Fans react to six NHL teams jumping to Prime Video for in-market streaming Including Stanley Cup champs

The Dallas Stars were identified specifically, with Dallas News stating the club “reached a deal with Amazon Prime Video as the team’s new streaming platform.” The group of six also includes the league’s reigning Stanley Cup champions, although the champion’s identity is not named in the coverage. Both outlets frame the move as part of a broader digital‑first direction for NHL content distribution. The announcements arrive amid ongoing renegotiations of NHL media rights, where the league has been courting technology firms to capture cord‑cutting audiences.

Amazon Prime Video, already active in broadcasting other professional sports, is expanding its portfolio by securing in‑market rights for multiple NHL clubs. The inclusion of the Stanley Cup champs suggests that even the league’s most successful franchise is willing to test this model, potentially setting a benchmark for revenue sharing, fan engagement metrics, and advertising integration within the streaming environment. Stakeholders will be watching subscriber adoption rates, fan sentiment, and any further announcements of additional teams joining the platform.

Future reporting is expected to clarify how these team‑level streaming agreements will coexist with the NHL’s existing national broadcast contracts and whether the model will be extended beyond the initial six clubs.