# Phison CEO Warns NAND Supply Won’t Meet Demand For Four Years, Locking In Higher SSD Prices Through 2030

> **Open Intelligence Dossier** · First detected: 2026-08-17 06:07 UTC · Category: Business

## Executive Summary
Phison's CEO warns that NAND supply shortages will persist for four years, potentially keeping SSD prices elevated through 2030.

## Intelligence Brief
The global semiconductor market is facing a prolonged period of supply constraints, specifically regarding NAND flash memory. According to reports from Wccftech, the CEO of Phison has issued a warning that the supply of NAND will not be sufficient to meet market demand for the next four years. This projected shortfall is expected to lock in higher prices for Solid State Drives (SSDs) through the year 2030. This development indicates a long-term trend of limited availability for a critical component used in a vast array of storage devices and computing hardware. Various media outlets are focusing on the broader economic implications of these shortages.


Axios and The Independent are both analyzing the phenomenon of chipflation, exploring why this trend is making a wide range of electronics more expensive for consumers. Axios specifically emphasizes that chipflation is a condition that is here to stay, rather than a temporary market fluctuation. Simultaneously, Engadget is reporting on the current state of the market by questioning why RAM prices are currently so high, linking the broader memory shortage to the costs users are seeing for system memory. Contextual data from financial analysts suggests that the tightness in the memory market extends beyond NAND. Coverage from Moomoo indicates that UBS has noted that High Bandwidth Memory (HBM) is tightening further.


This suggests a systemic pressure across different types of memory technologies. The intersection of these shortages creates a scenario where multiple hardware components are experiencing simultaneous price increases, contributing to the general rise in electronics costs described by the outlets discussing chipflation. Future industry movements will likely be dictated by the ability of suppliers to bridge the gap between production and demand. Based on the warnings from Phison, the primary metric to watch is the pricing of SSDs, which is expected to remain high through 2030. Market participants will be monitoring whether the tightening of HBM mentioned by UBS continues to accelerate and how the ongoing state of chipflation impacts the retail pricing of consumer electronics as noted by The Independent and Axios.

## Multi-Source Evidence Table
| Source Outlet | Headline | Verification URL |
|---|---|---|
| Moomoo | Wall Street Weekly Insight - UBS Says HBM Tightens Further, Morgan Stanley Eyes $600 for SpaceX | [Source Link](https://news.google.com/rss/articles/CBMiuAFBVV95cUxQSm96clNCMHFDX1YteldPYy1pTGNob2E1SG5SbzR3TE8xZE0tM0tpZjlXN0JtUVdmcWVsMzlYVUJGYWZsN1lWaVFnejFzNDZUUE1VNU9lbENHbE5EXzBEZFJCU2U4bm5GVkF4MlNNaVd3NElPQlpzLVFsMWJxTTA0bWc4UE9DdDExX3o1SHY2RnJPSEwzNXN4dmxYaDJ2UHhJQXdsNk5xTDhLVHgteldiSFpqSDQ0bHhN?oc=5) |
| The Independent | What is ‘chipflation’ and why is it making all your electronics more expensive? | [Source Link](https://news.google.com/rss/articles/CBMihgFBVV95cUxNUlhiU2VOSnVsNl9lUHBRRVIydTBXckt0R25XTXhlRkQtRExPa19ndVloWGRGb2JRTy1VOG5wVDhuUXNtSUdnWnVTa052Q1U3LTFVV0RlbGpwWUtkczY4RzlfZUxvS2MybkNzRXVDNGQyQlV3SnQ2MThzTjJDdFJEWXFsUkEtUQ?oc=5) |
| Axios | Why "chipflation" is here to stay | [Source Link](https://news.google.com/rss/articles/CBMiakFVX3lxTE93RmxUZjgtc2FfYm9QMEFMazZjUnNPWkt5NHBJeUU4a0lmXzQ3MkpjbDJvQlpKbXVraVFVUGtERkNNZlR4OW1RVC1oZzhSeGdBMDhCcERUa24yZURXaXNZR05mN1lMTi1BY2c?oc=5) |
| Engadget | Why Are RAM Prices So High Right Now? | [Source Link](https://news.google.com/rss/articles/CBMiZ0FVX3lxTFA2NHMya1o0ZERMaFJNak1FWVJqZGZ4STQ5bjRWQUlPa1lrd2xtYTV4RDk2UHpHS0M2SnZ5TU5sMmdtOXYwc2NhMUlTX3g1enY5OGtXUjYtVmpsNE1qRy1MLWNsb0VYRnM?oc=5) |
| Wccftech | Phison CEO Warns NAND Supply Won’t Meet Demand For Four Years, Locking In Higher SSD Prices Through 2030 | [Source Link](https://news.google.com/rss/articles/CBMiigFBVV95cUxNSjB5RHJLcTFZdWV5NXpGb3N0WXlLcWxkenYzVW41TDBYNEd3d1F4eHFQS2lXSW95T08xSDZ4dnRFME52aDlXU0hCd1FOcG5lWmNuZFd6VmlQc0JEMDhERVBET3dSV19lR3YtcjFOb1JELUpOdWRuRVVURzQtQl9jSmxSMTF0V2E5ekHSAY8BQVVfeXFMUGJoS255SmdjUk5UaXE2ODNwVHpMVDQ3Um1xdnAyVHUxYVdONzd1T2RrUXlQdmJOT0VNRWdXOW9xaklCbmNoYXFZcTE4VkV5UGVDR2hxc01fOTFZb3NmZElaVlhxeVByS2VMNXhER2pENlAzTHhqekt3UEl4YlZ4S2JHYjBaMGRxZVAzY0VGTUU?oc=5) |

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*Canonical Source: https://pulse.byoviral.com/trend/2026-08-17/phison-ceo-warns-nand-supply-won-t-meet-demand-for-four-years-locking-in-higher*