Wildberries, ‘Russia’s Amazon,’ says Ukrainian drones struck three more of its warehouses

Ukrainian drones have targeted the logistical infrastructure of Wildberries, an e-commerce company frequently referred to as Russia's Amazon. According to reporting from NBC News, Wildberries has confirmed that three more of its warehouses were struck. These attacks have specifically impacted the city of Yekaterinburg, where CNBC reports that the drone threat disrupted both Wildberries operations and athletics championships. In the Urals region, the strikes caused fire to break out at a Wildberries warehouse site, as documented by Українська правда. The violence extended beyond logistics; The Moscow Times reports that Ukrainian attacks killed two people in Belgorod. Major international and regional outlets are closely monitoring the fallout of these strikes.

CNN describes the attacks as bringing the war closer to home for the Russian population, using the phrase 'up in smoke' to characterize the destruction. Forbes focuses on the economic impact, noting that the strikes have decimated the empire of Russia's richest woman. The Institute for the Study of War included these events in its Russian Offensive Campaign Assessment for July 24, 2026. Additionally, The Daily Beast reports that the attacks have sparked Russian fury, framing the situation as a humiliating new crisis for Vladimir Putin. Contextually, these strikes represent a strategic shift toward targeting the domestic commercial infrastructure of Russia. By targeting Wildberries, Ukraine is striking a central pillar of Russian consumer logistics and retail.

The coverage emphasizes that Wildberries holds a dominant market position similar to that of Amazon in the United States. The scale of the attacks—hitting multiple sites across different regions, including the Urals and Yekaterinburg—indicates a coordinated effort to disrupt the internal supply chain and exert pressure on the Russian domestic economy and its wealthiest business figures. Looking forward, the focus remains on the operational stability of Wildberries and the potential for further disruptions to Russian infrastructure. Based on reports from CNBC and the other outlets, observers are watching for how Yekaterinburg and other cities manage the ongoing drone threat and whether athletics championships or other public events will continue to face disruptions. There is also interest in how the Russian government will respond to the deaths in Belgorod and the destruction of the warehouses. Further assessments from the Institute for the Study of War will likely clarify if these strikes are part of a broader trend of targeting commercial hubs.