# Peacock Raises Prices Across All Plans, NBCU’s Fourth Increase in Four Years

> **Open Intelligence Dossier** · First detected: 2026-08-18 14:07 UTC · Category: Entertainment

## Executive Summary
Peacock has announced price increases across all its subscription plans, marking the fourth such hike for the NBCUniversal service in four years.

## Intelligence Brief
Peacock, the streaming service operated by NBCUniversal, is raising its subscription rates across all available plans. According to reports from WHIO TV and Variety, these price hikes affect both monthly and annual subscription options. This move comes as the service implements a broad increase in costs for its user base. The timing of this adjustment follows a specific financial milestone for the company, as The Hollywood Reporter notes that the price hike occurs after the NBCUniversal streamer achieved its first profitable quarter. Coverage of this trend is being driven by several major industry and news outlets.


Variety and The Hollywood Reporter are focusing on the corporate context of the decision, highlighting the connection between the price increase and the service's recent profitability. Meanwhile, Cord Cutters News identifies this as part of a larger pattern among major streaming services. WHIO TV has specifically detailed that the rate increases are not limited to a single tier but are being applied across the board for all subscription levels offered by the platform. To understand the significance of this move, readers must consider the frequency of these adjustments. As reported by Facebook and Variety, this represents the fourth time in four years that Peacock has raised its prices.


This consistent upward trajectory in pricing indicates a shift in the service's financial strategy. The transition from growth-focused spending to a period of profitability, as mentioned by The Hollywood Reporter, provides the underlying context for why NBCUniversal is now adjusting its revenue model via subscription fees. Future developments will center on how these price changes impact the service's subscriber numbers and its ongoing financial performance. While the coverage confirms that the rates for all plans are increasing, it does not specify the exact dollar amounts of the new monthly or annual fees. Observers will likely monitor whether this fourth increase in four years affects user retention or if the first profitable quarter leads to further strategic changes from NBCUniversal as they manage their streaming business moving forward.

