You may know Serena Williams as the GOAT. That's just her side gig.

Serena Williams appeared at the 2026 Forbes Power Women's Summit, an event centered on the theme of The Future Of Power. According to reports from upi.com, Williams attended the summit alongside actress Jennifer Garner. The gathering served as a platform for high-profile women to discuss leadership and influence in the modern era. Yahoo coverage highlights the transition of Williams' public identity, suggesting that while she is widely known as the GOAT in athletics, her professional pursuits outside of sports are now a primary focus of her career trajectory. Coverage from PR Week and Forbes emphasizes the specific discussions regarding the synergy between celebrity and commerce.

PR Week reports that Serena Williams, Jennifer Garner, and Cindy Crawford participated in a dialogue about how the development of personal brands acts as a fuel for broader business success. Forbes has provided additional depth to Williams' contributions at the summit, noting that she delivered a specific message intended for women, spanning a wide demographic range including those both under 30 and over 30 years of age. This event marks a significant moment in the public positioning of Williams as a business leader. The context provided by the outlets suggests a shift from her identity as a professional athlete toward her role as a power player in the business world. By appearing with other established figures like Crawford and Garner, the summit underscores a trend of leveraging global recognition to build sustainable commercial enterprises.

The involvement of Forbes, a publication focused on wealth and power, reinforces the narrative of Williams' evolution into a strategic entrepreneur. Future updates regarding the summit will likely focus on the specific advice Williams shared with the different age groups of women mentioned by Forbes. Observers are watching how the insights shared by Williams, Garner, and Crawford regarding personal branding will translate into new business ventures or partnerships. Coverage does not yet specify the exact contents of Williams' message to women under and over 30, but the summit's focus on the future of power suggests a continued exploration of how female athletes transition into corporate influence.