# Yet another price rise: AMD will reportedly raise its graphics card and memory prices alongside Nvidia

> **Open Intelligence Dossier** · First detected: 2026-08-03 14:07 UTC · Category: Technology

## Executive Summary
AMD and Nvidia are reportedly raising prices for graphics cards and memory, sparking concerns over GPU affordability.

## Intelligence Brief
Reports indicate that AMD is planning to increase the prices of its graphics cards and memory components. This move follows a similar trajectory set by Nvidia, as both major players in the GPU market move to raise costs for consumers. The trend encompasses not only the core graphics processing units but also the associated memory technology. Coverage from Eurogamer emphasizes that AMD is reportedly raising prices alongside Nvidia, suggesting a coordinated or parallel market movement.


Tom's Hardware is examining the specific price increases for current-gen Nvidia and AMD hardware, while questioning why prices have not dropped as they typically do over a product's lifecycle. Furthermore, Tom's Hardware is investigating whether it is still possible for consumers to purchase a cheap GPU given these upward price adjustments. The broader economic context involves the memory market, where Samsung and SK hynix are positioned to benefit. According to reporting from The Korea Herald, both Samsung and SK hynix are eyeing gains as the prices for GDDR7 memory rise.


This specific memory standard is critical for high-performance graphics cards, and the increase in GDDR7 costs provides a technical and financial backdrop for why the larger GPU manufacturers may be raising their retail prices for end users. Looking forward, the market will be monitored to see how the reported price hikes from AMD and Nvidia manifest in retail listings. Observers are watching for the actual impact on the availability of affordable graphics options. Additionally, the financial gains projected by Samsung and SK hynix regarding GDDR7 pricing will be a key indicator of how memory costs continue to influence the final cost of graphics hardware for the consumer market.

## Multi-Source Evidence Table
| Source Outlet | Headline | Verification URL |
|---|---|---|
| Crypto Briefing | Nvidia RTX 50 GPU price hikes in South Korea could ripple into crypto mining economics | [Source Link](https://news.google.com/rss/articles/CBMihAFBVV95cUxPNmZ6RWdrMG9FZ2tMRXNoVEFvdFBhZ00tbXllck1IRVZDcXNJbEJvU3FySUpZbEd0cEJTTk1odWxFOHZ3WEtHd2lJV0tNM1JjdXE0RnlydFRQbko0dWEweF9Va0FUUklEMGgyTW1SeG9vb3p2TGM2YUgxbGlCdEUzczJnQnI?oc=5) |
| Overclocking.com | At least a 10% price increase for AMD GPUs in August? | [Source Link](https://news.google.com/rss/articles/CBMihwFBVV95cUxQNVZOMGhuRWNrRjhWZkhTMFFNS2FZTUU2bmFEVnJ2dXc0OEpjRkN0bHEtQmpqSER3Q0NvVU5PbXEwRjFUMVU1R0FqRGloYXh6TnhJcVlEREhHdmZacEpGWVoxTy1MeFVMeXdBRVZ0UjM5ZF9pNTlLU0FRNzN5QUo1VHg2cGJyT1U?oc=5) |
| The Korea Herald | Samsung, SK hynix eye gains as GDDR7 prices rise | [Source Link](https://news.google.com/rss/articles/CBMiV0FVX3lxTE9lMU9SNlQtTENYLXdKNTZXcEMtcmFkb3lkWm1xamJoQldRYUFvam9GcDJ2VTVLY1lNT2pNYVI3MGhhWWlJSzV1b3hhT3N0a1c4c3NoN0FoSQ?oc=5) |
| Tom's Hardware | GPU prices for current-gen Nvidia and AMD: Price increases, why have the prices not dropped, and can you still buy a cheap GPU? | [Source Link](https://news.google.com/rss/articles/CBMigAJBVV95cUxQRmpEU3pfVEhzYkhUSEI5UzZna3RvZmprbWtyaVB0dHhETWo2Qk9iTi1QdFlDcnVPNUd2WGJGQzV4U2g3cEpqV3hYamdXME1RNF9paHNLd20yeFN4UXpDczBLb1FPVGRyQVFneGlqeWxFdU11Y0VDZFl1cWdIaXdFR1JtalJoMlJBdnBaanZkVEpUelo0djZMeEZzTUtiSDQ3ZTRSRFY4T2d0NTA4b3pFRE1fbmgtS0VRdms1dktSanpZc0c5WS1ZZjRrV1RXRG9kV2lhYnBVLVFGdHVhUGlmcEZ4UU5BZ3NkTWFUTlgtY21vY0NrMmRXekhmOUc5TDBr?oc=5) |
| eurogamer.net | Yet another price rise: AMD will reportedly raise its graphics card and memory prices alongside Nvidia | [Source Link](https://news.google.com/rss/articles/CBMiYEFVX3lxTE9feWdYeDlCS0tsSE9fTm04dmpkdW9aaUZWeGdFYWlwZzZFMXd0UjBIcVNscHVMRW1aNjFjZ3BSR1lxWm8tTXJFcnE1bHljUWZ5NzVTOGpuLXk2OEM2T3BmYg?oc=5) |

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*Canonical Source: https://pulse.byoviral.com/trend/2026-08-03/yet-another-price-rise-amd-will-reportedly-raise-its-graphics-card-and-memory*