# Apple is raising iPhone prices by $100 on all of its old models

> **Open Intelligence Dossier** · First detected: 2026-09-10 00:07 UTC · Category: Technology

## Executive Summary
Apple is implementing a $100 price increase across its iPhone lineup, including older models, amid rising hardware costs.

## Intelligence Brief
Apple has implemented a price increase of $100 across its iPhone product line. According to reports from MarketWatch and The Washington Post, this hike applies to both the newest devices and older models. The price adjustment occurs as the company prepares for the release of the iPhone 18. While the general trend across the lineup is an increase, Forbes reports that iPhone 17 prices have been slashed further in the days immediately preceding the launch of the upcoming iPhone 18 model. Multiple technology and finance outlets are monitoring the shift.


TechPowerUp explicitly links the price hike to the fact that DRAM costs are catching up, suggesting a hardware supply chain influence on the pricing strategy. The Verge describes the current climate as the year of smartphone price hikes, indicating that Apple's move is part of a broader industry trend. Yahoo Finance highlights that the introduction of new shiny iPhones is coinciding with the company requiring customers to pay more for the older versions of the hardware. This development is significant because it deviates from the traditional cycle where older models typically decrease in price to make room for newer iterations. The Washington Post has provided specific details on what these devices cost now following the adjustment.


The overlap between the price hikes on older models and the strategic price cuts for the iPhone 17, as noted by Forbes, creates a complex pricing landscape for consumers deciding between various generations of the device just before a new release. Future developments to watch include the official launch of the iPhone 18 and how its pricing will compare to the newly adjusted costs of its predecessors. Coverage will likely focus on whether other smartphone manufacturers follow the price hike trend mentioned by The Verge. Observers will also be tracking the DRAM costs mentioned by TechPowerUp to see if further adjustments are necessary. The market's reaction to the increased cost of older models will be a key point of interest for analysts.

## Multi-Source Evidence Table
| Source Outlet | Headline | Verification URL |
|---|---|---|
| Forbes | iPhone 17 Prices Slashed Further Days Before iPhone 18 Release | [Source Link](https://news.google.com/rss/articles/CBMivAFBVV95cUxQLWt4ekkydTI5bnFqQ1cxTVpzX3VINUlFUFB6YUNsNmQyTmh2UTYybnp6eTlwQjNMR05lY1VaRlpkNHNrUG1YTmZBeVo2dmZtY0pWU3VhMUpUUW05dS1vRXgzWUVKQjAxZi11Mk5FVU51akJaNlptQzMxcWxIZ01GcU1RWUlHaXVyUDQ4ZHhzVmNrVl94aUpkRF9QRWRwVkZpRHR3SE01ekZwS3VDZTNnSEtYSWgwWFl1WE9jTA?oc=5) |
| TechPowerUp | Apple Raises Prices Across the iPhone Lineup as DRAM Costs Catch Up | [Source Link](https://news.google.com/rss/articles/CBMipAFBVV95cUxOYkM3YVRydjFuVWxTSTROeVI4RjFrSHZtTDdJVDl4MjQwUFRHNkxOR2NwWmp0TU5ZY1JHMkJqcWFQN2I5ck0wbXJNclFOeWlLR24tZHZvU1VNbHNKOFVWNURIdlBrTlhuWXBOQzByQW9pa3hJeVZ6VUg4eVZSUHpvRFN2aWJQSG1kV3IyQW1lMXpqUW1LSkxYZ0lqdDRNR25UZmEtMdIBqgFBVV95cUxObUZvRnpBZHJrNEFuRHNEQ0NHd2tRenNZVkJuZHRDZGJJdllFWGh0QXdQbnRrcmRLblhZbVhXN3RjRnNwNnROclZSTEZ1LWN0UFQ0Vk9MQjlZMzBldE9hZjMtV19oNzNlQUpwSGxRN0ZJaDk1ZzlKbzBoS3BmUTQ0UGhkRGdXQzljYlJEazB5aGhkODU4Xzh5UUFteXA5SU9IYl9PWnNHbjVJZw?oc=5) |
| The Verge | It’s the year of smartphone price hikes | [Source Link](https://news.google.com/rss/articles/CBMiigFBVV95cUxQZlBYT0M4TUZKaW1icFBaeS04VUh5Sm1IWi12X01qMVBKZEwwQWlWdG8xVVJNd0l1TjVwcWtkc29YOGhwYkY2bFQtRmF0UGY3YzJTSGozTWZzamZEclF5TUF2bHVCWVctRWJQZGszdExDVFRlZEdpS0hMdWJuZVVaSXFTX190NU56MUE?oc=5) |
| MarketWatch | Apple hikes iPhone prices by $100 | [Source Link](https://news.google.com/rss/articles/CBMi4gFBVV95cUxPazdhMFBoMHY0WHlBdGNGUG16Q1RvTm9XeWJZQ3hJSVRHdXdjaXBFRzZBRU5zZ1Y5YVV6bmNsbnNNYnA2cXRzbEFZOUFROXZNVEdGWDVxS3dVSU5pbEdzbXlnMFlPUkZzZHJoNWJQTmVESHEtdmxSeHJvU182cXd1TVpieWV0cmZ5SnM5S1ZLN3dFRWNVX0NEVF9teEtDZWxMUGNLQXlwQm9iZDZ5NHZDbGdCeHlZVGVTZlJZTUtwRHRQTzVCR2JqeXdPekwxZUJZWWhoeXFFdnJpZkRkTDRodnNn?oc=5) |
| Yahoo Finance | There are new shiny iPhones, so Apple is making you pay more for older models | [Source Link](https://news.google.com/rss/articles/CBMilgFBVV95cUxQeE5CT0xiU2pUTnE5Q3d3dmxndTZOaDRyazJ6TGtRSEZJclV5LXl4YTg1M3g3UGpva2d5eldCLUJLYnpZbFpSbzBPVGxfY2N5SlVOOFY4bElkSmMyM2F0UWJlUGFlMkpyUVl1bjVpbXhObnU3MGFlR2tEY3JNZ3RuYUNpVTVXQTdFMGFPOENhTUEzUmRDckE?oc=5) |
| The Washington Post | Apple just raised prices on new and older iPhones. Here’s what they cost now. | [Source Link](https://news.google.com/rss/articles/CBMirwFBVV95cUxQdWFOblZMYU1UU01OZG9sbGVjUDd0RFNjM0tQY1pIS1V6V1phWGMxZUwtOTg1X2stVDN1VVFtNkRmZHRGMzVXUm56Zm15bHZySW15Uko4dEtOR3JfOUx1MGhEYzJwemdtSmp1eGpldzRwdEcxY2FSa2ticDQyM2F3VmNzbVhqNGpDV0dVdmpXZ0lnZlRzV3JQblRRYkgwVFpaaUJGckpFa00tRVpQSTVn?oc=5) |

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*Canonical Source: https://pulse.byoviral.com/trend/2026-09-10/apple-is-raising-iphone-prices-by-100-on-all-of-its-old-models*