# The internet is having a field day with Amazon's 'About You' customer dossiers. Here's how to see yours.

> **Open Intelligence Dossier** · First detected: 2026-10-07 12:40 UTC · Category: Business

## Executive Summary
Amazon's new 'About You' AI feature is generating viral online discussion for creating startlingly specific and bizarre customer dossiers.

## Intelligence Brief
Recent coverage details a growing wave of internet attention directed at Amazon and its newly highlighted 'About You' feature. Users across multiple platforms are sharing the unexpected results generated by the artificial intelligence system, which compiles detailed customer dossiers based on purchase history and activity. Outlets including Business Insider, Fast Company, Digital Watch Observatory, Martin Cid Magazine, and UNILAD Tech have reported on the phenomenon. Specific examples highlighted in the coverage include an AI inference that a customer 'has flat buttocks' stemming from a single leggings order, as well as a profile noting a user 'cusses when scared'. The tone of the shared reactions ranges from amusement to scrutiny over the granular nature of the inferences.


Media reports emphasize both the humorous social media response and the underlying data privacy implications of the tool. Fast Company and Digital Watch Observatory focus heavily on the detailed customer inferences, pointing out the shockingly specific conclusions drawn by the technology. Business Insider notes that the internet is having a field day with the dossiers, while UNILAD Tech describes the findings as hilarious. Martin Cid Magazine further illustrates the mechanism behind the trend by explaining how routine shopping habits are translated into strange personal descriptions by the platform's algorithm. Context provided within the articles indicates that the feature compiles data directly from user interactions and buying patterns, synthesizing this information into coherent descriptive profiles.


While consumers often expect targeted recommendations from major e-commerce platforms, the generation of blunt, highly personalized qualitative descriptions represents a noticeable escalation in automated profiling. Coverage does not yet specify whether Amazon plans to modify the feature or limit the scope of the AI-generated inferences in response to the viral attention. Observers and users are currently focused on locating and reviewing their own profiles, with several outlets publishing step-by-step guides on how to access the page. Future reports will likely monitor whether public reaction prompts any official corporate response or policy adjustments from Amazon regarding transparency and data usage. For now, attention remains fixed on the specific wording of the dossiers as more users uncover what the system has deduced from their accounts.

## Multi-Source Evidence Table
| Source Outlet | Headline | Verification URL |
|---|---|---|
| UA.NEWS | Amazon users find personal descriptions in account settings — The Verge | [Source Link](https://news.google.com/rss/articles/CBMitgFBVV95cUxQLUttSkRqLTlyZW9mUXJlVFBYYThZcUJ1V3kzVE9NLUE5NUFHUlBlT0Vod09hNnU1NVY5V01BYzNqekllX1ZjWG9NLUJWYTNYXzJxOVpYM2wxRWdWNXRlUjRlS0dmelhkLXZFaEhxdkZBQWoweUQyVnNiQlRYMHBtYmhpbTFNZUVWWEd2dU42b2pJXzMtdTI2eGFkX0tvVmdfSGsxV1hRVVU2cGxobE9VOTJacEg1Zw?oc=5) |
| UNILAD Tech | Amazon's About You AI reveals your shopping secrets and the results are hilarious | [Source Link](https://news.google.com/rss/articles/CBMinwFBVV95cUxNZmxKamFiaEhkY2FlUnd1S0RxOElpSUYxYmxvdjNlSVA0Z3RyRzVZbnpDVlJ4Z2Q4LW9LTGZQY1hRLThIYVRWZy1KLUhIWkxmb3pGaHhVQW5lYXJ3VWstTUhRZUtWTWRNR1dYSGZ2anpabUhOMzgyTy1FZFowcXlOWHBMN0tmZmtveEpyNmtZZ1JLTkJPRXZXUmM1X1B0S00?oc=5) |
| Digital Watch Observatory | Amazon’s ‘About You’ feature draws attention over detailed customer inferences | [Source Link](https://news.google.com/rss/articles/CBMicEFVX3lxTE8tRVhaT010R2tUelBpaUN1YmNCMkw5eGxoODhoWDFvZ1k4WjB3c0ZtQkliRFJIdGFsRzJmWHhGM2NnZ0taakYtZUhNN05MVWNCRDRwWDRPdkRLM21jYWlqQXY4OE5TWHJKSUo0N3VyWm4?oc=5) |
| Fast Company | 'Has flat buttocks,' 'cusses when scared': Amazon keeps shockingly specific customer profiles. Here's how to find yours | [Source Link](https://news.google.com/rss/articles/CBMizwFBVV95cUxOWDUyX0UxRDlqWmQtVUJjemFZUzE2NVBfd042THJ1d2IwS2k0M3NFdFB6VXhJa09UVVNYS2tZaFJ2a2hZTktpLUpLbm02dzZ3WXZzTnpnNGdMVU9YZWpOUTVha3JiOTA2REJUbTZqYUJycl9wNXVaMG5jbUxfUkVaOTZvenZJNUl6TXR3RmRkQWpSbzg0aDF6TmFXajJHanhUT28yblRjN2pQZEJiZFdjSWJlcUJWQ3F4bXdXTGxtRlExTGplb20wRFZhNWZTdEk?oc=5) |
| Martin Cid Magazine | Amazon’s About You page turned one leggings order into ‘has flat buttocks’ | [Source Link](https://news.google.com/rss/articles/CBMijgFBVV95cUxQV3ZEM2k4bEUyc3Q0TXVUTHRvMkxuUk1ZdlZqX2U4V1Y4MjlvMmtHdzB2S3M5ZE5fRlduaHZha2F0bGRKdUt5TkhBQ0NrZ1M0VnByMnlZSVUxT0RDSkNVWmJLQ21WdHRqNFU2dnBYSWltYUVBZmg0d0VLVWZONWp0T08zZzdGWFVtZG1ES2dR?oc=5) |
| Business Insider | The internet is having a field day with Amazon's 'About You' customer dossiers. Here's how to see yours. | [Source Link](https://news.google.com/rss/articles/CBMifkFVX3lxTE4zd2lPUm5DOE15ZHc1VlVaX2RJVVdiUlM3X0hPMW00QjNlQzdpNk1rejdZb2tMZVkxa0JvSDNYNkk0a1lBczRfMDM2ZndMYXFZdmJXLWNJYWtGSzBKZnl0Y19TZFZfRUZMS3VSM19sR1JoT09mN1RJSnBMbVdsZw?oc=5) |

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*Canonical Source: https://pulse.byoviral.com/trend/2026-10-07/the-internet-is-having-a-field-day-with-amazon-s-about-you-customer-dossiers*