# Box Office: 'Practical Magic 2' Conjures Up $13 Million on Friday

> **Open Intelligence Dossier** · First detected: 2026-09-12 17:07 UTC · Category: Entertainment

## Executive Summary
Practical Magic 2 secured the number one box office spot with a debut weekend varying across reports.

## Intelligence Brief
Recent media coverage documents the theatrical release and box office performance of the film Practical Magic 2. According to reports from various outlets, the film secured the top spot at the box office, ending the global box office reigns for Spider-Man 4 and The Odyssey. Reports detail specific financial figures, including a Friday total of 13 million dollars and an opening weekend gross of either 30 million dollars or 28 million dollars depending on the source. Additionally, Deadline reported a global opening of 46 million dollars. Outlets tracking these numbers include Yahoo, Screen Daily, BBC, NBC News, Entertainment Weekly, Seeking Alpha, ABC News, Boxoffice Pro, AP News, Deadline, Rolling Stone, Variety, Architectural Digest, The Hollywood Reporter, Forbes, and ew.com. Coverage emphasizes a stark contrast between critical reception and audience response.


Rolling Stone reported that critics are slamming the movie, while Forbes noted that Practical Magic 2 set Rotten Tomatoes audience score records. Fans do not appear to care about the negative critical reviews, according to Rolling Stone. Concurrently, reboot stars stated that people long for simpler times. Other reporting focuses on production and aesthetic elements, such as Architectural Digest detailing how the film resurrected a beloved movie house, and ew.com publishing breakdowns of callbacks to the original film that viewers might have missed. Financial assessments of the debut are mixed across financial and entertainment desks. Entertainment Weekly reported that despite besting Spider-Man and The Odyssey at the box office, the film failed to conjure profit.


Seeking Alpha characterized the opening as a tank with a 30 million dollar take as the domestic box office slows. Meanwhile, The Hollywood Reporter noted that Spider-Man is eyeing an all-time domestic record, providing immediate box office context alongside the new release. Future tracking will depend on weekday grosses and subsequent weekend holds to see how the film sustains its box office run against competing titles like Spider-Man 4 and The Odyssey. Coverage does not yet specify long-term international rollout schedules or final profitability timelines beyond the initial opening weekend figures provided by Deadline, Variety, and other reporting agencies.

