tab S11 Ultra and the Pixel Watch 4 as the sale progresses through July.