How Much Did Shakira, Justin Bieber and More Get Paid for World Cup 2026? Breaking Down the Cost

FIFA has implemented its first-ever halftime show for the World Cup Final, featuring a high-profile lineup of global superstars including Shakira, BTS, Madonna, and Justin Bieber. According to reports from Billboard, these artists took over the event to perform in a historic first for the tournament's final match. The spectacle involved significant production, though the nature of the performance has drawn varied reactions from critics. While the event aimed to merge sports and music on a massive scale, the specific financial compensation for these performers remains a point of public interest as the industry analyzes the cost of such a venture. Coverage from AP News emphasizes the immediate commercial impact of the performances, noting a significant jump in song streams for the featured artists. Specifically, AP News reports that Justin Bieber saw a 110% increase in streams following the appearance.

Other outlets like Billboard have focused on whether the performers achieved their specific goals through this unprecedented platform. Meanwhile, Guitar.com provided a detailed technical look at the equipment used during the show, noting that Justin Bieber performed during the halftime segment using a specially made left-handed Taylor Gold Label acoustic guitar. Contextually, this event represents a shift in FIFA's strategy by introducing a structured halftime entertainment program similar to other major sporting finals. Pitchfork has offered a critical perspective on the execution of the event, describing the World Cup Halftime Show as being fake as hell. This suggests a tension between the polished, corporate nature of the production and the artistic expectations of music critics. The inclusion of a diverse range of global acts, from the K-pop group BTS to established icons like Madonna and Shakira, underscores the attempt to appeal to a worldwide audience.

Moving forward, observers will be monitoring the long-term streaming data and chart positions for the artists involved. While current reports from AP News highlight the initial spike in listeners, the sustained impact on their catalogs remains to be seen. Additionally, further analysis from music publications may emerge regarding the authenticity and production quality of the show, following the critiques seen in Pitchfork. The industry will likely look for official disclosures regarding the financial arrangements and costs associated with FIFA's inaugural attempt at a final halftime performance.