There are new shiny iPhones, so Apple is making you pay more for older models
Apple has increased the pricing of older iPhone models by $100 coinciding with the discontinuation of the iPhone 17 Pro series.
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The brief
Apple has implemented a price increase for older iPhone models, raising the cost of these devices by $100. This pricing shift occurs as the company transitions its product lineup. Simultaneously, the company has moved to discontinue two specific high-end models from its previous generation. According to reports, both the iPhone 17 Pro and the iPhone 17 Pro Max are no longer being offered for sale. These changes appear to be coordinated with the arrival of newer hardware options available to consumers. Coverage of these developments has been widespread across several major technology news outlets.
Engadget explicitly reported on the $100 price hike for older devices, while Gizmodo focused on the fact that prices for these legacy models are trending upward. TechCrunch highlighted the connection between the launch of new, shiny iPhones and the increased costs associated with purchasing older versions of the hardware. MacRumors provided the specific details regarding the removal of the iPhone 17 Pro and the iPhone 17 Pro Max from the active sales catalog. The context for these moves centers on Apple's traditional cycle of releasing new hardware and adjusting the availability of previous iterations. Typically, the introduction of a new generation leads to the discontinuation of the most powerful models of the prior year to avoid internal competition. In this instance, the removal of the iPhone 17 Pro and Pro Max aligns with that pattern.
However, the decision to raise prices on the remaining older models by $100 is a distinct action that affects the cost of entry for those not seeking the newest available technology. Future developments to watch involve how these pricing changes will impact consumer demand for the remaining older models now that they are more expensive. Observers will be monitoring whether the discontinuation of the iPhone 17 Pro and Pro Max leads to a total absence of these specific models from official Apple channels. The coverage does not yet specify which exact older models are included in the $100 price increase or if further pricing adjustments are planned for other legacy devices in the current product ecosystem.
Synthesized by PULSE from the headlines below under a strict no-invention contract. ✓ fact-checked: all claims supported by sources Updated 1h ago.
Quick answers
By how much have older iPhone prices increased?
According to Engadget and other outlets, Apple has increased the prices of older iPhone models by $100.
Which specific iPhone models have been discontinued?
MacRumors reports that Apple has discontinued the iPhone 17 Pro and the iPhone 17 Pro Max.
When were these changes reported?
The news was reported across various technology outlets on September 9, 2026.
Coverage (4)
- Apple Increases Older iPhone Prices By $100 Engadget · 2h ago
- Apple Discontinues iPhone 17 Pro and iPhone 17 Pro Max macrumors.com · 2h ago
- Older iPhone Prices Are Going Up, Too Gizmodo · 2h ago
- There are new shiny iPhones, so Apple is making you pay more for older models TechCrunch · 2h ago
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