# Hims & Hers CEO says FTC lawsuit misunderstands how the company works

> **Open Intelligence Dossier** · First detected: 2026-08-18 16:07 UTC · Category: Business

## Executive Summary
Hims & Hers faces multiple legal challenges from the FTC and the state of Utah over data privacy and subscription practices.

## Intelligence Brief
Hims & Hers is currently navigating a series of legal disputes involving federal and state regulators. According to a report from CNBC, the CEO of Hims & Hers has publicly stated that a lawsuit filed by the Federal Trade Commission (FTC) is based on a misunderstanding of the company's operational framework. Simultaneously, the state of Utah has initiated legal action against the company. George News, the Utah lawsuit alleges that Hims & Hers utilized a 'subscription trap' to maintain customers and improperly shared private health data. The legal pressure is mounting from several angles, with coverage from multiple outlets highlighting different aspects of the company's liability.


While CNBC focuses on the executive leadership's defense against the FTC, St. George News emphasizes the specific allegations of deceptive subscription practices and data privacy breaches in Utah. Furthermore, Nixon Peabody reports that the FTC is focusing its attention on the issue of consent regarding the use of tracking technologies, suggesting a broader regulatory scrutiny of how the company manages user data and digital footprints. Context for these events is provided by ongoing investigations into the company's business model and consumer protections. Beyond the government actions, GlobeNewswire indicates that the law firm Kessler Topaz Meltzer & Flomenhaut has issued an investigation alert regarding Hims & Hers, which is listed on the NYSE under the ticker HIMS.


Additionally, LawFold.com is tracking the 2026 Hers Lawsuit, providing updates on potential payouts and the side effects associated with the company's offerings, indicating that consumer-led legal actions are occurring alongside regulatory suits. Future developments to monitor include the progression of the FTC's case and whether the company can prove the agency misunderstood its internal workings. Observers will also be looking for updates from the state of Utah regarding the alleged subscription traps and the unauthorized sharing of health data. The investigation alert from Kessler Topaz Meltzer & Flomenhaut suggests that further class-action developments may emerge, while LawFold.com continues to monitor the specific details regarding payouts for affected users.

