# Tom Holland Says Some of His Movies Are “Sh**,” Making Them Hard to Promote

> **Open Intelligence Dossier** · First detected: 2026-07-26 23:07 UTC · Category: Entertainment

## Executive Summary
Actor Tom Holland has sparked industry conversation by admitting that some of the films he has promoted were of poor quality.

## Intelligence Brief
Actor Tom Holland has made candid remarks regarding his professional history and the challenges of marketing subpar cinema. According to reports from Variety, The Hollywood Reporter, and Deadline, Holland has admitted that some of the movies he has worked on were "sh*t," which created significant difficulties for him during the promotion process. He specifically noted that there are films in his filmography that audiences "shouldn't" watch, highlighting a personal struggle with the requirement to endorse projects that he did not believe in or feel were of high quality. Coverage of these statements has been widespread across major entertainment trade publications. The Hollywood Reporter and Variety both detail Holland's admission that certain movies were simply hard to promote because of their quality.


Deadline reinforces this by quoting the actor's description of the films as "sh*t," while TheWrap emphasizes his admission that he has spent time promoting films that he believes people should not actually see. Dark Horizons also reports on the actor's perspective regarding the specific experience of promoting bad films within the industry. This development is notable because it represents a rare level of transparency from a high-profile lead actor regarding the internal quality of studio productions. Usually, the promotional cycle for a major film requires actors to maintain a positive front to ensure commercial success. By stating that he was tasked with promoting films that he personally viewed as poor, Holland is drawing attention to the disconnect between a performer's honest assessment of a project and the marketing demands imposed by the studios that produce and distribute those films.


Observers will likely look for further clarification on which specific titles Holland was referring to, as the current coverage does not name the individual movies he considers poor. Future reports may focus on whether this honesty impacts his relationships with previous studios or if it signals a shift in how he selects future roles. For now, the primary focus remains on his candid admission that promoting "sh*t" films is a difficult professional experience and his belief that certain works in his catalog are not worth the viewer's time.

