# Nike falls out of S&P 100 as shares tumble 39% this year

> **Open Intelligence Dossier** · First detected: 2026-09-09 01:07 UTC · Category: Business

## Executive Summary
Nike exits the S&P 100 after 18 years following a 39% share price drop and a $200 billion market-cap wipeout.

## Intelligence Brief
Nike has officially fallen out of the S&P 100 index after maintaining a position in the group for 18 years. This removal follows a significant downturn in the company's financial performance, with shares tumbling 39% so far this year. According to coverage from Yahoo Finance, this decline has resulted in a market-cap wipeout totaling $200 billion. The company's stock has reached a 12-year low, although Seeking Alpha notes that the stock currently offers a yield of over 4%. Reporting from Bloomberg and inc.com highlights the internal and external pressures facing the sportswear giant.


Bloomberg reports that Nike has taken steps to reassure its executives that while it has left the S&P 100, the stock remains in the S&P 500. Meanwhile, inc.com suggests that this exit marks a more difficult test for the company's ongoing turnaround efforts. Yahoo Finance has also linked these struggles to broader industry challenges, noting that Nike and Lululemon are both struggling because they have a large amount of surface area to defend in the current market. Context provided by WWD indicates that Nike is currently relying on leadership to steer the company through this volatility. Specifically, Elliott Hill is working to squash skepticism regarding the brand's turnaround strategy.


The stakes are elevated as the company navigates a period where Seeking Alpha claims the stock still is not cheap despite its recent plunge to a multi-year low. The combination of index removal and market capitalization loss underscores a period of instability for the NYSE-listed entity (NKE). Future developments to watch include the effectiveness of Elliott Hill's strategy to address skepticism and the company's ability to stabilize its share price. Coverage does not yet specify a timeline for the turnaround goals, but the focus remains on whether Nike can recover its lost market value. Observers will be monitoring if the company can maintain its status in the S&P 500 as it attempts to regain its footing after the 39% tumble and the loss of its S&P 100 designation.