## Multi-Source Evidence Table
| Source Outlet | Headline | Verification URL |
|---|---|---|
| Yahoo | 'Practical Magic 2' Conjures $30M Opening Weekend | [Source Link](https://news.google.com/rss/articles/CBMingFBVV95cUxQYlM1QldlenFQeUptY2FJNG9aUVJybTZXN1dnOFNkUklBVS1SdFZzbXpYVjFqN1QyNHJCem9yUkRfT1RBQzJJbGFGQUg3c2NfcTRyR1Nubi16aFR6QmJOVWR2ejB2ZDR1dk5iYmRHR0MyTmU0R0dkY1ZaTHp6WUVmeFhEWmFKeWwzYU1PVTZsWFF2UHhfWlkzYm1uMTRrUQ?oc=5) |
| Screen Daily | Global box office reign for ‘Spider-Man 4’ and ‘The Odyssey’ ends as ‘Practical Magic 2’ nabs top spot | [Source Link](https://news.google.com/rss/articles/CBMi3gFBVV95cUxOUEpzdDZtNXluVVliRlg4QTRwTlowYmxTVmtBbTludmctNVNqZ2NyNDkwWmRvMUpFYW5YVU5nTWlQLXpNNG1TUE1YYmF0Z05rTm1SMUVrLVJrLW1WcGtfZzNxa19qZ0k4Z2hRbnhDczlsdE15anUzZWJQRGl6MVRKd3NNcWkwZFoxcEFXQy1qc1hmb19pd0Q0NlFnTzFOMGVDU1RTRmNjemNvS0N2YmVKcFB2Rko1bzlzZHl1cF9mc2F0ZXNHVDZEanFwM1ZMMTkzeVQtUk40dXdPNmNUa1E?oc=5) |
| BBC | People long for simpler times, say Practical Magic reboot stars | [Source Link](https://news.google.com/rss/articles/CBMiXEFVX3lxTE54MUpRYlVjX3EtbE9KUWVCVUZlQVZZSldROGRtLTNQTkFSUGZHTkpXY3RNRGVRVFpfanJ1OEM1RFRFNXEtY084aDRKaGliZzVFZERhZy1rSmhxZkhO?oc=5) |
| NBC News | ‘Practical Magic 2’ conjures a No. 1 box office debut with $30 million | [Source Link](https://news.google.com/rss/articles/CBMiswFBVV95cUxOcnAxR25uZ2JvNlFxeFkzU0ZmNjZaWXVReUJSa05laDZJcTVJZkpuMVRKaU9iN2dVSkkwODhaYnZJWVlFZHVzMHVLTF9TQkVMSms4STdvQThnbVNTcWJzSkZ1UmlkRzVYajI1MWtrM0QxNlRLdWJ2OUFKRV83TXF4aU1SbVJHNFMzc0duaVVfdlB3Ynd2S3d4VWxjN09DRjlJMVlRNnV0ckpmZU82TGg1YlRhdw?oc=5) |
| Entertainment Weekly | ‘Practical Magic 2’ bests ‘Spider-Man’ and ‘The Odyssey’ at the box office, but fails to conjure profit | [Source Link](https://news.google.com/rss/articles/CBMijAFBVV95cUxOcVdXSFFtWWdXT0JfYjdEZ0RlVDFjYUF5Y0JOdjNCbUxhRE5OUGpLSnNYMEw3d1RjZjByZGlUZ0Znd3hmSzM1aU84WGpqTmVOaGMwRzlKRXpjLUxCd244Tjg5bUlSS1NlUGhHX3pwb2lyaTdXUzU4TENtUEpxYTFlejVTSFRBemhRbjN0cQ?oc=5) |
| Yahoo | 'Practical Magic 2' breaks Spidey spell over N. American box office | [Source Link](https://news.google.com/rss/articles/CBMinwFBVV95cUxQRjNTeExFVXBBVTNTNmx2blV4YXN1Rnl4dW1IblA0eXZkV0NtaHI1TEpheUFRVENOZVhHaVZ5SlBTbGxyVnlIaFNmOGI2aUk4WVRkVWY5QjVINXp0S3BIdHdwT1NNOU5wWUgtOEktMzc5SUJRcEdVUjB3Tkg5eVdma3FPYVBVcWdWM19pQnlTN013MlhuRDA2YXlqcUp6YW8?oc=5) |
| Seeking Alpha | ‘Practical Magic 2’ tanks with $30M opening as domestic box office slows (AMC:NYSE) | [Source Link](https://news.google.com/rss/articles/CBMiqwFBVV95cUxPWUJDUzRKbzU0ckVoa3M3R2pxak1ydEJvV19UdHZubktHRjJobDlYZnh5NFBmUGREYWYwaXBxWlhHODNaeGlkcERLZklLcmRmLTFza2Q5VUt3MElKMFMwSlh1QTJ6VWgwY1RHdnBYaVFaTHhFRHBzMmpDVmdwN0ZOd0pXWWQtcGNhcWMtRlVGUjE5ZWRRUk1ZRzNMLUlDWVQtVC1ZbkQ3RlZiY28?oc=5) |
| ABC News - Breaking News, Latest News and Videos | 'Practical Magic 2' conjures a No. 1 box office debut with $30 million | [Source Link](https://news.google.com/rss/articles/CBMioAFBVV95cUxQZXlpZ0gwOEdPRVpDd3d3MXZKQUVfano3b3dIVFJFc1U0RC0tVVpwZkZOMzN6ZklLMEhGZWVTS2poc0dNRDF5X2xWLTloN3Mwcjh6QVFTU0xzSzBDWXZXbldEb3hNbkthX29xRnJTVk1qdFI2WTM4Y3J4d1VLdDUtUHBEZVdCTkRxQm01akZFM3AyVlc5QzNZQngxbHBKNHJB0gGmAUFVX3lxTE1lbDdmSzljeEJCSkNnNVFxZ2hTRldxaVUteFJ0QzZvV29kck1lUFhhUUMtZU9SajlXSE56bXlMcENmVlN5TnVRT0RCVFpMWFhOWDJlQjV1V0l1UlVWSTUzMXNOV0J5eTN3SVhjbzJ2U2hTTjl6TlVDR3FBWDdrNEt6RzlfZjc0SktDSW40RjctSG1VeVNSUnJYV0dQLWdQVnU2b01wbmc?oc=5) |
