# Netflix Fell 45% Over 12 Months But This Ratings House Sees A Doubling Share Price

> **Open Intelligence Dossier** · First detected: 2026-07-21 18:07 UTC · Category: Business

## Executive Summary
Netflix faces a stark valuation divide as its stock plummets nearly 45% over the last year despite some analysts predicting a doubling of the share price.

## Intelligence Brief
Netflix (NASDAQ:NFLX) is experiencing significant market volatility, with its share price having fallen between 44% and 45% over the previous twelve-month period. According to reports from Yahoo Finance, the stock has specifically declined by 26% within the calendar year 2026. The company's valuation has faced further downward pressure following the release of its most recent earnings report, leading to a subsequent drop in price. This trend has sparked a debate among financial analysts and investors regarding whether the current price level represents a critical buying opportunity or if the streaming giant faces further downside risk. Financial coverage from multiple outlets emphasizes the divergent views on the stock's trajectory. 24/7 Wall St. reports that while the stock has seen a 45% decline over the year, a specific ratings house believes the share price could double. Conversely, Seeking Alpha indicates that its bearish stance on the company has not yet ended.


The Motley Fool highlights that the stock is currently trading at 22 times profits, prompting a question about whether the asset is now a viable buy. Meanwhile, CNBC has focused on the perspective of Jim Cramer regarding the struggling streaming stock and whether it is the right time for investors to enter the position. To understand the current context, readers must consider the sequence of events leading to this valuation. TradingView confirms the 44% drop over the past year, placing the current struggle within a long-term downward trend. The recent earnings report mentioned by The Motley Fool served as a catalyst for the most recent price dip, adding immediate pressure to a stock already struggling with a 26% loss in 2026. This environment of instability has created a polarized market sentiment where some see a value play and others see a continuing decline in the company's market standing.


Looking ahead, observers are monitoring several key indicators to determine the stock's next move. The primary focus remains on whether the optimistic projections from the ratings house mentioned by 24/7 Wall St. will materialize or if the bearish outlook cited by Seeking Alpha will prevail. Investors are weighing the current profit multiple of 22 times against the historical performance of the stock over the last twelve months. Market participants are also waiting to see if the buying opportunity suggested by Yahoo Finance will be validated by a price recovery or if the stock will continue to plummet further.

## Multi-Source Evidence Table
| Source Outlet | Headline | Verification URL |
|---|---|---|
| Seeking Alpha | Our Bearishness On Netflix Hasn't Ended (NASDAQ:NFLX) | [Source Link](https://news.google.com/rss/articles/CBMihgFBVV95cUxPMHV1X0JmQ1g3dWxvUk8wZ3hRclVCeHhYY2NBdXh1d2k4MFdiR21ZLWk2RlJ5MG11bS0yQnQ4dFRXc01SU2x3aFhWZksxRzIxNG5Ta2RCcUJBWG1SdGEzYzVxd0tyNFJ6VnllNzMxN3ZPRGN3cW83YzVGelgyVXVSNjZlN3J6QQ?oc=5) |
| The Motley Fool | Netflix Has Plummeted Over the Past Year and Just Dropped Again on Earnings. At 22 Times Profits, Is It a Buy? | [Source Link](https://news.google.com/rss/articles/CBMimAFBVV95cUxOWXJaOFlqTlp4UDVka3FXbDhZY3o5SWRFUkdxXzJWRHNCSFpxZmFBRHpJbmdtb1N3QXNsa1BCZXFZcVF0R0NwRk9OckNNQ1lUQldTUGpxSDBQclhXWWJtaU8wRHI4ODJSX0NUZEtKaEJYdmdvbmlkUGxpcndUYVozckFRZ1ZQVl93UDhwQlhxbHlWblQ3RFlmdw?oc=5) |
| TradingView | NFLX Stock Has Fallen 44% Over The Past Year — Why Jim Cramer Says It's Time To Take Another Look | [Source Link](https://news.google.com/rss/articles/CBMi6wFBVV95cUxNdzBKNGU3ZzR4bkpLWF93RGJfNnFXRXVuMlZLWXEzQW5SWDhJLWVwNUhvbjBIc1JnRXUzUHFCOVQzX19CMFZLd2JPdnpZQ3hYdUFjdlNrNzhGNDlQdTBDVFFjdGVwSTRmcHgzN240cEw5a0o1VC1TVkFYcS1IUUlqdFJMUzFIenRLMUc3c0xOU01WcUpVN05EX3Jab2VZcHZHdWZocnVEbV9yaTJ2V29YRjJBUGVSdzVQSExCbnp3WWg3bnNsN0xCVU5RVUQwbkxhaTJNT2hmNkxlekVfZExaWm41LUFQVlFYZTZB?oc=5) |
| CNBC | Time to buy Netflix? Here's where Jim Cramer stands on the struggling streaming stock | [Source Link](https://news.google.com/rss/articles/CBMidkFVX3lxTE9mZEVaMUJ1Q0RPN19ISDRoSy1yOTk1TXNReUV3Z2Vnbm1kRDdmYi1qNXhadTd3VlVnZ3RNbjlNUEY4cUdENGtic0xWcUZmMVNjOVpicWFBcGZZWVBNT3Y4Vy1KZnkzMWRmV1Z5dDhxT3FRSTRMWXc?oc=5) |
| Yahoo Finance | Netflix Stock Is Down 26% in 2026. Is This the Ultimate Buying Opportunity, or Is More Downside Ahead? | [Source Link](https://news.google.com/rss/articles/CBMilgFBVV95cUxNSVFpOTd0amNTUlBHRTNUWTR1X0hGQXBXX1JzZHp6WDJsNHZIZ3RIeDNZekVaV0VEQTZKU085ZzlabG5nU3RPUFV5WEFOWXNKSE14TEdPOTUzYnFwM19kODR5dmRyN2U2SndTcWk2MVpIVTJpYjRGTFJoQXJfWm43YURHbVNPU1l4N3FvVFM4LTctdmVlb3c?oc=5) |
| 24/7 Wall St. | Netflix Fell 45% Over 12 Months But This Ratings House Sees A Doubling Share Price | [Source Link](https://news.google.com/rss/articles/CBMiwwFBVV95cUxNS29JSC00MmJzTmpRYXNXcEtFNGstWE95S0sta3o3ZmRTNk4zSTBhVEtXaGotWjZ6NUVnUExFM05aYVhLZkRtb2doTVZxSE44Sk5DNUw0WDc3N0hGQlN1ekFDYktxYThuU1Rtb1hyRUFtQXJMVVotQ1dXdHlLRUlsR2VsaWNkckpDY2RLSnpWNW9TUk5MZWdzNTN5QXJON3lFVUVGNDA5SFFremh2QTVOZkY0b1BrNzVtTjd3ODhsNHduUmM?oc=5) |

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*Canonical Source: https://pulse.byoviral.com/trend/2026-07-21/netflix-fell-45-over-12-months-but-this-ratings-house-sees-a-doubling-share*