# ‘The Odyssey’ Was Shot on Real Film. This Is the Only Place Left Making It.

> **Open Intelligence Dossier** · First detected: 2026-09-13 10:07 UTC · Category: Entertainment

## Executive Summary
IMAX achieves record box office success as 'The Odyssey' drives unprecedented ticket sales and theater expansion.

## Intelligence Brief
Recent reports from outlets including Celluloid Junkie, WSVN, simplywall.st, The Hollywood Reporter, and The New York Times outline significant industry developments surrounding the film industry and large-format cinematic releases. Coverage details that IMAX has achieved its highest grossing summer ever, accumulating $728 million worldwide. This record-breaking momentum coincides with specific attention given to the movie 'The Odyssey', which was notably shot on real film and has involved a record-breaking ticket sale surprise by MODS for a moviegoer. Media organizations heavily emphasize the commercial and operational impact of these milestones on theater chains and exhibition companies. According to The Hollywood Reporter, 'The Odyssey' is directly helping IMAX ink more deals with theater chains.


Meanwhile, financial commentary from simplywall.st suggests that IMAX could be seven percent undervalued based on the record summer box office momentum. At the same time, The New York Times highlights the dwindling manufacturing landscape for celluloid, pointing out that the production of 'The Odyssey' relies on what is described as the only place left making real film. This trend emerges against the backdrop of changing cinematic formats and shifting financial evaluations within the entertainment sector. The concurrent rise in box office revenues, financial valuation discussions, and specialized manufacturing concerns highlights a multi-layered moment for film exhibition. The intersection of analog production methods, such as shooting on real film, with ultra-modern large-format digital and film projection systems creates a distinct tension in contemporary entertainment coverage.


As the industry absorbs these financial reports and box office totals, observers and market participants will be tracking subsequent developments. Coverage does not yet specify the full long-term financial consequences for the newly minted theater chain agreements, nor does it detail future production slates for the remaining real film manufacturer. Future reporting will likely monitor whether the momentum of this record summer translates into sustained valuation adjustments for IMAX and ongoing expansion for large-format releases.

## Multi-Source Evidence Table
| Source Outlet | Headline | Verification URL |
|---|---|---|
| Celluloid Junkie | IMAX Soars to Highest Grossing Summer Ever with $728 Million Worldwide — Up 73% Over Previous Record | [Source Link](https://news.google.com/rss/articles/CBMiygFBVV95cUxOeWtVV0ViMDg5UzN2MV9TUGE5cF84LXMyZHg0OW5FOXRmRmhiVUY5LXptWGs0bHFHQTZCNmlVa1hqdmQyUmlJRzhoVXdPNWlNYUpESTA0NWpNXy1wdjJYTUNGTEczaTc0dHg5dGtHNVNhR2c0bGw5eTk5N1lqX2tqVGVzU0hGUXNTeHQ1dmRKal9sV09HVTNtZ1R1cFRGcGpHZXY3Rk1ScEJvcDRLSWdNZGVfeDBSX1hKUFM4WmY4LURINVlXaFlUWHFR?oc=5) |
| WSVN | MODS surprises moviegoer on record-breaking ticket sale for ‘The Odyssey’ | [Source Link](https://news.google.com/rss/articles/CBMitAFBVV95cUxPSHotRGhldXY4elFFSmZYME9pOW04YXdKRFIwRHc0V2xwU0dyUVdwMXVPalpTS0g0LXl4TzV2T3BUdjZaUzFaRXh0VER2R0xyTXRjUG5GVzUtS2NUZWhJVmFmSFBaTjRVUWhuTnQ2eFB0WmNZelRTV1pjdEpmVFFXR3I1NWJDTXpPaDhrZkJKZmVqY0htWGp6cXB1aURWaVM1d2dqdmQxa3ZLR2U5dUVzMW9hcU8?oc=5) |
| simplywall.st | IMAX (IMAX) Could Be 7% Undervalued On Record Summer Box Office Momentum | [Source Link](https://news.google.com/rss/articles/CBMiugFBVV95cUxOeGQxcl9femtHSmJHVzV1Q1pUcWRZYjZGZ216bXo0RVZLcEFWR0lCZEIxU3J1MGFCb1l6NzQ1OU5falRjNjVmOW9EOVUyQ2RNd1RTSmRVdEE3M1VWcVlzbmpJeDJQNXVjTHV4bGp0OERBcWl4a1ZUdG5TTDZUYnhPN19UODRQdmpsbmZ4LWVRbTBmUWNvUmJ1ZVhEYko4RHd6QnNmV2sxVTBSR05UTW91Y3V4bHpReExIdVHSAb8BQVVfeXFMT1laNWduTHFpeXFpUjZkX2E4T29sVi1SeWNHSG5MSWNfbFA4VHZ0eEZmZVVxdTFXY1FNUl9adVJNYXdlYzdMNG95MWtjSy1FUHplLXhTdHdyeEdvQURPLWRLOWxJNHliQnZ4Ym1LaWo2R2QwdHNUbFFUUC1GNUM3cTlPcTlzcjBKVXZuWnBLT2NCZHRkLVY3Zkt) |
| The Hollywood Reporter | ‘The Odyssey’ Is Helping Imax Ink More Deals With Theater Chains | [Source Link](https://news.google.com/rss/articles/CBMimAFBVV95cUxQaG9NREd5LVVVMENyU2pGWXJmNUZsWndnVnBVT2ZtNDJkVkRtR0kwcTRES2UtT2RQOGh0MHFkN1Z6M0E1NWYxay1wRTJrdkNVTmVQQVlFaEwyVWJKeWRMN1gzeUZiUGtqZUlWVW9TNndLQm9TMm40cDRTZFdnelVSbEVyQzBZVUhCVWFMcnNjU1VlTTZvYXJRYg?oc=5) |
| The New York Times | ‘The Odyssey’ Was Shot on Real Film. This Is the Only Place Left Making It. | [Source Link](https://news.google.com/rss/articles/CBMidkFVX3lxTE5RSUVaaFBFNnhqRVVYZjBaVVpmUlZ6TTU3RHNmRGpBTVJSOTFYOU5FTTBUamV2WUhkcjQ2T3RXUzMxWGl4WTJMM3Y2MkZ0TnhWTDIyOFJiM3ZQdGRtbnBfVzNPcXRoamtrTXV6YlVETU1FRVZpS0E?oc=5) |

---
*Canonical Source: https://pulse.byoviral.com/trend/2026-09-13/the-odyssey-was-shot-on-real-film-this-is-the-only-place-left-making-it*