# Ford’s first ultra-cheap EV is called Fathom, a full-featured truck for $28,350

> **Open Intelligence Dossier** · First detected: 2026-08-06 14:07 UTC · Category: Business

## Executive Summary
9 news sources are covering this Business story right now — PULSE is tracking how fast it spreads.

## Intelligence Brief
"Ford’s first ultra-cheap EV is called Fathom, a full-featured truck for $28,350" is generating significant coverage in the Business category, with 9 articles from 9 distinct sources tracked by PULSE so far.


Outlets currently covering the story include Bloomberg, Car and Driver, CNBC and TechCrunch. PULSE measures a story's velocity from how quickly new articles appear and how many independent newsrooms join the coverage.


This brief was generated by PULSE's extractive engine from coverage metadata only. The latest headlines from every source are listed below; the velocity chart shows how the story is developing in real time.

## Multi-Source Evidence Table
| Source Outlet | Headline | Verification URL |
|---|---|---|
| Bloomberg | Ford ‘Fathom’ Truck to Vie With China’s EVs at Sub-$30,000 Price | [Source Link](https://news.google.com/rss/articles/CBMisgFBVV95cUxPa3NvSG1rT0NGdV81VzlWZkVacklIU0ZoUl9Va0t0TEFkT1htOFM0Z0lVLUM5RmR3VFRSY240dkF0aXYyS2JtNkdQRDB5VThGNUMxMFVPT3liNzVWc1ZxdXZocUxEWERnNVJmVmk3UW9TbFcyR2ZHWmZ1ODJVTTNPdnJhU2EweGp4YW1lYjF2SzVGcWFPOTFVV211ZFZnM01IOGJ4Y2hoMFBYMzc5emxRdkhB?oc=5) |
| Car and Driver | Ford's Affordable Electric Truck Officially Has a Name and an Attractive Starting Price | [Source Link](https://news.google.com/rss/articles/CBMikwFBVV95cUxQS0o1d0NsUlA2RHJFQkFjRzJVN2JFOWtlYURIa0VnRDNhMWdGaEw5NkpfLVNnRFBndzcyQjZwZjVWN3M2RUd3QW9pOFJfZ1Atc1FxMktMTTE3LWlURDN4TlB3eVlLaEc5XzNuV2pGWUNERTdsNUUzWDVNZ2ZnSHFKWHVXQWV5RklGaGxZbF9wRHBzOUk?oc=5) |
| CNBC | Ford's new 'Fathom' electric pickup truck will start at $28,000 | [Source Link](https://news.google.com/rss/articles/CBMidkFVX3lxTFBLSHJuUGw2d1NURU5XTEhSNGtHR1NIWl9IYjNxblFFU3JfYi1Cak0ydDZXTWhSVXg4MDNpLTFoTXZfU0JsdV9LWEo3NHp5c2FTeW95bDEyZ3FDZmEyVzZicW9DTkFURWp0VUIxZUxtUU13ZlUzMmc?oc=5) |
| TechCrunch | Ford’s new electric truck, ‘Fathom’, starts at $28,350 | [Source Link](https://news.google.com/rss/articles/CBMiigFBVV95cUxONVhZREdNMDhxNE5rMGQ2MDhicXZVTFBKYVRwNnVGbkhGTkFMcjljc05saWtpRUFTNS1nVVhmZnJrUWZPNWVlR2NYMVFUMmJQYUR2RFV2eWYtTjJhaVo5SDdXUi15MUxQX0ZOdXdONC1JVVB0dGVOc3BtQjJQcnpaWlJDNjN5SThoR1E?oc=5) |
| Axios | Ford's next-gen electric pickup will start at $28k and be called Fathom | [Source Link](https://news.google.com/rss/articles/CBMipAFBVV95cUxOWnV5V1p2YjRrdzBKVUc0cVpPck9fWEptNktzZzY4ZU5jeGEzdFRXOFRXdWREWEZlSGVacFoxcVlfcTE3UXhPV2lYWndocGVFd1hEeC0tTTBIUDl0VjhNU2Q3b09HWVFVSW1VbVJEekNBR2F6SjZCdzlXZ3FZSUNwMG1IT1FoUzVMUUlOZ2NaNFRMcjgyRExDWVJybVNnNDFFbmxnRQ?oc=5) |
| Ars Technica | Ford picks "Fathom" for its affordable truck name, starts at $28,350 | [Source Link](https://news.google.com/rss/articles/CBMiowFBVV95cUxPdU5IM21yUXhzcTdGZkkxRlNKOFJCM19rZ0t5Q0dQeDZjY3lXMlVrYUhXaE5PSW95MUsxUGlwZzV2Z3VXckNZVHV2NXJaUW91cnFRSFp5S3UzR1cybVBleWUtZHVNbEZvamRDNTNFanFwRVdISzN0bG51QnlWNS1oZXZGZG1zSlF5S2hqMHEtMEhrSnZuTW9MbUFJUHpKN0hsYUtB?oc=5) |
| Automotive News | Ford’s $30,000 electric pickup gets a name: Fathom | [Source Link](https://news.google.com/rss/articles/CBMidEFVX3lxTE5XblZFMnVwak9BZG9aLWFpa2Rmb1M5Q3dLWnA1ZTQ2WmpOWEVVQVJDUER1UVp6NWE1V2xrbTZMZmJJczlaeENOel9EZTdvOG1VZ3BIRmlvMVIxMEVGVXZiazdfNHJRM0lCZUZQREV5T2Z3LWZx?oc=5) |
| cnbc.com | Ford's new 'Fathom' electric pickup truck will start at $28,000 | [Source Link](https://news.google.com/rss/articles/CBMidkFVX3lxTFBLSHJuUGw2d1NURU5XTEhSNGtHR1NIWl9IYjNxblFFU3JfYi1Cak0ydDZXTWhSVXg4MDNpLTFoTXZfU0JsdV9LWEo3NHp5c2FTeW95bDEyZ3FDZmEyVzZicW9DTkFURWp0VUIxZUxtUU13ZlUzMmfSAXtBVV95cUxQX2pSdXNGNWpQRHMyT3BBeVNCdkF5M2JTSTFwbTJ5YWFLRHl5YmFYZzdYUUt3ZWRLWmhocWdaY2RVbDBFeVdTd29DMWlFYjlrb3NlZkQ2T0hLOTlzVU9KTkdxcWxWbTRBQXlLTGtoY0J1c1hzVV9kRkR1YUE?oc=5) |
| theverge.com | Ford’s first ultra-cheap EV is called Fathom, a full-featured truck for $28,350 | [Source Link](https://news.google.com/rss/articles/CBMilgFBVV95cUxNUXdZc2taWEFkYWF2b1d1VUlfRXVsWnlzSzFCQ2hDN2VYbzNZQkl5M0lVa0lZMk5xZG94OHZxa2JvUlVfZ2tWTG1FT0k3ZGRBSmRSMUlNN3dPaUZrTFFNQU1uUVc1ZFZjOTRjdmVQR3dsMXZiTGUyVF9tM2Y2UEdkVEN2V1BnNU5OdC1IRGR2MDVFbHA1NHc?oc=5) |

---
*Canonical Source: https://pulse.byoviral.com/trend/2026-08-06/ford-s-first-ultra-cheap-ev-is-called-fathom-a-full-featured-truck-for-28-350*