# Instagram is adding an AI ‘assistant’ to tell you how to post

> **Open Intelligence Dossier** · First detected: 2026-09-30 22:20 UTC · Category: Technology

## Multi-Source Evidence Table
| Source Outlet | Headline | Verification URL |
|---|---|---|
| PCMag UK | Instagram Edits App Adds AI Assistant to Explain Why Your Reels Flopped | [Source Link](https://news.google.com/rss/articles/CBMipAFBVV95cUxQSDFSWGpaU2F1NDBESUo0am9ycTQtU1VNZFhmeUJZNXpDQnh6MGthbjV5LW1aZnF3dEt6aUxrcUN1SGRKVHJ3WmhTTTdhTTJ6aTNTMTRMejdSWS1RRHJ0WUF5TGEwWjlSWDA2Sjd0eWR4WmhNbFd6QmlEZWl5WmRvTkROdEtlRlg3Yld0QzRJLWNXdzB6N0Z0cHdyUUFjRmpGZF9RLQ?oc=5) |

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*Canonical Source: https://pulse.byoviral.com/trend/2026-09-30/instagram-is-adding-an-ai-assistant-to-tell-you-how-to-post*