# Budweiser's 9/11 Tribute Aired Once During the 2002 Super Bowl and People Still Remember It

> **Open Intelligence Dossier** · First detected: 2026-09-12 18:07 UTC · Category: Business

## Executive Summary
An iconic post-9/11 Budweiser commercial continues to resonate decades after airing only once during the Super Bowl.

## Intelligence Brief
Recent coverage from outlets including Q106.5, spectrumlocalnews.com, FOX 2, and Country Thang Daily highlights the enduring public memory of a specific Anheuser-Busch television spot. The commercial features the company's famous Clydesdale horses in a poignant tribute following the events of September 11. Although the advertisement originally broadcast during the 2002 Super Bowl, it was subsequently pulled from regular rotation, appearing only a small number of times over the span of more than twenty-five years. According to the reported details, the commercial almost did not happen at all, facing significant hurdles before making it to air during the high-profile broadcast. Media organizations such as FOX 2 and spectrumlocalnews.com emphasize the remarkable longevity of the commercial's impact, noting that viewers still vividly remember the tribute nearly a quarter-century later.


The coverage details how a single broadcast cemented the ad in the public consciousness, transforming a standard corporate advertisement into a quiet national memorial. Outlets like Country Thang Daily and Q106.5 focus heavily on the emotional weight carried by the Clydesdales bowing their heads in respect, a visual that distinguished this particular broadcast from typical commercial fare during the major sporting event. Context provided across the reporting units explains that the advertisement was conceived as a solemn response to the national tragedy of September 11, setting a remarkably subdued tone for a commercial break usually dominated by high-energy entertainment and humor. The decision to restrict subsequent broadcasts contributed to the rarity and sustained cultural resonance of the piece. While standard Super Bowl spots are designed for immediate product promotion and repeated viewing, this specific campaign was handled with strict restraint by Anheuser-Busch, ensuring that the single airing during the 2002 game carried profound weight for audiences watching nationwide.


Looking ahead, coverage from spectrumlocalnews.com indicates that the commercial is scheduled to air for the fourth time in more than twenty-five years, marking another rare appearance for the historic broadcast. Observers and audiences continue to monitor how the company manages the legacy of the tribute amidst changing media landscapes. The current reporting does not yet specify exact broadcast schedules beyond confirming the upcoming fourth airing, leaving viewers to watch for further announcements regarding when and where the landmark commercial will appear on television screens once again.

## Multi-Source Evidence Table
| Source Outlet | Headline | Verification URL |
|---|---|---|
| Q106.5 | How A Single Clydesdale Commercial Became America's Quiet Memorial After September 11 | [Source Link](https://news.google.com/rss/articles/CBMibEFVX3lxTE5URGNkUGJRcm5LNThqbURjUHB5eV9PeGpGSGpYMzA2ZFBUbGdqbjl5TVdpdHlMc1FnVUVyZGZRUG5IQTBJX2NOWWpDWVhNczdvdHR3cldQZGNUaC0wSVdSS1FTX3kwUEluTkxBaQ?oc=5) |
| spectrumlocalnews.com | Anheuser-Busch commercial to air for fourth time in 25+ years | [Source Link](https://news.google.com/rss/articles/CBMimwFBVV95cUxONTA3QUwwY2phTTZVdHFNNFUzbWZFRmZHeHlWREZQU2lqX3ZVbkJnSGdtV2VtRVNpMVZPUVpmMTNkWFdobGRLRl9JUDdyRnEzcVp4UENPaFVmX1ZzQ1Q2S05UeHBtaW9GOHpCVmNfc2xrN1Vyam1PWWtkamlDX2t4LUZxdm5KR2x3a1lrQUFOSHExdG9XRDI0Qy13cw?oc=5) |
| FOX 2 | Budweiser’s iconic 9/11 Super Bowl ad almost didn’t happen | [Source Link](https://news.google.com/rss/articles/CBMilgFBVV95cUxNN1Y4dlZvaVBNV0x1aWNYdk5hSXNCdFVDS2tOaW4waGNvajJCbzlfTWhzOUJJblpGMVFnd3kyY1pwaXdqMlZWTkdlbE9aWERhZjVuMjQ4U1BveXktaDhjT1ROS1VqY2l1bWZyd3RqdjY5UW1qejBTQzk2eGtMRlQ3bjhSVmg5RmlwSGw2dHdjSERpRWphWVHSAZsBQVVfeXFMTU5QbTRkUzdEOTd5M1NuOW00eXJ4bm1YcmxUeTJZZUNmeDk4aTNWWWdpQVh4TXJrZ090QVJ4dVV6Yjhpb3RJb1FSMXpFS0J2Vl9JVF9zUjRoa2tmTUczUzFib19jLUpPaUVMOW5IUUVSVFlDX29FWEhRcTAtaTUtUG55ci1xWVZqTjBSdzU0YU5GczhScjF3bXVMSmM?oc=5) |
| Country Thang Daily | Budweiser's 9/11 Tribute Aired Once During the 2002 Super Bowl and People Still Remember It | [Source Link](https://news.google.com/rss/articles/CBMiwwFBVV95cUxPY2ltYm9DcUx5NmNtb0FnZkIzMURZNXR1VFROSE82NnZiR19hLUJ6ZGpFS09YTE0wWFpUOC1OVzVvQkRVcldnQnloWmhORl9VcHNmQ0hYZWR5SkctVkY4cm56S1JaWkZkYXNsN3pKclYzTDFscndxVk9TWUJHY0RwNzRfaGhHcUU1U01XVVJ0cGo0V09rZVFuWGVBVlp6TFFkcjFfbEJSal9xRWJNU0h2R1dLQkpTUmtTeXZCNE8zX1RIVDg?oc=5) |

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*Canonical Source: https://pulse.byoviral.com/trend/2026-09-12/budweiser-s-9-11-tribute-aired-once-during-the-2002-super-bowl-and-people-still*