‘I Loved Being That Girl’: Rosé Shares the Story Behind Her New Single, “New Trick”

Rosé has officially announced the release of her upcoming single titled "New Trick." According to reports from inmusicblog.com and The Music Universe, the accompanying music video for the track was shot using the iPhone 18 Pro. This production is not a standalone artistic choice but is specifically integrated into Apple's latest "Shot on iPhone" marketing campaign. Coverage from Vogue emphasizes the personal narrative behind the music, featuring a discussion where Rosé shares the story behind the single. In this account, she reflects on her past identity with the statement, "I Loved Being That Girl," suggesting a thematic focus on growth or self-reflection within the lyrics of "New Trick." While Vogue focuses on the emotional and storytelling elements of the project, Yahoo has shifted its focus toward the release timing, urging audiences to watch the teaser and providing details on when the song and video will officially arrive.

The collaboration between the artist and Apple highlights a strategic intersection of music and consumer technology. By utilizing the iPhone 18 Pro for a professional music video, the "Shot on iPhone" campaign aims to demonstrate the device's cinematic capabilities through a high-profile global celebrity. This context is essential for understanding the trend, as it positions the song's launch as both a musical milestone for Rosé and a technical showcase for Apple's hardware specifications in the professional creative space. Moving forward, audiences are awaiting the specific arrival date and time of the release as teased by Yahoo.

Future coverage is expected to center on the full premiere of the "New Trick" music video to see how the iPhone 18 Pro performed under professional directing conditions. Additionally, further insights into the "That Girl" persona mentioned in the Vogue interview may emerge as the song's lyrics are analyzed upon release. The industry will likely monitor the reception of the campaign to determine the effectiveness of integrating a major single launch into a hardware advertisement.