# ‘The Odyssey’ Craze Continues as New BFI Imax Screenings Sell Out in Under 30 Minutes (EXCLUSIVE)

> **Open Intelligence Dossier** · First detected: 2026-07-31 18:07 UTC · Category: Entertainment

## Executive Summary
Demand for 'The Odyssey' reaches a fever pitch as IMAX 70mm screenings sell out weeks in advance and extend their theatrical run.

## Intelligence Brief
A significant surge in audience demand is surrounding the film 'The Odyssey,' specifically regarding its presentation in IMAX 70mm format. According to reports from CNBC and Yahoo, the film is extending its stay in these specialized theaters because screenings are selling out weeks in advance. The current theatrical window for these IMAX 70mm shows has been pushed forward, with the extension now slated to last until the upcoming release of Resident Evil in September. This trend highlights a specific consumer appetite for high-format cinema and a scarcity of available seating for this particular production. Various media outlets are providing different perspectives on this cinematic craze. CNBC and Yahoo focus primarily on the commercial success and the extension of the film's run due to the high volume of ticket sales.


In contrast, LAist has provided a more technical breakdown of the hype, featuring insights from a projectionist based in Los Angeles who explains the specific appeal of the 70mm format. Meanwhile, The Boston Globe has taken a more critical stance on the phenomenon, warning readers not to fall for what it describes as the 'Odyssey' IMAX 70mm 'okey-doke,' suggesting a level of skepticism regarding the marketing or quality of these specific screenings. To understand the current momentum, it is necessary to recognize the technical distinction of the 70mm IMAX format, which is the central point of discussion across the coverage. The scarcity of theaters capable of projecting this format contributes to the urgency seen in ticket sales, where shows are filling up well before their dates. The intersection of a popular title like 'The Odyssey' and the prestige of the 70mm experience has created a bottleneck in availability, leading to the sell-out patterns reported by CNBC. This situation emphasizes a broader trend in the entertainment industry where the physical format of the film becomes as much of a draw as the content itself.


Looking ahead, the primary timeline for observers is the window leading up to September. The coverage explicitly states that 'The Odyssey' will maintain its presence in IMAX 70mm theaters until the release of Resident Evil. Future developments will likely center on whether additional screenings are added to meet the ongoing demand or if other theaters adopt the 70mm format to alleviate the pressure on current venues. The tension between the technical praise found in LAist and the warnings issued by The Boston Globe may also play out as more viewers attend these extended screenings and share their experiences regarding the actual visual quality provided.

## Multi-Source Evidence Table
| Source Outlet | Headline | Verification URL |
|---|---|---|
| LAist | An LA projectionist breaks down the 70mm hype over 'The Odyssey' | [Source Link](https://news.google.com/rss/articles/CBMilgFBVV95cUxObXNrNVpzSW84cDdVV2RCOWM1YTZlWDh6Mm5LZ0c2dE52QVBvQVU0RmlDRHRTbHBlYThZQ0FsTWc1UHNuU2ZpYUdaTTdVRmtBX1lLbzZZUUFqUzJYSGxYellzUkVwXzVySG9QVnNOZEItQ0Q2a3cxX1kwREpacXBoN3BCV3VlMTZBNC1UXzVQc25RWkdwQXc?oc=5) |
| The Boston Globe | Don’t fall for the ‘Odyssey’ IMAX 70mm okey-doke | [Source Link](https://news.google.com/rss/articles/CBMiigFBVV95cUxNVnczQ0JfTEZmWTl1LVJraF9tanBVelFRVDlvTWZmc3hpMVk5MldIWTMwWDNjV3RuNXNFVTd3MVVwTTd1NWZ0VUdmbExhZUZxUU1VM2RPbW9TaXgtMGo2aFRpUFdMZ0stcUwtUkdHRUlqd3NGNXRPbUVXTWgxVjN6MmxMSE1NaFJVMkE?oc=5) |
| Yahoo | The Odyssey IMAX 70mm screenings are being extended until the release of Resident Evil in September due to... | [Source Link](https://news.google.com/rss/articles/CBMiowFBVV95cUxOak81bVB0dm9vWVpkTl9qUEtyRG1wOElXTk1rVUlkemFDd0J2V0pTQ2otZkNyQ25ndF9zSjY5b05JUy1US3kzRTF6V0ZnVWEyX09McFR2NjdjTnV4bEhmakVqZWlHZnNoRGxNRjlKd1AwRkh4bUJmb2FVTEF1aWdtelNQcC15TnFXZEd3YXRRNzF0Y1k0YWswcU12c0hzT29zTzRJ?oc=5) |
| CNBC | 'The Odyssey' extends stay in 70 mm Imax theaters as shows sell out weeks in advance | [Source Link](https://news.google.com/rss/articles/CBMikAFBVV95cUxOYW1ZdWI5Z2ZDMVZ5bzB6YmI5WVNoQjBlMFZvdnZ2NHhFUFJfeGpkUjBwNGk1dHRxaGY2dzdKQzJsSTNFRVN6WmJxR1V0eUV6T3FGZlJnN1pibWZtZ2tSNlJnM19FT3BXaFNVMHhIYk9Bd0tFRXhCUElBNHRzX3BoVWF6OVp5UWkwak9mVHpsQU0?oc=5) |

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*Canonical Source: https://pulse.byoviral.com/trend/2026-07-31/the-odyssey-craze-continues-as-new-bfi-imax-screenings-sell-out-in-under-30*