## Multi-Source Evidence Table
| Source Outlet | Headline | Verification URL |
|---|---|---|
| Yahoo | Tom Holland Shares His Pride in Playing Telemachus and Spider-Man During Press Tour | [Source Link](https://news.google.com/rss/articles/CBMioAFBVV95cUxNMUVobGJrenVIY19iRElvU2tYR3BEMVp6UWJISlB1NlFTQTFfWnZfaUdqVUxVbTlwcVlSSF91RFlaV3FTUnk5aFFDVTlYbko3NmtNUDNiWFFwaDd3RnFsOTZrNmZXOEdmRVFTaEktSTBWd1prc25xY0R5emtkS203Z2Vtc01kMlc1Y2lpODk5Z0ZpQUZtc1VHSTdTY3pWb3Bp?oc=5) |
| Global News | Actor Tom Holland shares his thoughts on promoting ‘sh-t’ films | [Source Link](https://news.google.com/rss/articles/CBMiiAFBVV95cUxQUlN2ZHFqc2ctMFhoUjNhMUpLdEpKMjdoN2JrWWpqam5Za1E1TV9XaXp3empHRGpwMFgyUzRSd0pXWkx4OEhfc0E5a0JpeDlDTG5LR1pmN1lGcjRhNVlLUWtIR2UzOFNiNW12NG84Z1BMVkZhOEhKQjI1a21RbDAydkQtejMxRzRz?oc=5) |
| Yahoo | I Can't Believe How Honest Tom Holland Just Got About How Bad Some Of His Movies Are | [Source Link](https://news.google.com/rss/articles/CBMinwFBVV95cUxOMVBmSEVReXpPSzR5SktZWEwwYWRNb2RFLUE2VWZ4bngyRExIdHJ6T2V5czhqMzFjSzZBNVk0MGI5N01jamJLekc4a2xhSnBXdkY1MjJjb0RoVnJVUjFNRnJOd3MyU3ZuUFpfQzFGSURTWjd4T1RObXZUd3o0TzVrak05ZHhOZVFuY0hpdWxmQ1YwbXZFanR2ZmxPM1k1a00?oc=5) |
| People.com | Tom Holland Says Some of His Past Movies Are ‘S---’ and He Wasn’t Proud to Promote Them | [Source Link](https://news.google.com/rss/articles/CBMikgFBVV95cUxOQnVnX19lWm1zaEFQamk5WjUwcGpFX3dkX1J1MmZzQzlULVhJVEx0clhXNEotOEljdFE4Tlk4ZTkzOUlISkVreDhGWlJUWENycF9QTG5wekVXTkFKcGJSUG9qVldieXBzNXZNM2RQSEdDcTBzM2o0YTh5WDk2MkhaMzJhZ0Z0Y0J6b1lIOFZTWFE5dw?oc=5) |
| The Independent | Tom Holland admits promoting some of his past films was difficult because they were ‘s**t’ | [Source Link](https://news.google.com/rss/articles/CBMipwFBVV95cUxOajJvTi1LQ3c2eE5wb2VQdDl1dmJwNFRpckk2UHFvdnhVaG5idUd6dzA1cFdrV1UtTjRlZHpPNEJpLW8yN3g4TU5EQW9DeV80X2l3eDRJaU12UTYtZGVhMkRfQW9qRE9nX19ZZnA4VFdCN1laTGduSkV0eHM4M1FNcnhjQ1BMUms3OElSeGFxVmVLMmw5UHBURHVJTG5TRUpPa1JxcVE4dw?oc=5) |
| Variety | Tom Holland: Some of My Movies Are ‘S–t’ and You ‘Shouldn’t’ Watch Them | [Source Link](https://news.google.com/rss/articles/CBMilAFBVV95cUxNTzFWWE5EVFMyTDlxS0hJbVVIbHhFTTZUREk0SW1FaWo4dUNqSGVVaVd0ZjVqZmRzVVI4MW14bzE4QXQ1VE1KOXRoTFNDVTV1b3hEakozQ1NJOWlOUmg2VXZVWHFhRWJyZURwZC13YzZMd3V0by10Rm1reml0M2RCYi1fQUVESWtWeVJWZEt3dEJIRkVN?oc=5) |
| Dark Horizons | Tom Holland Talks Promoting Bad Films | [Source Link](https://news.google.com/rss/articles/CBMidkFVX3lxTE1sTFV5N2lsYzNmNHB2eVhsM0RzMUk2alIybjZfV2dnaF90ODQwYy1QeUhOLXhYZHg5Z1g0Q01ReFRfTDJEZzhISXc4SmctQjdlYTBMX2R4UWhObmd3MlQ5YU9HeHFpR0tLUm1qNWlSeXFCYmlKVVE?oc=5) |
| TheWrap | Tom Holland Admits He's Promoted 'Shit' Films 'You Shouldn't See' | [Source Link](https://news.google.com/rss/articles/CBMioAFBVV95cUxOaEdpQ1ZxQ0xyYUYwbDNWcjVUVDZnbTkwckxzbnp0YzBmM1hINDlUMk5VbHo1NGwzYzNJTUdRblQxdlZmcTlWMW9WajhyRjVJa0RYN01lUHpEUXpwakNpNVlFS1VodUlsZjZ2Y0tsSXB2a1I1Wi1aWjlmYnJZdEluS3dYdTBmb09NYUJ3cTEzbTU2S1ItQ3FhM3doUmFWNUph?oc=5) |
| Deadline | Tom Holland Admits Some Of His Movies Were Hard To Promote “Because It’s Sh*t” | [Source Link](https://news.google.com/rss/articles/CBMijAFBVV95cUxOdmRha053aDJ0d3hBTnFsMTljYTRRVDJCaWUzYkJSVW53aW5mYWd4MU1FV1NRcDVwbFd6aktfOUgwb1Z3ZkZVU2NHRk9TLVF3MmlSajlfYUg5T1N4T3ptbEZkbk5oNWxfb3A0djBDZ2VwZDdCLTgyRGd1SXBIekFxb0dHNExoN3JpRlR6ZA?oc=5) |
| The Hollywood Reporter | Tom Holland Says Some of His Movies Are “Sh**,” Making Them Hard to Promote | [Source Link](https://news.google.com/rss/articles/CBMipwFBVV95cUxNc0xsQzBRTWhjQnBsM2tydWJMT3pjaFVfMTZ1NG9PcXdZZWhZYVdpUTcxOXpmNEdKSElENk9jZ1hvSjl4eTlWOTNZZDNFSnFUVkpjOWwxS29GVzlkQnBwaHZlVnNQT0w4bUNWTkl5M1FUcFctMTB4NC02YWZyT083U255SE9nNzBlV0FtNERHR0xDeWV3TXRYUHdfc20zU0d6TVpsVXpyWQ?oc=5) |
| CNN | Tom Holland doesn’t want us to watch some of his old movies | [Source Link](https://news.google.com/rss/articles/CBMihgFBVV95cUxNdm5FUENkT1NwdkxTeVZVcmVuc190T2dPZ1ItRk81UW03QlVPTjB1dVFaQUZuSnpGSHRiSENFTW9SVUpNRGY1OXJUdjZNYzFzQ1ZMRGNTbDFicDd0UkFGdklRZnVhSUdzWEF1dTlzRC1ObktBY2pRbVQ5cktQZnZxSWhNNWlSQQ?oc=5) |
| Yahoo | Tom Holland Brutally Trashes Some Of His Own Movies | [Source Link](https://news.google.com/rss/articles/CBMioAFBVV95cUxOSW5fSThRUWMwcHZORUFwblVhbXFhRG92OVIyTVN6WGtfaHQtemloUHpPbXBIRExBcEV0MVZUaEJCOEV2cEkyZTRtTGk2NjZlM0lPckpGWkZFMklOUmhRT1NCMTBGOUtNT04xUWFHMFBwZkVQS0lrd1JrdGotM21kRTFuTE9xS1dUVW1HdVl1NGp5VUh2ckhaVkhpZ3ZPWWxB?oc=5) |

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*Canonical Source: https://pulse.byoviral.com/trend/2026-07-26/tom-holland-says-some-of-his-movies-are-sh-making-them-hard-to-promote*