## Multi-Source Evidence Table
| Source Outlet | Headline | Verification URL |
|---|---|---|
| PR Newswire | Kessler Topaz Meltzer & Check, LLP Encourages Hims & Hers Health, Inc. (NYSE: HIMS) Investors to Contact the Firm | [Source Link](https://news.google.com/rss/articles/CBMi8wFBVV95cUxNVHRCU0c1a0lIbzJXZjVBUURUUWFqMDZYeVI0VU14bUx3ZmlLQlNKcnEyZHBmNjBBZHRobDhEeDhjU05mRlgwXzNJVE9ZbERyQi01UVF5NXJCbV8zN0xOZzg1bkxmNTJSWDBILUlOd3hFY3lINkJZSkg5QXBueWtuZGRzX09taEw1ckFfaEs0aU8ydzRhVVFnMHBWR1BaY2NfM1d1VTdhTHNsWEF5dkxpLWZtanZMUDBQV3VFT2tPcWRMTHd2RU9laEJyRzJBUWhiYldFbUdjM3l5blhhSThTdXFYd2hvU1RSQnlaTE9lcXgtRTQ?oc=5) |
| Yahoo Finance | Why Is Hims & Hers Health (HIMS) Facing A New Privacy Lawsuit? | [Source Link](https://news.google.com/rss/articles/CBMijwFBVV95cUxPdjVXTF9UV1puUWxQWUdEcnZwamhpWnBhVTM2Rmc5S0R3SjJxSlh5eldIM1ZCUzNpTnpuaXYtSno0aXgwN2hsNmE2X3NsWnhvdktsNGc1al94S3h0eGJDZUFYaC1QRzBXcnRueFZldFFDMmtLY3NBZWNnaHRsejY3eGdkNkwtMERaRVNiS0NOSQ?oc=5) |
| GlobeNewswire | Hims & Hers Health (NYSE: HIMS) Stock Plunges 14% Following | [Source Link](https://news.google.com/rss/articles/CBMi4AJBVV95cUxOd1RTQWhyR0pXWVRzc1B6ZmI0Q0JxQzBQcElkdXJKWlVzbndHTWlRRlprVTRsSjQxNWk0MFVjc3RwelZqX1dpVWlENzM2VzJmTUxORmNpQmJxTzluc09BaWlRQ3dPempYemhKc09nNXhtMVRpMmI3MmtJdnhUaE1EdzBMWWh6NTVCSmFnekhTOFctWTgxYzZzdlNZbnhYdXo2dWJpcDNvcXRHRFRoaktmZGRIcy1PVW5VdnM5M2trM1FVdXVtclhkZHE1dHQ0TFlSUDFfeW5TUnBFNHVWNXFtSkVGdks1UmNkVHd3YUJhNXJHOFd1dUZSOXhwSldzZTIzVDFtcjRNSHFhTnZZUkRRNG9pWUR1aWtOQS15ZmVSbGU4VzhwRVRULW9QRVZHQnZKaEZzRmQ0cnhrdUFoZGp5UXg5SWxoRS0xM2VBLVpfdGpfLURXbVJ) |
| The National Law Review | Kaplan Fox Announces an Investigation Into Hims & Hers Health, In | [Source Link](https://news.google.com/rss/articles/CBMitgFBVV95cUxNTE51M2liY3djRTBKOWRfUDE3SFZ0aHQ0QV82aUtxclF1SnVwcm9LOHVuVlBFMnFxeVdrSG1sYU5KNXFMM3JNaGxDWWdFUzN6d3diSFhBU205bFdhdXBHSHZXUkJzb2tJWVAxNXZKaW5uYlktMmFWbXB0U3JYZmhpd3RQY2QxeWg2dzBoMmZNUDQ2VkFFWGhkNl9aUUxtX3UyRnYyOHV5UFRuQ3VDcHEyVnF3QUg4UQ?oc=5) |
| simplywall.st | Hims & Hers Health (HIMS) Is Down 9.9% After FTC And Class Action Privacy Allegations - What's Changed | [Source Link](https://news.google.com/rss/articles/CBMizwFBVV95cUxNbEZkWVdkVkZ5LXZ6T2NyREp1QmpiMGQ5dmxkaVZnc1JiNnlZczFxNGNhOWlsenYydlVlSUhYaHFPZXdjZGlfM0hHSjYzdmVsOHBGLWx0UEZCN3I1MXQ2dWRzU0IxWklma2piM2RsVnpPLTF1RU1vZVpZcGtCWkZCczExcmFvMTNscWFlTWowaVlSbUdSRzYwbExYZkVHcFY5ZFk3MzVvdWVOZFlBRmNwdGR3UEJ2MVBsd1JVNDFkSHl4TUVxZlZfcDNvY1lxdzDSAdQBQVVfeXFMT2wtTVNBQjMwLVBZTkEtcENreEpMaXhscWgtYnI4WlJ5bnpIaGpEUlBwYzlfZjdnamtZZktUN0ZwYU04dDN0NVo5VkJrOS1GbDdiWEJ3Z2l2Rl9yb0lFVG5PTGRfZThRT0E3Zk5GUWdDYTk2My1GVDl5XzJpTEthcGo0ckR) |