## Multi-Source Evidence Table
| Source Outlet | Headline | Verification URL |
|---|---|---|
| Ars Technica | Peacock raises prices by 18 percent after becoming profitable | [Source Link](https://news.google.com/rss/articles/CBMipAFBVV95cUxQVllKYncyVVJ6Z3ZWaTRVaVE3T01WV0JHLVEyazlJOFJrOGc5Y3diZkhXN1VrdTJZOU9GM0pXQmdRTGhEVF81MlZxdnpiVVZBaXNwMVd1S1F0WGVzenBGX2p1elFKbDJsMnVYamxmamNpLTI5MmhSSUNNTzVjYzlJdktBY1ZzdG90LWJrTzRfQUZVRDAyOFZOcFAtUW9ySU9PUDB0VQ?oc=5) |
| Yahoo | Why I'm Really Questioning Whether I Need Peacock After Latest Price Increase | [Source Link](https://news.google.com/rss/articles/CBMinAFBVV95cUxQN2JDVU1rNFpRZG5WZEJhVC1icnBaY2lMZmo3ZWdIRG90dmNyUkk3Y3ZMcFBSWW92WldXdzVqaUtmNDlubmFnaDNwRkJJMFBiYWNXOG5helVtZURGc3M4TXFkeGRHRVdkQlcyRGtZbm9Cc09Na0VZM1pxUVlMX2V1RVdRUHlNUjNVVHBMaF91aW1pVEZzWk9wc09fVlM?oc=5) |
| TechCrunch | Peacock is raising prices across all of its streaming plans | [Source Link](https://news.google.com/rss/articles/CBMimgFBVV95cUxNeUpXcXhDajBZWk55QkJOX29xaEdvTV9yRU81UHhNUXRRbHhWdHJ4SWtVcUJ4dXl3NDJXOFhVN1B3UjNpSjhKSWVVTVJhdG4yYV9mcnAyUDdLdHg0a1Y2VTZYUHFaNHNNTEM2dmxiVkZjN1JFeF9LSU55eFc0TU5HNEZYc2pHREV4RjFDSnlMQ2FGX0lzQjVFUWV3?oc=5) |
| CNET | Peacock Price Hike: Streamer Ups Cost of All Subscriptions | [Source Link](https://news.google.com/rss/articles/CBMiqgFBVV95cUxPdU54YnhWMlhBSTVlR2pnSTdXWDNVdmI3QUtZLURHM0kzMExUR2stSFJReVhTZHRYWFR4QW9CY1FsNnk4bGU1TnBUWkpRN2d6LUswdjFjTDZUN0FuUThkRmt2LURpNDZScG5KMTFkQi10UXpFenI0eUJlbHAxZXNMdlo2WjkxRmN6c3hCT0tKODNVN2pRYmVLd2hnMDY5cFpGaEE1WEJ6cUl3QQ?oc=5) |
| TVLine | Peacock Is Hiking Its Prices Again — Find Out How Much It'll Cost You To Stream Without Ads | [Source Link](https://news.google.com/rss/articles/CBMijAFBVV95cUxNQmJyX2dLdWRkODVudVNUN2Z3XzdvRWNGZFVNRTVEZi1mdDgtZ1R2SVdoTnlxUkZramhSOGxOa0IwQU5OZXNGUFRZc3E5aldmVkZ3RnN4blU5QnZTT1p4T09QbkY2X25TRXlYa0ZlSnZJVThmTkU5ZHRRdEtsRFQ4SHF1VnJYang2Y3B3NA?oc=5) |
| The Verge | Peacock is raising prices by up to $3 | [Source Link](https://news.google.com/rss/articles/CBMiggFBVV95cUxPNVdBd1ZQT0FYcGtoak5mNVBPaEFrREVCZHZKLS1QekdlUGJwOVhHZXpJYjEtaXJCcHR3ck9CQlZLakotOUFNWm5VV1NtZGlIY2s5NTM0V1JaNjJkTVJOWkszVTFkd0dXQ0pUOVdUUl93S0d4R3BqQkNjUWFPaEJQa2tR?oc=5) |
| facebook.com | It marks the fourth price increase in four years for the streaming service. | [Source Link](https://news.google.com/rss/articles/CBMi0gFBVV95cUxOeEU1UTl2Yi1lbWtNaC1XZTFiRVJLb3ZDUlp6MURTV2hBWnQ5ay1jRmdnSHUxWVU3ZVNsYzlMTHBpaUFNaFRyOV9yRmRDNEhQcjluaWpSVlVMWlhDUVpxNzUxYUozX2FZRi1sQnViVUlOMkI4c2xrcTRDNFAtLU53dWFhWHNVWVB3NXpqYlFQMHZ5WlJFbUhNaXg1Y3RtWUl4ajRBdjB4VEo5ck10dlZuelIwUDNhZWVQVVhscWRKMG1aYUwxQ2NGUWdTUndoeTFDY2c?oc=5) |
| | Cord Cutters News | Another Major Streaming Service is Raising Its Price | [Source Link](https://news.google.com/rss/articles/CBMiiAFBVV95cUxQOGxwZk9CT01PdWhMYjJ3QXh2OVB2NmRnQzViSUJoZ1duTzdhMHlkMnRxUzVydklXdlVOWVd1UTk1eC14R01uTlJ0TE1oVTNRN0Y4ZWk3SlptYnRpc0NuWXVqcUZjN3ZEYVpDbV9kZFBnVHBsMUJnX0preFYyNnVxdUpSX29uQmhF0gGQAUFVX3lxTE5za0s0aHhGcTdaSHlSUW5HSTYtd015Tk5JTE5HNG9YQmFib21qQXh5SmdIOWNYQ0w4aXVyb1FrTkJZYTRTTkt3dWZsZk1OZU5aU3cwMG8xMFpxcGdDQXhhdm1uV3RUVjhDWV9hTmhmVS1kZS1PSFhMN0Q5WVRNNUY2Nmg5TzR0RmVVWTl6dVVFcQ?oc=5) |
| WHIO TV | Peacock hikes monthly, annual subscription rates for all of its plans | [Source Link](https://news.google.com/rss/articles/CBMiwgFBVV95cUxPb1FFVlNHZ3gxWDRZanhQaWRNeS1pZVlsaUpYRUd6WDBGNjRydmxfZC1MaG9uWGhkZ2pLYjY1bzFhbGEwX0RBZXZSZngtbldRazJnM29vRy1wTUFfMENMYWU2Sm43aW00bXRiM2FGMnl5eF81dVVlOGhpdnJQMEpubnZvMEdmVFFMYUNBV2N3dC1UUFBIY1FhZ1JYTmlGMm9KQzg2U1lBcDk2dmxiWDhlNFVYQ0lLNDJseG8xRW05QVFRZ9IB1gFBVV95cUxORVBTYmNuTjd1OVVBMldBRm5SQzhVajVVdV84VTlwanVjek1fV1ZSNWp0UlExWm9SS2VJT3h5N0tMN3lDVndzblJDWnJDa01WenpTWl9lbmNuR0RST0dCVDFUYmx6cUxibHFMYnhjbnNTZV9NX005ZXY2Rzl1ZkFJMHAwelU5RHF1eEFYc1BCTDh) |
| The Hollywood Reporter | Peacock Reveals Another Price Hike After NBCU Streamer’s First Profitable Quarter | [Source Link](https://news.google.com/rss/articles/CBMipAFBVV95cUxPNFVKcWtDUDFDNFBJV0Y1VHhBM0VocVM4ekZXWUtIdkt0cDg0VEpZdDBHS1AxY3ZXMzBmMm9CQkNoZ3VFdzduSUZLeEhHMjN2SXlCbThoMmVzRlJIdHduOFJtSGk4S0ViYXBHTUZqMVVzRXFCTGduMlZqbF83UlBhLUlVMnh5dHFUbGJjSXVVTTRDeHRmQ080N2phX1EyYUtZWHZ5aQ?oc=5) |
| Variety | Peacock Raises Prices Across All Plans, NBCU’s Fourth Increase in Four Years | [Source Link](https://news.google.com/rss/articles/CBMilwFBVV95cUxPc3h6QzZlSTFPOFpuWVVXR3phNnJrTnVReUJEVGRFZTVCSXl6c25idVhYeHJrWWxZYlFLZnlVNU54RGV0STFlMDhhTUtZUGNnaXp3ZW5CdUwxUm9CZlUzaXJ3Y1lha0V1SjhfRHVCYVAzTkxGRV9HWGtobE9tbG1xOU5iTVhHbDVtdDFKWWFtREhJR2RUSTRj?oc=5) |

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*Canonical Source: https://pulse.byoviral.com/trend/2026-08-18/peacock-raises-prices-across-all-plans-nbcu-s-fourth-increase-in-four-years*