| Boxoffice Pro | Weekend Box Office: PRACTICAL MAGIC 2 Conjures the Top Spot | [Source Link](https://news.google.com/rss/articles/CBMikgFBVV95cUxOVTNjd21ISVdpSkw3RUJMSFI5bWpENkEyMi1neF8tUjQ5SlFZT0ZHa1dnODBVSXNjTnpRTDBmT0YzWHNxU0tzNlBWZllYOWpFWjQycmNQdW1jZVNDNGxfZ1VuNXRQOGEzUlA0cFdhdWhZSUo2M3JkWHh1akFjWG44N0lXTHc1ZHg4R0NpZTlTVGRDZw?oc=5) |
| AP News | ‘Practical Magic 2' conjures a No. 1 box office debut with $30 million | [Source Link](https://news.google.com/rss/articles/CBMilwFBVV95cUxQT0liYjJaVldtUHFkQl81cWs2Yl95UTlDb3NjS0hHOGYteFB3ZTlSdUk3ZEQ0S3lTNm1tYl8zTHJVYkVwQlFhSFhSdDM5R2dyZ3dmUnc1em9ZMTlfZGY4YWxoQmxQeUZELUYxdzhQOXd4UnMyS1dFS084NWd1dFZleUdxOF9sanQ4dWlfYVNsd2JlUGFha2ZR?oc=5) |
| Deadline | ‘Practical Magic 2’ Brews Up $46M WW In Global Opening | [Source Link](https://news.google.com/rss/articles/CBMiggFBVV95cUxOV1dMQUttQ2lhSHBsbEp3NlVhY2FiM0VQbjNrdDFSWmQtS19RRjRmNHBONnJpQ2xjVm1wRDlia0lPaUlVWDFyLW1pN0JyM3RGWGVneVBIdVJlZFNpanptbHAzNFFXLTVETFNfTlJ0NEtCMUdab1VIbW1TeUUwYXB3WFFn?oc=5) |
| Rolling Stone | Critics Are Slamming ‘Practical Magic 2.’ Fans Don’t Care | [Source Link](https://news.google.com/rss/articles/CBMinwFBVV95cUxNNFFialZ2cXhvdEJLS0VZMVFYTlVxR09MWVVjVHZBaGJUeDFUMGtSZ0U4LVhHSmRFbHhBNVIxRWEtYnRxcFBZSEJfYmg4Z2pDTnpBS0ZpTHUwLWtHTWNuTG5Ea2V4U0VoWHZsZjVVUkZEZU9nZVV0OHRnUkNpb2JlWTREUU8yLTBfLV85VkJiMlZ5Tkl5TnFBNHZNbjdneVE?oc=5) |
| Variety | 'Practical Magic 2' Box Office: Sequel Fizzles With $28 Million Debut | [Source Link](https://news.google.com/rss/articles/CBMisgFBVV95cUxQTU5wRDhMSzRxX0dlVDBBdXFxTEFfVUlaTE1uX0VOWlZXRFp5a01TV2lnSFRPMU90YWlDanpBY2czLWFZQ2k5RWU0dERlTFRrRW5TQUIzemttclNseW1pQzJxbElmOGdyckN3REcwbmxWOUJGenRPVWhIaFRWSV9CNGlPRkNDS0FCZmRwX3NWY3B5N0NoaHhrU2tvTGJZNkF6V1JPbmp4bTBRa09PRk5kYWp3?oc=5) |
| Architectural Digest | How ‘Practical Magic 2’ Resurrected One of the Most Beloved Movie Houses of All Time | [Source Link](https://news.google.com/rss/articles/CBMiwgFBVV95cUxQMVlCTUxPa0NRTHhieUpWMXFnZkdhR0pydjZwTGNnVm95SjR2bFVKdEVteUJpWjdPalp3YS11TktGSGJVcXlQQXl3d0otMmY1N3hJMTdhdmhka2lnLWkxRHF0RGZMc2RfZDlwNVZKRWxvdllaWHlFZzZLd3o1YW5KYlJtblAzd2pNd21oZnVGQTBLYzZBS2RYT0tucEhkRUFFY2wzUTJROUhPMWFEVXNmN3dRd05BTWZUZ2g3bFBZa2ZaQQ?oc=5) |
| The Hollywood Reporter | ‘Practical Magic 2’ Leads Box Office as ‘Spider-Man’ Eyes All-Time Domestic Record | [Source Link](https://news.google.com/rss/articles/CBMiuwFBVV95cUxPaGdOTE0zZWE5Z2o3eENfcWJiZllZMU5iTEgyalVNVlVXT0VzUkN3cVo4Y1VBWjBkdk9SRWkwY2JKcXNkZXZHZDdsZ3BtM0RGZXNqS3pSUUhwTnRhajlkdnRqUUpwMVAyZU9MZGkwS1I5NWM1QkhwTk5iV1g5eTl4Q1ExYlBFOGR5YXFNbi1CclpPRkdFWDRMekdiWGxWc09BOHFUM1lEVy0tQTJyYWpLV1pQNDh3dy0zN2Rr?oc=5) |

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*Canonical Source: https://pulse.byoviral.com/trend/2026-09-12/box-office-practical-magic-2-conjures-up-13-million-on-friday*