# Nike Stock Fell 78% And S&P 100 Exit May Mark Capitulation

> **Open Intelligence Dossier** · First detected: 2026-09-06 20:07 UTC · Category: Business

## Executive Summary
Nike stock hits a 12-year low and faces removal from the S&P 100 after a massive seventy-eight percent fall.

## Intelligence Brief
According to coverage from TheStreet, Finance Yahoo, The Economic Times, Seeking Alpha, and Moomoo, the athletic footwear and apparel giant was recently kicked out of an elite financial club. Specifically, Seeking Alpha reported that Nike was booted from the S&P 100 after a nearly eighteen-year run on the index. The stock has simultaneously dropped to a twelve-year low, raising urgent questions across financial media regarding the future of the brand. Coverage places heavy emphasis on the loss of Nike's winning edge, with outlets like The Economic Times questioning how the company arrived at this juncture.


Publications including Finance Yahoo and Seeking Alpha frame the removal from the S&P 100 as a potential market capitulation, while platforms like Moomoo capture investor sentiment surrounding long-term buy and hold strategies. The reports outline a severe erosion of market position for a company historically viewed as an elite corporate fixture, capturing widespread attention from market analysts and retail investors alike. Context provided across the reporting notes that Nike enjoyed an eighteen-year run within the S&P 100 before this recent boot. The transition from an elite club member to a company trading at a twelve-year low marks a profound shift for the swoosh brand.


Looking ahead, coverage does not yet specify exact operational remedies or recovery timelines for the company. Observers and market participants will monitor whether the stock can find support following its retreat to twelve-year lows. Further updates will depend on official market adjustments and how the enterprise addresses the loss of its S&P 100 status.

## Multi-Source Evidence Table
| Source Outlet | Headline | Verification URL |
|---|---|---|
| thestreet.com | Nike just got kicked out of an elite club | [Source Link](https://news.google.com/rss/articles/CBMidEFVX3lxTE9LajZLTVJrdW84LTd1UTdneGNLNUFlUi1yUkFzOWJZN2pMNGR1NHdYT2FNMlVqXy12M2xmMG9vWWpVNWFkMUM0SWVCZHpFVmFKWTN4UVR3aXo4cmwwWHAtZjJreWxqZDdMU08zNWRYU284OVpy?oc=5) |
| finance.yahoo.com | Should You Avoid Nike Stock, Even at a 12-Year Low? | [Source Link](https://news.google.com/rss/articles/CBMikwFBVV95cUxQODdLLXliLU1hNXFuMkJzelV3dmxIb3dxZHdSdHBCLTEzS3Z1ME12OUZNYm9Va3gxSEw2MElkdkdXWXduT1l2VXNTT3gtc2JwRE9PMFNodkk0Z0RIdkpfUjg0QmlZRWZVQ2NLb1lFQjVrcHNXdGNOa2JEdVZOa2MtbUlmenNjTTR0TzFoaVZJSnZCeUk?oc=5) |
| The Economic Times | Nike’s shoe doesn't fit: How did the swoosh lose its winning edge? | [Source Link](https://news.google.com/rss/articles/CBMipwJBVV95cUxOVWZDZzc3T2VaZnBTVTNZcVl3eFcxWlBHQ3ZmbDhxTFZiWXQ5dFRYY05zem1MQVo2QnZnWEJzeGdrS1ZrdlB6ZUFPTWFyZjdXOExzWGx3cXVFOThoVzdQeW5nOVJsUFhUU09PUlpIYVkzLWdGSXRzbWsxSzZGcW9qck8wVVdFYjMwaE1pYUFXSldJYmptZ1pGbWVrNnVjbUgta29lUXdxN2Z2RWxwVE02U3lDWklBVGxXVlRJeXVJbW1VZmp1SEk3bG1lWEpJZ0c2OHlycjNXd2dkV2t4dHlmdWdKSmswNDVhRGVabEhrenRBOFd4dkdabEJjUWMxVWhscXo1QVpCWUthekZidEZjNnFXT0pRZ0EyQ3JOVGd6U3dVLXNScklV0gGsAkFVX3lxTE5jNFVicGxSemVZTGNZSm54SmNlM080eFNFZ20yTHB5cnlzY3h) |
| Seeking Alpha | Nike booted from S&P 100 after nearly 18-year run (NKE:NYSE) | [Source Link](https://news.google.com/rss/articles/CBMijwFBVV95cUxNMFdGNm1DSGhtVVkwQzhqY1dqNDVQczVCdDR4MWRvaFFSamZkcm1IM0FoZC1TdS1XVkoxRDk2LVlDRWktMTh5ZVJaZXZXYi0wX0xVUGw4ajNFTjdsLVZ6V1JzdnRfRXByS1lmMjEwcXJaZG5YQktDS2x4cjg0RURsVUpzbUJrLVlDbmRHSkZDTQ?oc=5) |
| Moomoo | $Nike (NKE.US)$ buy and hold🤡🤡🤡🤡 | [Source Link](https://news.google.com/rss/articles/CBMihAFBVV95cUxNUEFNb3ZKaWlMNUEwajVxOXJ3a0I4WGhlT3pfQXpyTDJENkh2TjBlcV9pMXV6clFONmZjLXVZTmFnXzFTSFI1ZnAxZmd2UDZJdHVCR1VDTkhZeTk4eHpZMzhqajl6NjVpMVZEUDJDNkY0QmsybEpIWDVFc3BpRlFFclQ2TVI?oc=5) |

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*Canonical Source: https://pulse.byoviral.com/trend/2026-09-06/nike-stock-fell-78-and-s-p-100-exit-may-mark-capitulation*