# NFL Commissioner Roger Goodell says league could rework TV packages in next media deal

> **Open Intelligence Dossier** · First detected: 2026-09-10 19:07 UTC · Category: Business

## Executive Summary
NFL Commissioner Roger Goodell is considering a significant overhaul of the league's television packages to better align with the streaming era.

## Intelligence Brief
NFL Commissioner Roger Goodell has indicated that the league is weighing a potential rework of its television packages as it prepares for its next media rights deal. According to reports from CNBC and the Sports Business Journal, this shift is being considered specifically to address the demands and technological shifts of the streaming era. The league is exploring how to structure its broadcasting rights to ensure maximum reach and revenue in an evolving digital landscape. While the specific changes are not yet detailed, the prospect of a restructured deal suggests a departure from the traditional models that have governed the league's media presence in previous years. Coverage from CNBC and Seeking Alpha emphasizes that the upcoming media rights deal could look significantly different from the current arrangements.


The reporting from Seeking Alpha specifically links these potential changes to the business interests of major partners, referencing Disney (DIS:NYSE). Meanwhile, the Sports Business Journal highlights the strategic necessity of adapting to streaming habits. These outlets collectively underscore a period of transition for the NFL as it balances the high value of its broadcast rights with the increasing dominance of internet-based viewing platforms. Despite the openness to reworking packages, the league maintains a commitment to accessibility. According to Barrett Media, Roger Goodell sees the trend of NFL games being 100% available on broadcast television as something that is continuing.


This suggests that while the NFL may integrate more streaming components or alter how packages are sold, it does not intend to abandon the broad reach provided by traditional free-to-air television. The tension between maintaining wide broadcast availability and optimizing for streaming platforms is a central theme in the current discourse surrounding the league's business strategy. Future developments will center on the negotiation of the next media rights deal and the specific architecture of any new TV packages. The industry is watching to see how the NFL will reconcile the goals mentioned by Roger Goodell regarding streaming adaptation while upholding the commitment to broadcast availability reported by Barrett Media. Because the league is actively weighing these options, the details of the next contract will reveal whether the NFL moves toward a more fragmented streaming model or a hybrid approach that preserves the traditional broadcast footprint reported by current sources.

