# Here’s how Amazon’s stock could nearly double by the end of next year, according to Morgan Stanley

> **Open Intelligence Dossier** · First detected: 2026-08-17 22:07 UTC · Category: Business

## Executive Summary
Morgan Stanley predicts Amazon's stock could nearly double by the end of next year, driven by the growth trajectory of Amazon Web Services (AWS).

## Intelligence Brief
Financial analysts are projecting significant growth for Amazon's stock price through 2027. According to reporting from MarketWatch, Morgan Stanley suggests that the stock could nearly double by the end of next year. This optimism is closely tied to the performance of Amazon Web Services (AWS), with Moomoo reporting that Morgan Stanley sees a path for AWS to reach $1 trillion in revenue. These forecasts suggest a massive scaling of the company's cloud infrastructure business as a primary engine for equity value increase over the coming months. Coverage from multiple financial outlets highlights a divide between institutional targets and short-term market bets.


Barron's reports that Amazon's stock could hit $500 by the end of 2027, specifically identifying AWS revenue as the key factor in reaching that valuation. Meanwhile, Truist has boosted its price target for Amazon to $320 and has reaffirmed its buy rating for the stock. These updates from Truist and the broader projections from Morgan Stanley indicate a strong bullish sentiment among several major Wall Street firms regarding the company's long-term trajectory. Despite the optimistic targets from major banks, other market indicators show a point of contention. Blockchain.news reports that while the Wall Street consensus price target of $313 has remained steady, some "smart money" is currently leaning short at a price point of $268.


This suggests that while institutional analysts like those at Morgan Stanley and Truist are focused on long-term revenue milestones, some traders are betting on a shorter-term decline or correction in the stock price before any potential climb toward the $500 mark. Future movements for the stock will likely depend on the realization of the revenue goals set for the cloud division. Investors are watching the specific path to the $1 trillion revenue mark for AWS as outlined by Morgan Stanley. The discrepancy between the $268 short positions and the $313 consensus target, as well as the $320 target from Truist and the $500 projection from Barron's, creates a wide range of expected outcomes. Market participants will be monitoring whether AWS revenue growth can sustain the momentum required to hit these high-end price targets.

## Multi-Source Evidence Table
| Source Outlet | Headline | Verification URL |
|---|---|---|
| Yahoo Finance | AMZN Stock’s Road To $500 Could Be Led By AWS, Believes Morgan Stanley – Firm Sees AWS Revenue Reaching $1 Trillion In 8 To 10 Years | [Source Link](https://news.google.com/rss/articles/CBMilAFBVV95cUxPSE1JWUVtWXdBemJraWgyZVRSV3VmM1M4aWJxV0sxUUpvRWlHNmFwUGFPQXR3a1dIVGhCX004RUI1bTNQTFUwQ05XTTktdTlqRjFVQ2lwN1g3aDV4T1l1a1hJRG9zWG1JQkFpR2lpbEczblh1T2RlVXJHYWNHZjYyS25TN04yUURTYTg4U0Zzd2o3WWl6?oc=5) |
| dars.gov.et | Truist Boosts Amazon Price Target to $320, Reaffirms Buy Rating - Revenue Surprise History | [Source Link](https://news.google.com/rss/articles/CBMiqgFBVV95cUxPOGktenZEVDQtcXhYSHpxZHZlazJXME5XNDJua3JjZkQ1UWZHNjA5RWgzTjlaaThsaGFucGZjVmVhVlhmWTZZUlJqTl93QWtrMUZHQVF1WWVkTTBRMWVCTE81WlUxY1AtOXlzYzZjZkF5OXVsZWctRUJscDNSaWlXbmI2dHFDTmpSc0RQaE5BeDZyVVJSMTJxdlR1LUJHOHhIUUJFYmx5WHJYUQ?oc=5) |
| blockchain.news | AMZN Price Prediction: Smart Money Is Leaning Short at $268, But Wall Street's $313 Consensus Hasn't Flinched | [Source Link](https://news.google.com/rss/articles/CBMilgFBVV95cUxPMGViYVpTU3pwT2tOZjhtZVNUT19wYkppRmlvM1VJaXdQa1BMYURITVZTNTZndHVjWDk1aUVmeDNRaUZGSHlvMG9oQXF3eWxXSGJRN0NJZHM1RmpUMlVabzdXVnc3X3d5dVg3eTFNOGFhMGN4NWEwdWRVMFV1RHVaVlB3cUJkMTgteWVLdF93OXBNVHVQSmc?oc=5) |
| Barron's | Amazon’s Stock Could Hit $500 by End of 2027. Why AWS Revenue Is the Key. | [Source Link](https://news.google.com/rss/articles/CBMieEFVX3lxTE5LOGU0SG9wME5XTTFVbFU5VXotS1pWRUg2dnVFZ3JZY3AwSmROVFkzRXF0TjBDUExqdEVTalZKU1hsVzZOYVZwQUpTckFpTWtzbWZwTEFiYUM0ZGdqeWZLOXJwTXVOcjhlQzhIa010ZDRtVjlNLU1CaA?oc=5) |
| Moomoo | Morgan Stanley: Amazon AWS's Path to $1 Trillion in Revenue | [Source Link](https://news.google.com/rss/articles/CBMilgFBVV95cUxQd2dnbVBSaGtiNnZGOVlBcVBHMjdXRVVXZVotNFg5dVI0eE1Wd0h2SUpEMkViTm5JMUVzU1lnM29LQVVQMHhPZGJrWEtsVUhKNG5FY0pWNjhxZ0txUk00RnFNX1AzOVdqc0NvTlNLdm9SNkNZSjFPaGpDY01Xc3hrdm1nREVjTHVabkJRcmVzUDZreFRxTkE?oc=5) |
| MarketWatch | Here’s how Amazon’s stock could nearly double by the end of next year, according to Morgan Stanley | [Source Link](https://news.google.com/rss/articles/CBMi1AFBVV95cUxPV1RUWEpINjJIaFN6OGk5c19KQ0pJc1BuMUFnSXNrX0hLZXJsUVdNN0xkWV9OYnAyODVic2NhdXlJS1FDSVk1OWVHNlNnR3A2TXhhbWhPVUJoeGc4TTVpMnFGZXBfUnNsT2gxT2VWWmhfSWN0TEpRSmxRQ0ROaWJzT2d3cEtlSHNGbC0xZDBGdjBDcGhkdDhNM1Q5b1JUdEk0RXp6LWJhX3ZUYS1wTXZWRHctODZZeWxoT2ROWktwTDlGa0FMRUdBcG9UZE5UaEQwbmpLUQ?oc=5) |

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