## Multi-Source Evidence Table
| Source Outlet | Headline | Verification URL |
|---|---|---|
| Yahoo Finance | Why Nike and Lululemon are struggling: 'A lot of surface area to defend' | [Source Link](https://news.google.com/rss/articles/CBMizgFBVV95cUxQYl9aSEJpWEZsYlhPckVKRDMwS1dobHl2cktocmVRX1FnRFU4S3JjdWgxMmVaN2dKTXJGQ3g1TWl4OF9EZW55d3RJNDhnSlRtcUVFYUlYemFCcU5zbkNoLW5rV3dKZTR4SmhGaHdpQ2hMZ250N2pSTG5yVlpndFpzSTZIcWJMakFoOUdoUndXTXp0bEFtSGNnVi1oUm5vdmVVUFBqR3ZRb3Z4bkVwUGp4U2EyNDJ4amowbXJPYXdfQ01pLVlrTFAtWXlYZTFUdw?oc=5) |
| inc.com | After 18 Years, Nike Will Leave the S&P 100. Now Its Turnaround Faces a Bigger Test | [Source Link](https://news.google.com/rss/articles/CBMitgFBVV95cUxOOG1LWXJDVDc5dV8yOGVVR01RMzRrSXVPVENLT19PUUhueEQyMmdqd01JNDl4Sk8zMlVBQW1EUjdsU0o0RXF6M2xST2MxWDZZRHA0UENHaGRHbjRvcUktM1E5NUFmdEd3T1Z1WGttckpGeUJ3U1JGVGQ4X1RIQWVhR0Z4TUthTkVwQl91c3d6TDMtNXJpc2VoU0lQYUVmUHpCQ1FqYW9JaFJvXy1IVG55OGNMcm82QQ?oc=5) |
| Bloomberg | Nike Reassures Executives That Its Stock Is Still in the S&P 500 | [Source Link](https://news.google.com/rss/articles/CBMitgFBVV95cUxQRF80azBpLUx6UW5XRVVwaXVvdzI4OXBIZm5tSXRyQ09zZkZPUHdtN1ZFbzh6MFJfdDhBdUVmQ3dFcDZrYUU5U1NrWHpiZFd0QjBxRWo3UVBWMVowTU9DYy1SZExSR3duckVic2xMTlpEZDF5N2FKU0tiSV90c0ZCdmpxeGZfVVA0UnVXWGNnME02Q1lmOFZYdG9nbjBQbVRSeENUZ09DUWx2bVFPS3pGV3UzTEI1dw?oc=5) |
| WWD | Nike’s Elliott Hill Aims to Squash Scepticism Over Turnaround Strategy | [Source Link](https://news.google.com/rss/articles/CBMiugFBVV95cUxPME44c0RycDc1b1gwdlVORmpfUk81SG0yNVNjYWpyazQ0MGFqT09OV1kwcVBDYksxZndmUXVlVWp5bWdZMVBHYk5fRmhlOWZBemlHRXZ3dFVlbXctUTdTVnJqdEdyTUZ1S2lKU1MtdXA2bTRoYnF6YkJ3cHRwYkFxNXRmaU5xSnhqbXMwMmlDUkp0U1NuMzc3Q1dTaG4xbjkzaDFYVllJTkM3a0lWa2tzY0xUR09FOWZZOUE?oc=5) |
| Yahoo Finance | Nike exits the S&P 100 after 18 years and a $200 billion market-cap wipeout | [Source Link](https://news.google.com/rss/articles/CBMijAFBVV95cUxNamxXRXB0NHpLZmFuZXNrN0pNWWNfVnJ3c2pQTjRwNFM2b0piNXZUV2VFMXhWNGg5Nk5TSFdlMEF3MHU1azE2NmJ3T1ZaaUk1N2szU0NoNGUxd29jeDR3dk8tbkRxRnFIb2VBRTduOGJPQWJWUzVnMkVBM3Q4OGNhQzJTUm5NZjlzWHRSbA?oc=5) |
| Seeking Alpha | Nike: 12-Year Low, 4%+ Yield, But The Stock Still Isn't Cheap (NYSE:NKE) | [Source Link](https://news.google.com/rss/articles/CBMirgFBVV95cUxPOTVEXy1lRWtkNVl0VzJQUmt5T3dDUmJXcGZpY0Z5LVBtWE9vWG9JbERCTV9kWE1qQmxYWnpvVHVZZWhtVzU1V21CS1U3S09wSEsxbWFTXzFkZTNsdUFsM09MMmRtV0Z0clZzR1lCenkzbkVsWWNjR3pOYjU2amV4MnIyVkVwQnpfRjdHWXFFbzNkZllfRFRuVFRpcUxMWkVnU0ZTZ3BySkFCQ2FPSmc?oc=5) |
| KGW | Nike falls out of S&P 100 as shares tumble 39% this year | [Source Link](https://news.google.com/rss/articles/CBMixwFBVV95cUxQVGJwOFRyX3B5ei13SXBDOERpNGNPZl9keEZLMnk1YXFyY1U2R1JzWHk3MzBaWWdGR2NzS2k0YS12SWJOUFV5WThqMkc4MnFCNmhVNWdZTVQ1MGxjZEQtVG1ycTgtZXZGTWp5TG01MHJ0ZXpLN0hoS2d0bUx2TUFSdmxrS0NxbmtnOUNDQWJBX2M2ZWZ3cGlXTnEyaURSRVh3YTg3Mi1CV3FYbTRheHNOMU5mUFVJazFrV2FGclhpQ1R4bjlsOW1z?oc=5) |

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*Canonical Source: https://pulse.byoviral.com/trend/2026-09-09/nike-falls-out-of-s-p-100-as-shares-tumble-39-this-year*