# Facebook considers giving up and becoming TikTok

> **Open Intelligence Dossier** · First detected: 2026-07-24 14:07 UTC · Category: Technology

## Executive Summary
Facebook is testing a fundamental shift in its mobile app, replacing its classic feed with an immersive, TikTok-like video experience.

## Intelligence Brief
Facebook is currently implementing a significant redesign of its mobile application, moving away from its traditional feed structure. According to reports from Neowin and The Tech Buzz, the platform is ditching the classic feed in favor of a video-first redesign that mimics the interface of TikTok. This transition involves the introduction of a full-screen video feed, which is being tested to determine if users prefer this immersive format over the existing social layout. This strategic pivot represents a major change in how the platform delivers content to its mobile user base. Multiple media outlets are tracking this development, emphasizing the experimental nature of the rollout. Business Insider reports that Facebook is essentially testing to see what happens if the platform transforms into a TikTok-like entity.


Meanwhile, The News International specifies that this full-screen video feed is a direct effort to rival TikTok. Additional coverage from Barrett Media confirms that the company is testing this new video feed experience specifically for the mobile app. The Hollywood Reporter further clarifies that the company is assessing whether users actually want to swap their standard feed for an immersive video experience. This shift matters because it signifies a departure from the legacy social networking model that defined Facebook for years. The Verge suggests that the move reflects a scenario where Facebook considers giving up its original identity to become more like TikTok. The transition to a video-first model follows a broader industry trend where short-form, full-screen vertical video has become the dominant method of content consumption.


By altering the core feed, Facebook is attempting to recapture user engagement by adopting the specific mechanics and visual style that have driven the growth of its primary competitor. Future developments will depend on the results of these current tests across the mobile app. Observers will be monitoring whether the immersive video feed becomes a permanent replacement for the classic feed or remains a secondary feature. Since the coverage from Neowin and Barrett Media describes this as a test and a redesign process, the next phase will involve analyzing user adoption rates. The company's final decision on whether to fully commit to a TikTok-like interface will determine if the classic Facebook feed is permanently retired in favor of an immersive video-centric environment.

## Multi-Source Evidence Table
| Source Outlet | Headline | Verification URL |
|---|---|---|
| Neowin | Facebook is ditching the classic feed for a TikTok-like feed | [Source Link](https://news.google.com/rss/articles/CBMikwFBVV95cUxNQzVBQno5SXpfcXdqVGxXaEJfZFBZVXpyWC1YRGRWVldPZjNOU21yMlJpVVVvRGlrOEZOcmFwTUNIUEhEYlpNN2NISnJiU2ZxUnJjZW02d3JHQlhWZExydFl2ZXRkWUd5MldhOW45UkdRYnVDRDVqSnhiRl9tbzZmM29zYUdPLU5vLWl1VWl3cW9naXPSAZIBQVVfeXFMT2d0LW5hZV9zc2NldmIzWnFHZm9ULWI4cHJrVzhTUGx2VG9uZ1BjWVl2VVJZMS0yUV9mT0V5dFRlMW9PbGJvNzA2ZjBlYWM4UDR6dFdMb0JaOFhObGFST2xkTE92WTdNY1VKLXNZMXRHTmEwRmY1U05RQUg2Q1FKRjd3Q2RQUFJpWGpsMTdvM0ZMUnc?oc=5) |
| Business Insider | Facebook is going to see what happens if it turns into TikTok | [Source Link](https://news.google.com/rss/articles/CBMigwFBVV95cUxOQlZtQWRYU0o0cjU4NTdUOVM1LVZ4MU1RTzl3V1czVW4zT1ltUmRUbEUzSFhfWldIQUx5LW5GaWIzUi00YXZ3UUxPOTBIdXNRbk9HOVRyQ0NYakFCeGlmNUJCUzJOMWZGbkR6QTdNUVdSV2FXNUY1VlhDR19UQ2N5WGx1MA?oc=5) |
| Barrett Media | Facebook Tests New Video Feed Experience for Mobile App | [Source Link](https://news.google.com/rss/articles/CBMigwFBVV95cUxPRjBqVVBkMVpEdXA1Vk1JZHFJWURnMUFmMFM1eXBYR3dyQkVkOWtkOG41MzBZQ3FBa1dqMmFINjlrbXd6OTFPMV93X0hadEJLNVFsWnV6U2ZMc0NZZDJfSE5odFRVWm9ialc1Ty01RzlDSkt3VTZ1ejJmVUM5ZTB5OElCSQ?oc=5) |
| The Tech Buzz | Facebook goes full TikTok with video-first redesign | [Source Link](https://news.google.com/rss/articles/CBMijAFBVV95cUxNR0xKU0F4SFZFM2hMZEN6S0FCQlpHMXFpZ2NMeXZPZ3hfVGtTLWYtemw5cl9TN3NTek1DOXk4MEtIRU1uQjFhb2FXZ1ViMVpwYzZmRmdPZV84ZHhUZ0Q0V0NrZWM3YnRnYm96cER4ZHhYT2J5TXVLWEN2cjhKd0xiQkpXS1J4ZVU4b0xDaQ?oc=5) |
| The News International | Facebook tests full-screen video feed to rival TikTok | [Source Link](https://news.google.com/rss/articles/CBMimwFBVV95cUxNbzFRRGtRUG5WeHVoSUFWUTJMY1VscnVpSm5tQWU0VDMwMmplYjJKaDdZTjFKb0dMRDdISW43TldiRy1zUEZyYVAxYnFpcjFvZ1JyS3djVnhtWDdtMUlSNTRKUzk2US12emVUNExpTkRWS2V1TUM5RVNzWE5RVFRfdFhsQldBWmtqWGZIR21iOVJIUjVoVEFUek5MQQ?oc=5) |
| The Hollywood Reporter | Facebook Is Testing If People Want to Swap Their Feed For “Immersive Video” | [Source Link](https://news.google.com/rss/articles/CBMirgFBVV95cUxNSGE4N2Mta2tRVkp6OVVocUJsVV90WGZwNW91d1dQZUQ0QnpiNWt5WHNCRlpZX29BamM3dVBOVUR6b1Y3MXROcVlkS1k4aXN3WnhxLUI2NlFWX2VXemc1d1pvT0JtOXc3VllHY2lQMHpVSEdaWmY2ajNqVE1Sdi1NdVJvU0ZlUkRiVEpiRHIxeTFaVVVZT0xCWmszTW9pNUNRMUlnUUJzTm84SVhobFE?oc=5) |
| The Verge | Facebook considers giving up and becoming TikTok | [Source Link](https://news.google.com/rss/articles/CBMijgFBVV95cUxPSC0ydjNWRm9hN05JVG9HWnRwSTViZ2VjQXM0RW5ObXJmQ0lGWjRucUNTZ24tUkYwRXpPM0xxRHVJYUg3c0NRaDIza1ZST3JPc0ZDcDFNSGR6RTVSN3duQ0hUckFYLUhBeml6NEVtc2lWS0E4YmMyd1Rva0JZQWdaQW9SSUpRbjc2aDkxc0JB?oc=5) |

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*Canonical Source: https://pulse.byoviral.com/trend/2026-07-24/facebook-considers-giving-up-and-becoming-tiktok*