| qz.com | Hims & Hers CEO Andrew Dudum pushes back on FTC lawsuit | [Source Link](https://news.google.com/rss/articles/CBMid0FVX3lxTE1HT04wbC1udGk2bVl3N2RtR2tFQXZXcVQ5TDg4OHJnek1HemlNSS1neEhObjYyMXQzQkRQZ01MOVJkVmxKQmU3cEY2MWNBdmFJNXBBSnBlTkx2WEt2c0NvMjRDQ0R0cGtCOGFKdEVnSDBReFl2bUU4?oc=5) |
| LawFold.com | Hers Lawsuit 2026: Side Effects, Payouts and Updates | [Source Link](https://news.google.com/rss/articles/CBMiSEFVX3lxTE94S3ZHeGZQTjhMYVBvWjBBUVJSTW9aa0JNUjhwMkliYUFzZDVLbnk5TnpFZWhtM0R4NVpIbktSWFR0SlVmQ1lubQ?oc=5) |
| Nixon Peabody | FTC enters the conversation regarding consent for tracking technologies | [Source Link](https://news.google.com/rss/articles/CBMixgFBVV95cUxPaXJXeHdVakFzaklJRHNaU21QdnhJdXoxb1hiU3drZVZYNDY3Nk82SzZnY1BPYzR5SG5oUDBUOFBjdVJtczFkRDdiT1lsTF9wZnZoWEhhWW5PUzNvODgtRDNyYnV6Y3pfU2N6M0Z1NlJQb09VdzR4Y0ctX1R5Y2NoUU5ncC1hVVljcjdIb2FyVXV4YmQyYzRUSGRncVFOdEJkNjN0SnM0MWZQQkVwQTN2QWJscmExZklnN213UG5xS3M3OGRUVFE?oc=5) |
| St. George News | Utah sues Hims over alleged 'subscription trap,' sharing of private health data | [Source Link](https://news.google.com/rss/articles/CBMi8gFBVV95cUxPNnpkQXoxTzdoOFdyWUtMdUhKZWZ5VnJGVXdjWnU3SWhBeXoxUXF4SWFnRFo4NW44SmNMZEZfOGIwTDlrUkhlcEx5cVVSMTNRYUN6dVlTR0QwbU15bmNuZWNUa242VEdLTWlaTlVfS3ltWTNmazRycmRES0NVY0Y3M1BsbXFOOG5wUzF1blJkU2ttdUZCOUhfSDA1OXNtcVhCc0ZIVGJvN3luNTN3aUVQZWVTdmhJWXcxaGhmZzZxektkUnpsUGJSeTBOSlBkYmNGLXh2WVRpZ0otLTBVMG5KWDdpUXJoM1ZPVHI1N3AxTUYyQQ?oc=5) |
| GlobeNewswire | Investigation Alert: NYSE: HIMS: Kessler Topaz Meltzer & | [Source Link](https://news.google.com/rss/articles/CBMirgJBVV95cUxQQVZnMVJIMERrTDJzaTN2Uzd6OEJGLWx5b2dhSGw2cWVCTWo4VVhZTzJNS1NkSWhEUUVsSWJ1ZDhWZndzUVFHejhSUjA5NGxRVHlSSHRXMHpqbWlDcU9UTnlTa2hzX0l1RlRJTENDdU5QRnN2SVdsLXFhY0kzNnhKcEFZRWc0SW50aWhnZHZ4a1ZmVk13RExTTFdzdVF6Mnhub19yaGd5TW1rTlJYUE1JRzF6UEEzVlEwcmdXS0lSSGVWb2tzai1zNXZJZU02dmtnUmdqVEktakZWellpQ3BfTS1OUVBfb0VPckZFb2VIS1VydmJkeDlrTlI4YWc2dXljbmVlcGJEai01TjUwNFVEeUE5akFITmg5UU8zQWgtMVNOaEg4VFE0eDhFWEwzdw?oc=5) |
| CNBC | Hims & Hers CEO says FTC lawsuit misunderstands how the company works | [Source Link](https://news.google.com/rss/articles/CBMijgFBVV95cUxPTGpxTEhVRUJlSEZTRmN6TlVyU2JUNUQteExSUjdqRUFhNHI1Mml1V1lyRkliY2FMTnVhX1AydGdkTUpLdUxTRnRCLXpXUG9FSlZhejJpa1B4U0lwUDBiUWJvU21ZVXhkLU5iWnZCOExtMTR2U0cxWDNSS0p6QmJTUVNQYVgtM1prWDRYSEdn0gGTAUFVX3lxTFBnbG5vUGh1SnQ2ODZPbUJ6bHpEMmZxbkFiZjlXX1BUVW9ZMDBRUmtEUUtwSHA3WEdGaXJFcmRIZVlpSURlUFZYUmZreE9UdER4VHcydHB6a0plSGZuZnNLNi15RWxwRlpQT1RHdUdCRGhLUTZtSTNXYWFCNzZTc0VKdEV2SnpuQWVDNDREWkVobUVBRQ?oc=5) |

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*Canonical Source: https://pulse.byoviral.com/trend/2026-08-18/hims-hers-ceo-says-ftc-lawsuit-misunderstands-how-the-company-works*