Preorders Are Live for Hasbro’s The Legend of Zelda Figures

Hasbro has officially launched preorders for a new line of figures based on The Legend of Zelda, as reported by IGN. This product launch follows a sneak peek provided at San Diego Comic-Con 2026, where the company showcased the Legend of Zelda: Heroes of Hyrule Collection, according to Temple of Geek. The toy release coincides with a broader expansion of the franchise, as a teaser for a project titled Hero's Journey has officially confirmed a release date in 2027, according to coverage from ScreenRant. Reporting from multiple outlets highlights the synergy between the toy line and upcoming media. IMDb reports that the 2027 release will see Zelda returning to the Wilds era once again.

The focus on the Heroes of Hyrule Collection suggests a thematic tie-in with these upcoming developments. Yahoo has specifically noted that Hasbro Pulse's previous track record with the Star Wars franchise makes the company a suitable partner for producing Legend of Zelda toys, suggesting a level of quality or distribution capability based on prior industry performance. To understand the current momentum, it is necessary to note the timing of these announcements. The transition from a sneak peek of the Heroes of Hyrule Collection to active preorders indicates an aggressive commercial timeline by Hasbro. The anticipation is further heightened by the specific mention of the Wilds era, which provides a concrete aesthetic and setting for both the figures and the teased 2027 release mentioned by IMDb and ScreenRant.

Future developments to monitor include the full unveiling of the Hero's Journey project as it moves toward its 2027 launch. Based on the reporting from IGN and Temple of Geek, the immediate focus remains on the availability of the Heroes of Hyrule Collection preorders. While the specific figures in the collection were teased at SDCC, coverage does not yet specify the exact number of figures or the pricing for the preorders. The industry will likely watch how the Hasbro Pulse distribution model applies to this specific Nintendo property following its success with other major licenses.