# Ferrari’s first EV auctioned off at record $40mn

> **Open Intelligence Dossier** · First detected: 2026-08-17 14:07 UTC · Category: Business

## Executive Summary
Ferrari's first electric vehicle, the Luce, has shattered records by selling for $40 million at a high-profile Monterey auction.

## Intelligence Brief
A significant event in the luxury automotive market has occurred with the sale of the Ferrari Luce, which is identified as the first electric car produced by the Italian manufacturer. This specific vehicle was sold at an auction held in Monterey for a total of $40 million. The sale represents a landmark moment for the brand as it transitions into the electric vehicle sector, marking the first time a Ferrari EV has reached such a valuation in a public auction setting. Coverage of this record-breaking transaction has been reported by both qz.com and CNN. CNN specifically highlights that the vehicle sold was an exclusive model of the Luce, emphasizing the rarity of the car that contributed to the final price.


Both outlets align on the financial figure of $40 million and the location of the sale in Monterey, presenting the event as a major milestone for the company's foray into electric propulsion and a signal of high demand for limited-edition electric luxury assets. To understand the context of this sale, it is necessary to note that the Luce is the first electric vehicle from Ferrari. This marks a strategic shift for a company traditionally known for internal combustion engines. The auction in Monterey is a known hub for high-value automotive transactions, and the fact that an electric model achieved a record price suggests a shifting appetite among collectors. The coverage indicates that the exclusivity of this particular model played a central role in the bidding process and the eventual record-breaking result.


Future developments to monitor include further market reactions to the Luce's valuation and any additional exclusive models Ferrari may release as part of its electric lineup. While the current coverage focuses on this single record-breaking sale at the Monterey auction, the industry will likely look toward how other first-generation electric luxury vehicles perform in similar environments. The specific details of the buyer remain unspecified in the reports from qz.com and CNN, leaving the identity of the new owner as an open question for subsequent reporting.

## Multi-Source Evidence Table
| Source Outlet | Headline | Verification URL |
|---|---|---|
| Fox Business | Ferrari's first EV sells for staggering $40M at Monterey auction | [Source Link](https://news.google.com/rss/articles/CBMihAFBVV95cUxPV1hHX3MwVXF5eW1DU1J3Q2dqN3BTcmhRZHlVYUtrLVpVMHM1SUtmOHUxTWJUcThuS1dIaS1ocEhyTXJFMC1yenIwU1JkZUxFdlQyTWs4VC0yLWFBcTNLcHJpckhmLU1jNkJxZ21FRW9kRy1Td2s5anFZM3F1bHhmS3AyamTSAYoBQVVfeXFMT1ZlUm5LamcyTG56bzRjdVphSUhEc3lncWU1bmpneDBfcEVkczdHLW9xQkllNGt5dkpYcmRFbXdWby03RlJvTHdLd2ZfZVlxWnFPT2hhTlJwU043bWtWZ3FQMS1CQWJ5c25nbExtSGkycHdudGNhWVVhVnpqaW5rUi0wVGxIU1U0WTF3?oc=5) |
| qz.com | Ferrari Luce electric car sells for $40 million at Monterey auction | [Source Link](https://news.google.com/rss/articles/CBMif0FVX3lxTE5uUzVtNmkzZkVQSUgwVTFxNE9YWTJNcUFvRUZNdzBoVUtBNUdhM3VWUFBPU2JMbG9na2kyYVgtOWNjcURkNzQtMHBkeE5xRlo2MWFvMVF5TFRoRzk1LW9kZzJYbnRFWi02enVrQUJSdUgydHF5QmEwUmJNTmNpOHc?oc=5) |
| CNN | Exclusive model of Ferrari’s first electric car, Luce, sells for record $40 million | [Source Link](https://news.google.com/rss/articles/CBMihgFBVV95cUxPZ2ZGb3JYbVZLN0pOaW56ektqSHFiTkdoLUh5YkNEWnhSalFZQmprMGVxam9idVp3SmdXX2dyYThXazZMTWVNeTVUcmRYd0JCRHg4RktZWm03NDVybC1HYzdkNVJMNU9fcDhtaGlDS21ad0ZqeEpFeVlMaktPS0NzdnVHb19Ldw?oc=5) |

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*Canonical Source: https://pulse.byoviral.com/trend/2026-08-17/ferrari-s-first-ev-auctioned-off-at-record-40mn*