# 'Who you gonna call?' The new Ecto-R1 is Rivian's Ghostbusters-themed electric SUV

> **Open Intelligence Dossier** · First detected: 2026-10-09 02:00 UTC · Category: Business

## Executive Summary
6 news sources are covering this Business story right now — PULSE is tracking how fast it spreads.

## Intelligence Brief
"'Who you gonna call?' The new Ecto-R1 is Rivian's Ghostbusters-themed electric SUV" is generating significant coverage in the Business category, with 6 articles from 6 distinct sources tracked by PULSE so far.


Outlets currently covering the story include Road & Track, The Drive, Rivian and Ad Age. PULSE measures a story's velocity from how quickly new articles appear and how many independent newsrooms join the coverage.


This brief was generated by PULSE's extractive engine from coverage metadata only. The latest headlines from every source are listed below; the velocity chart shows how the story is developing in real time.

## Multi-Source Evidence Table
| Source Outlet | Headline | Verification URL |
|---|---|---|
| Road & Track | Rivian Is Going Full ‘Ghostbusters’ for Halloween | [Source Link](https://news.google.com/rss/articles/CBMihgFBVV95cUxPTXl1ZlQ3TllQMGNpWHF3SVB0MlF0bG9NczEwNHpwSEFKS3dSOGExUlJ2R1I5bXZCOWpMQVVVdm1fTnExN0E4UEhmd24zMV9lNzhQSGRkeXBCMk54Q1hVOEVVUFoyM3VleE1kTzhqNGR5eVpHeVRVYlBrNXRRS2NRUzBGLVdvdw?oc=5) |
| The Drive | Rivian Turned an R1S Into a Ghostbusters Ecto-1—Sirens, Radar Dish, and All. It Rules | [Source Link](https://news.google.com/rss/articles/CBMisgFBVV95cUxNbWZsYWVPOGt5X25sSmZkcGtjSF9pT240RlNsMGRlTG9Uckh1UHdEOXotUXF5OWtjYi1VbWJXQlNWR1ZtRGh0QktETWZqcU44bHViTk5haTBNVE9Ga3FyQTlDdE1xZm4tRUlWZHpreHRNYzZ1LTdXVk9MTldlYVozeGR1UzdOLVhPUndkRG4tQUN4OV9nU1oyajBOWVo3OVZHV3NHSzhoNXFvZ1EtRFc0SUVR?oc=5) |
| Rivian | New Software: Who Ya Gonna Call? | [Source Link](https://news.google.com/rss/articles/CBMidkFVX3lxTFBFS2FyZXc2azNpWktFSlhjMEZCYzQ3Wko3WTc1UW9ETnhnRzRYYWs0WW9aRlJJSTBiSWtEZGNFbThMaE5pNmNzbXBFM1F0SG1CS2dnYVBEdnR6aXdpN2VPdDlzUERlMUZ4V05uNTQ1TzlteW15N0E?oc=5) |
| Ad Age | Rivian celebrates ‘Ghostbusters’ with Bill Murray spot, in-car effects and real Ecto-R1 vehicles | [Source Link](https://news.google.com/rss/articles/CBMieEFVX3lxTFBuZEp5d2NBRzhfbWVSNUxrRlh1TDQ0b2QxNnBnRnNoMVNjY1VMVENOb3llOWVKcF8yNnpDSDFnVFFIdEppU1RSYkstV2s4V0pIc3pDR1RHV0xBbUdSRHhwVVQtdlhOWUR6dnE4ZmRrcjFaT0UyY0Z4bQ?oc=5) |
| Car and Driver | Who Ya Gonna Call? Rivian Transforms Its EVs Into Ghostbusting Machines with Spooky Software Update | [Source Link](https://news.google.com/rss/articles/CBMipAFBVV95cUxNTGFMcV8wZzMwRWVfaWZxeHlJSFQ4WFFsRXhzbGF2a0xLVlpMaUlIaG9CMV9TcHZQamRlRGxXX2YwUEo1SUFrQUwycFVMNWkzT2dRQzJuUnk1a1VQSzRVT01pOFdtVURoTjdFRUZCN3JYbWd4Z3RQOVZOc1dZX3FRSnZEaU9ERzU2ekw0akNfdk0xczhHaV9PTXJJZEZCdkNvVWhVYw?oc=5) |
| Top Gear | 'Who you gonna call?' The new Ecto-R1 is Rivian's Ghostbusters-themed electric SUV | [Source Link](https://news.google.com/rss/articles/CBMirAFBVV95cUxPZ2UtSnpuWmhTRHdieGpPT2trZS0wTFhFZDNPYjNudzl3WmJfSmI3ME42YmhLUHV3MGVuM0M2by0yLS1hTV9MLTJRcmdmSnA5VHlSUFdRM05RemktUFBHeTl5b1g0ZXMwZ293UzdjNU1lZDdwRUJPTFhtWEl2ZTc2SlV3UkFDUTZyNkpEQ2pHMU1OQlFFeHlZQ0R0cm4yRGU4ZWRaNUJHcHU0UEhI?oc=5) |

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*Canonical Source: https://pulse.byoviral.com/trend/2026-10-09/who-you-gonna-call-the-new-ecto-r1-is-rivian-s-ghostbusters-themed-electric-suv*