## Multi-Source Evidence Table
| Source Outlet | Headline | Verification URL |
|---|---|---|
| Bloomberg.com | Apollo Sports Capital Has Interest in NFL Stake, CEO Tylis Says | [Source Link](https://news.google.com/rss/articles/CBMiswFBVV95cUxNbEFySFppT094eWxKemFTcXpEM3NKcUV2VzNQdzhhRFhzZkw3VDlkOUNhSmdfVWdZOGpnUk0zUXlYTWR1RDVmcXY1MzJkeDZsdm1XSXJLbFRzMlI3NVByZkhjWURMNkF3NURmd3JiX1c0V1Vudm04TGhIVHZtbUlHSjlHS3BpbzB4UjRoaEJjRmNYVE1jbEVHYnpHWTI4SkxEOTEwZnU1ZE05d2JiQTNxQ2NjYw?oc=5) |
| Finimize | Apollo’s Sports Fund Wants A Seat At The NFL Table | [Source Link](https://news.google.com/rss/articles/CBMihAFBVV95cUxNbHZkLS11Q1pQaXVsVzkybXc2LVlDbXBsUFl3V3dWdE5PSzlZWF9xMDB5bkJVUjVKck5nZ1VjOVdLQV92YWhPVUtvZ3FBalJKZTlPdFpYN1ItcWU2NlNrQXpuRlNKX0RtYk1oT3lQbE1OQlF6T3RBemVNdWJSU0c2enZOLVo?oc=5) |
| Sports Business Journal | Apollo Sports Capital interested in taking stake in NFL team | [Source Link](https://news.google.com/rss/articles/CBMiuwFBVV95cUxQcEZ2WXRSdlNTVV9pZHgxdmk1UHdZd2JIbDdYXzhGUWpnQ3pVaXo4N2NKdnJHa3cweTJlbW82aFZOZWdGWWVmZHdRUUVEVU9QU0p4OEMya3J0a0FLWkZsWXNUMHd6WXFsUkU5b0hqR1lIVXNUeXFzanpOTDQ2SDV1RjdrLVZFWEdocFdKMzc1enhiOGRoTW54ZmJDX21TcWxnUmJZaml0ZURHT0JBMVNEWjR1bEpYUFc0Y1dr?oc=5) |
| Sports Business Journal | NFL Commissioner Roger Goodell weighs reworking TV packages for streaming era | [Source Link](https://news.google.com/rss/articles/CBMiswFBVV95cUxQTzZXVHZ5T3phYkFjQ2FMTjlFZUhqalpWVW54R0Vpb1JtTldrQWUzbHE2SXJOTDZOc1l3bzlLdmJZVTlwZmk4TkFyMnJ0eWhkWVJONWVwNU1UZTNKeVpGdDRzV2RYeGlMYWRDc0NxVXl1bF90YzctTE9jamVuSUlJT0Fhem9VT0VoMWFLNG9hT29CWUNWX29XazdjNkhWUllaNWhKRnZqY0lkeTVvUkJSYlZaUQ?oc=5) |
| Barrett Media | Roger Goodell Sees NFL Games 100% Available On Broadcast Television "Continuing" | [Source Link](https://news.google.com/rss/articles/CBMif0FVX3lxTE96ekt0YTFBNDVvMUZVcVpXbUYwLWg3NF9RTXJTODhzeUpzRjhRdVlodWZQX2RzRVJ3eXhxR1NwaVA1T2dCdGVrTG40d2dfS1ZrY0g5QzhxVVI4M2RiZEF4UnAzSTFYYmZWRkhDWDdITWF4dnAzVVRmem5YSWNFRWs?oc=5) |
| Seeking Alpha | The NFL's next media rights deal could look a lot different from today's (DIS:NYSE) | [Source Link](https://news.google.com/rss/articles/CBMirAFBVV95cUxPRTBENkVqSmdYcWtQMmZpQW1pMFRKYmRCN2VfUDRZcXQ4UXc3WlBMR0k3UjJ5V2JGVWZ5Mlh6WjlhRkc4WXJzSnRWX3g3eElLOFRjYmd2c2NYOUltWDZZWEQxVUpmb0YyTHhyX19SRDZ1VThadXdyYXJ1dkwtZkZ6YlNWU1JWUXI1RUh5MzM2bzVWMjY1ZndNN2RZNHRPUjBuNjNRR25NNVdIRDJv?oc=5) |
| CNBC | NFL Commissioner Roger Goodell says league could rework TV packages in next media deal | [Source Link](https://news.google.com/rss/articles/CBMie0FVX3lxTE51SklQS2lLQk1GZ0Rhc3k1Skxud3NMLXdCMUhxYTB2MklqY0NSRnY3Uld5V1JBYXpWMFFydXNhWlZIbDNseExySjVtNXVGdHdBMXplQVhKbGV4MWl0aHFSeWhlMU1zV3hSTVU1cU5tY3NTWXA4VHV6RS1oa9IBgAFBVV95cUxQck5sU2pIa01uMmlvQjJIb05uQm51anR0NkNPUnlJSVctSUM4eFRtcWlwa0FhTnlCaDg2M1ZoRl8wU1d6ZW14b3NhRmlUYlpDNHc4WkJEWGluUWMzdlNkajVMakszZFJBeG5xUkVxWG5PQlNkQWFOdDBsQkprMjM1VQ?oc=5) |

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*Canonical Source: https://pulse.byoviral.com/trend/2026-09-10/nfl-commissioner-roger-goodell-says-league-could-rework-tv-packages-in-next*